Jorge Gonzalez
Business Development, Buyer Operations Merchandising Manager, E-commerce, Site Experience
Mexico
Summary
A dynamic and ambitious professional constantly fueled by fresh ideas and possessing an open-minded approach. With a creative mindset and a strong work ethic, fully dedicated and committed to achieving success. Tenacity evident in the ability to identify and cultivate new business opportunities, particularly on a global scale. Thrives on the challenge of driving growth and development in diverse markets.
Overview
10
10
years of professional experience
5
5
Languages
Work History
Buyer Operations Senior Manager LATAM
Alibaba Inc.
06.2024 - Current
- Alibaba.com site experience management for México and LATAM
- Customer journey enhancement and improve buyer conversion management
- Project Management for Key Product Added Features
- CRM and comms channel introduction
- Key language optimization for LATAM expansion
- Analyzing the performance of marketing strategies to identify areas for improvement and improve buyer conversion by identifying best practices, best inventory and best sellers
- Forecasted purchasing trends and improved merchandising strategies.
- Developed and maintained comprehensive inventory management system, ensuring optimal stock levels at all times.
- Participated in trade shows and conferences to stay informed of the latest industry developments and maintain a strong professional network.
Lead of Managed Experiences, Merchandising & Global Deals International Markets
eBay Inc.
04.2022 - 02.2024
- Management of all retail site Managed Experiences, Merchandising & Deals for México, LATAM, EMEA and APAC
- Developed personalization and inventory insights strategies to maximize relevance and increase conversion for buyers
- Improved buyer conversion across the marketing channel by coordinating a lower price range event built from internal insights and high buyer demand inventory
- Established a team focused on delivering inventory analysis and insights, enabling more proactive strategic plans that drove high-levels of growth by opening more sellers and inventory to the region
- Created buyer segments and inventory preferences to enable business prioritization and channel segmentation
- Created comprehensive marketing strategies that aligned with retail teams
- Oversaw the creation and execution of marketing campaigns from delivery to execution to performance analysis
- Project Management for Key Product Added Features
- Budget allocation for Marketing and Coupon Expenditures
Online Biz Pure Players Manager
Samsung Electronics
03.2024 - 06.2024
- Head of Pure Players in the 1p business of Mercadolibre and Amazon in the mobile category
- Focused on planning, sales strategies (SI-SO), marketing and operations
- Experience in Online and Business Development
LATAM Merchandising & Global Deals Manager
eBay Inc.
04.2020 - 07.2021
- Manage the site experience strategy for eBay in LATAM
- Execute site experience across global site
- Manage and execute Deals in the region
- Define targets and key retail moments
- Multi channel support
Managed Experiences Manager GLOBAL HIPO
eBay Inc.
07.2021 - 04.2020
- Management of all HIPO retail site managed experiences, strategies, merchandising & Global Deals for Mexico, LATAM, ROW, Russia & APAC
- Launched and managed programs to drive retention of customers in the 'high value buyer' segment and increased the lifetime value of these strategic customers
- Developed a unified global merchandising strategy to increase marketing and merchandising relevance across emerging markets in Europe, Africa, and APAC
Merchandising Specialist & Site Experience LATAM
eBay Inc.
05.2018 - 04.2020
- Leveraging US/APAC sourcing
- Inventory organization
- Experience creation
- Page and Inventory curation
Marketing Content Analyst
eBay Inc.
08.2017 - 05.2018
- Planning, creation and execution Crece con eBay
- EBay LATAM Linked in content and curation
- Seller marketing strategies with Agency
- Tracked customer journeys
Regional Brand Manager /Kalenji/Nabaiji
Decathlon México
08.2016 - 08.2017
- Supply chain set up
- Marketing analysis
- 4 store set up
- Kalenji brand supply management
Education
MBA - Business Administration And Management
IPN
CDMX 05.2001 -
Marketing Bachelor - Bachelors degree
UVM Sur
08.2010 - 06.2014
Sports Management MBA - Diploma
Johan Cruyff Institute
01.2015 - 12.2016
Strategic Planning Diploma - Diploma
Universidad Anahuac
01.2013 - 12.2013
Branding & Entrepeneurship Diploma - Diploma
UVM
01.2017 - 10.2017
Sporting Venue Management - Diploma
Universidad Europea de Madrid
01.2014 - 07.2014
Skills
JIRA Project Management
Search Engine Marketing
SQL Data Analysis
SEO Strategy Development
Hadoop Data Processing
XML Data Management
Office Administration
Google Analytics Proficiency
Business Intelligence Tool
UX Research and Testing
On-Site Operational Experience
Strategic Marketing Planning
Inventory Oversight
Team Leadership
E-Commerce Management
Project Execution
Retail Merchandising
Customer Purchasing Experience
Customer Engagement Strategy
Microsoft Office
Accomplishments
- Increased the relevance of eBay’s 500M global listings (US, China, Europe) to audiences across Latin America.
- Increased eBay Home Page CTR by 76 % with testings and executions for Algo Modules and Personalization Features.
- Maintained Global Deals program with a YoY Growth of 8% with an average of 1M USD in Gross Sales per week.
- Decreased Bounce rate in all verticals and Home Page with curation and personalization programs from above 70% to 43% average.
- Standardized global Merchandising and Marketing approach to all global sites.
- Developed talent by doing internal training of at least 15 Merchandisers, Marketing agents, Agency and Product.
- Identified opportunities in eBay assortment and defined relevant inventory to be promoted in marketing activities and site navigation.
- Optimized SEO strategy leading to 48% increase in SEO traffic.
Conferences And Courses
- Paralelismos Alto Rendimiento/ Emprendimiento, Secretaria de Economia, 09/01/16, Semana del Emprendedor
- Internet listings best practices, ECSE, 09/01/19
Summary - Professional Summary
Young, driven by new ideas, open-minded, creative and hardworking with a strong sense of dedication and commitment, tenacious in building new business opportunities and development in global areas.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Intermediate (B1)
Portuguese
Upper intermediate (B2)
Timeline
Buyer Operations Senior Manager LATAM
Alibaba Inc.
06.2024 - Current
Online Biz Pure Players Manager
Samsung Electronics
03.2024 - 06.2024
Lead of Managed Experiences, Merchandising & Global Deals International Markets
eBay Inc.
04.2022 - 02.2024
Managed Experiences Manager GLOBAL HIPO
eBay Inc.
07.2021 - 04.2020
LATAM Merchandising & Global Deals Manager
eBay Inc.
04.2020 - 07.2021
Merchandising Specialist & Site Experience LATAM
eBay Inc.
05.2018 - 04.2020
Marketing Content Analyst
eBay Inc.
08.2017 - 05.2018
Branding & Entrepeneurship Diploma - Diploma
UVM
01.2017 - 10.2017
Regional Brand Manager /Kalenji/Nabaiji
Decathlon México
08.2016 - 08.2017
Sports Management MBA - Diploma
Johan Cruyff Institute
01.2015 - 12.2016
Sporting Venue Management - Diploma
Universidad Europea de Madrid
01.2014 - 07.2014
Strategic Planning Diploma - Diploma
Universidad Anahuac
01.2013 - 12.2013
Marketing Bachelor - Bachelors degree
UVM Sur
08.2010 - 06.2014
MBA - Business Administration And Management
IPN
05.2001 -