Summary
Overview
Work History
Education
Skills
Accomplishments
Conferences And Courses
Summary - Professional Summary
Timeline
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Jorge Gonzalez

Jorge Gonzalez

SR Development, Customer Success And Merchandising Manager
Mexico

Summary

A dynamic and ambitious professional constantly fueled by fresh ideas and possessing an open-minded approach. With a creative mindset and a strong work ethic, fully dedicated and committed to achieving success. Tenacity evident in the ability to identify and cultivate new business opportunities, particularly on a global scale. Thrives on the challenge of driving growth and development in diverse markets.

Overview

10
10
years of professional experience
5
5
Languages

Work History

Customer Success and Experience Manager Latam

Alibaba Inc.
06.2024 - Current
  • Alibaba.com site experience management for México and LATAM
  • Customer journey enhancement and improve buyer conversion management
  • Project Management for Key Product Added Features
  • CRM and comms channel introduction
  • Key language optimization for LATAM expansion
  • Analyzing the performance of marketing strategies to identify areas for improvement and improve buyer conversion by identifying best practices, best inventory and best sellers

Online Biz Pure Players Manager

Samsung Electronics
03.2024 - 06.2024
  • Head of Pure Players in the 1p business of Mercadolibre and Amazon in the mobile category
  • Focused on planning, sales strategies (SI-SO), marketing and operations
  • Experience in Online and Business Development

Lead of Managed Experiences, Merchandising & Global Deals International Markets

eBay Inc.
04.2022 - 02.2024
  • Management of all retail site Managed Experiences, Merchandising & Deals for México, LATAM, EMEA and APAC
  • Developed personalization and inventory insights strategies to maximize relevance and increase conversion for buyers
  • Improved buyer conversion across the marketing channel by coordinating a lower price range event built from internal insights and high buyer demand inventory
  • Established a team focused on delivering inventory analysis and insights, enabling more proactive strategic plans that drove high-levels of growth by opening more sellers and inventory to the region
  • Created buyer segments and inventory preferences to enable business prioritization and channel segmentation
  • Created comprehensive marketing strategies that aligned with retail teams
  • Oversaw the creation and execution of marketing campaigns from delivery to execution to performance analysis
  • Project Management for Key Product Added Features
  • Budget allocation for Marketing and Coupon Expenditures

LATAM Merchandising & Global Deals Manager

eBay Inc.
04.2020 - 07.2021
  • Manage the site experience strategy for eBay in LATAM
  • Execute site experience across global site
  • Manage and execute Deals in the region
  • Define targets and key retail moments
  • Multi channel support

Managed Experiences Manager GLOBAL HIPO

eBay Inc.
07.2021 - 04.2020
  • Management of all HIPO retail site managed experiences, strategies, merchandising & Global Deals for Mexico, LATAM, ROW, Russia & APAC
  • Launched and managed programs to drive retention of customers in the 'high value buyer' segment and increased the lifetime value of these strategic customers
  • Developed a unified global merchandising strategy to increase marketing and merchandising relevance across emerging markets in Europe, Africa, and APAC

Merchandising Specialist & Site Experience LATAM

eBay Inc.
05.2018 - 04.2020
  • Leveraging US/APAC sourcing
  • Inventory organization
  • Experience creation
  • Page and Inventory curation

Marketing Content Analyst

eBay Inc.
08.2017 - 05.2018
  • Planning, creation and execution Crece con eBay
  • EBay LATAM Linked in content and curation
  • Seller marketing strategies with Agency
  • Tracked customer journeys

Regional Brand Manager /Kalenji/Nabaiji

Decathlon México
08.2016 - 08.2017
  • Supply chain set up
  • Marketing analysis
  • 4 store set up
  • Kalenji brand supply management

Education

MBA - Business Administration And Management

IPN
CDMX
05.2001 -

Marketing Bachelor - Bachelors degree

UVM Sur
08.2010 - 06.2014

Sports Management MBA - Diploma

Johan Cruyff Institute
01.2015 - 12.2016

Strategic Planning Diploma - Diploma

Universidad Anahuac
01.2013 - 12.2013

Branding & Entrepeneurship Diploma - Diploma

UVM
01.2017 - 10.2017

Sporting Venue Management - Diploma

Universidad Europea de Madrid
01.2014 - 07.2014

Skills

JIRA Project Management

Accomplishments

  • Increased the relevance of eBay’s 500M global listings (US, China, Europe) to audiences across Latin America.
  • Increased eBay Home Page CTR by 76 % with testings and executions for Algo Modules and Personalization Features.
  • Maintained Global Deals program with a YoY Growth of 8% with an average of 1M USD in Gross Sales per week.
  • Decreased Bounce rate in all verticals and Home Page with curation and personalization programs from above 70% to 43% average.
  • Standardized global Merchandising and Marketing approach to all global sites.
  • Developed talent by doing internal training of at least 15 Merchandisers, Marketing agents, Agency and Product.
  • Identified opportunities in eBay assortment and defined relevant inventory to be promoted in marketing activities and site navigation.
  • Optimized SEO strategy leading to 48% increase in SEO traffic.

Conferences And Courses

  • Paralelismos Alto Rendimiento/ Emprendimiento, Secretaria de Economia, 09/01/16, Semana del Emprendedor
  • Internet listings best practices, ECSE, 09/01/19

Summary - Professional Summary

Young, driven by new ideas, open-minded, creative and hardworking with a strong sense of dedication and commitment, tenacious in building new business opportunities and development in global areas.

Timeline

Customer Success and Experience Manager Latam

Alibaba Inc.
06.2024 - Current

Online Biz Pure Players Manager

Samsung Electronics
03.2024 - 06.2024

Lead of Managed Experiences, Merchandising & Global Deals International Markets

eBay Inc.
04.2022 - 02.2024

Managed Experiences Manager GLOBAL HIPO

eBay Inc.
07.2021 - 04.2020

LATAM Merchandising & Global Deals Manager

eBay Inc.
04.2020 - 07.2021

Merchandising Specialist & Site Experience LATAM

eBay Inc.
05.2018 - 04.2020

Marketing Content Analyst

eBay Inc.
08.2017 - 05.2018

Branding & Entrepeneurship Diploma - Diploma

UVM
01.2017 - 10.2017

Regional Brand Manager /Kalenji/Nabaiji

Decathlon México
08.2016 - 08.2017

Sports Management MBA - Diploma

Johan Cruyff Institute
01.2015 - 12.2016

Sporting Venue Management - Diploma

Universidad Europea de Madrid
01.2014 - 07.2014

Strategic Planning Diploma - Diploma

Universidad Anahuac
01.2013 - 12.2013

Marketing Bachelor - Bachelors degree

UVM Sur
08.2010 - 06.2014

MBA - Business Administration And Management

IPN
05.2001 -
Jorge GonzalezSR Development, Customer Success And Merchandising Manager