Jorge Alejandro Hernández Anisz
Resort/Hotel General Manager
Cancún, Quintana Roo
Summary
Doctor of Business Administration with more than 35 years of experience in the hospitality and food & beverage industries. I have led high-level operations in Resorts, Hotels, and Restaurants, collaborating with international brands such as Marriott International, ATG Turkey, RCD, Aimbridge, Avalon Resorts, City Express, and Fat Tuesday. Specialist in the strategic management of leisure and business hotels, including luxury properties, boutique hotels, and condo-hotels in All-Inclusive and EP formats. Key achievements include opening the first Residence Inn hotels in Mexico, launching the first Moxy in Latin America and the Caribbean, and overseeing the inauguration of the first Selectum Resort in the Americas. Recognized for leadership, innovation, and delivering results in highly competitive markets.
Overview
33
33
years of professional experience
1
1
Language
Work History
General Manager
Hotel Moxy Tulum (Marriott International)
Tulum
11.2024 - Current
- Sector: Hospitality
- Https://www.marriott.com/es/hotels/tqoox-moxy-tulum/overview/
General Manager
Hotel Selectum Family Resort Varadero (ATG HOTELS)
Varadero
12.2022 - 11.2024
- Sector: Hospitality
- Https://familyresortvaradero.selectumhotels.com/
General Manager
Hotel Aloft Playa del Carmen by Marriott (Aimbridge)
07.2022 - 12.2022
- Sector: Hospitality
- Https://www.marriott.com/es/hotels/cunla-aloft-playa-del-carmen/overview/
Cluster General Manager
Residence Inn by Marriott (RCD)
Cancun, Merida, Playa Del Carmen
11.2019 - 11.2021
- Sector: Hospitality
- Https://residence-inn.marriott.com/
Cluster General Manager
Hotel Villa Vera and Hotel Casa Lisa (Hotels B)
Acapulco
07.2018 - 02.2019
- Sector: Hospitality
- Https://casalisa.com.mx/
Cluster General Manager
City Express & City Express Junior (City Express)
Cancun
01.2013 - 01.2018
- Sector: Hospitality
- Https://www.marriott.com/es/marriott-brands/city-express.mi
General Manager
Encato Resorts
Playa Del Carmen
01.2012 - 01.2013
- Sector: Hospitality
General Manager
Hacienda de la Luz Boutique Hotel & Mountain Park Resort
Estado De Mexico
01.2010 - 01.2012
- Sector: Hospitality
- Https://www.haciendadelaluz.com/
Event Manager
COP 16 (UN)
01.2011 - 01.2011
- Convention date: 2011
- Https://unfccc.int/en/process/bodies/supreme-bodies/conference-of-the-parties-cop
General Manager
(Avalon Resorts)
Cancun, Isla Mujeres, Acapulco
01.2003 - 01.2010
- Sector: Hospitality
General Manager
Fat Tuesday
Cancun, Playa Del Carmen, Cozumel
01.1994 - 01.2003
- Sector: North American Restaurant Bar Chain (Nightclub)
- Https://fattuesday.com/
Night Manager
Hotel Vista Plaza del Sol
Guadalajar
01.1993 - 01.1994
- Sector: Hospitality
Education
Doctorate - Senior Management and Business DMA
Universidad Del Pais INNOVA
Chiapas, MexicoM.D. - Clinical Psychology And Psychotherapy
CECIP
Campeche, MexicoMBA - Master in Business Administration
Universidad IEU
Puebla, MexicoPost-Graduate Certificate - Hotel General Manager
Universidad Anahuac
CancunAssociate of Applied Science - General Psychology
UDF
Ciudad De Mexico, MexicoBBA - Tourism
Universidad Santander
Ciudad De Mexico, MexicoSkills
- Strategic Operations Leadership – Drives hotel performance through effective planning, resource optimization, and operational excellence
- Financial & Revenue Management – Maximizes profitability through budgeting, forecasting, cost control, and revenue‑generation strategies
- Guest Experience & Service Quality – Ensures exceptional service standards, guest satisfaction, and brand consistency across all departments
- Team Development & Cross‑Functional Management – Builds, motivates, and leads multidisciplinary teams to achieve organizational goals
Affiliations
- Former member of the Board of Directors of the Cancun Hotel Association and PM
- Former President of the Cancun Downtown Hotel Committee
- Former Vice President of the Cancun Hotel Association and PM
- Former representative of the promotion of hotels in the Center before the OVC
Timeline
General Manager
Hotel Moxy Tulum (Marriott International)
11.2024 - Current
General Manager
Hotel Selectum Family Resort Varadero (ATG HOTELS)
12.2022 - 11.2024
General Manager
Hotel Aloft Playa del Carmen by Marriott (Aimbridge)
07.2022 - 12.2022
Cluster General Manager
Residence Inn by Marriott (RCD)
11.2019 - 11.2021
Cluster General Manager
Hotel Villa Vera and Hotel Casa Lisa (Hotels B)
07.2018 - 02.2019
Cluster General Manager
City Express & City Express Junior (City Express)
01.2013 - 01.2018
General Manager
Encato Resorts
01.2012 - 01.2013
Event Manager
COP 16 (UN)
01.2011 - 01.2011
General Manager
Hacienda de la Luz Boutique Hotel & Mountain Park Resort
01.2010 - 01.2012
General Manager
(Avalon Resorts)
01.2003 - 01.2010
General Manager
Fat Tuesday
01.1994 - 01.2003
Night Manager
Hotel Vista Plaza del Sol
01.1993 - 01.1994
Doctorate - Senior Management and Business DMA
Universidad Del Pais INNOVA
M.D. - Clinical Psychology And Psychotherapy
CECIP
MBA - Master in Business Administration
Universidad IEU
Post-Graduate Certificate - Hotel General Manager
Universidad Anahuac
Associate of Applied Science - General Psychology
UDF
BBA - Tourism
Universidad Santander