Jorge Ibarra González
Monterrey
Summary
Responsible, honest, committed, and highly motivated with 22 years of experience in key account management and sales team leadership, with extensive experience in business development, designing and implementing short and long-term commercial strategies. Ability to motivate and guide, and to detect the strengths of work teams, and expertise in various industries such as retail, insurance, agriculture and finance.
Overview
20
20
years of professional experience
Work History
Senior Key Account Manager
FA CNOG Agricultural Insurance Company
03.2016 - 12.2023
- Responsible for managing 4 different projects simultaneously across 25 states in the country
- Supported by a staff team of 10 employees, recruited, trained, and supervised the deliverables of the 135 members of the firm
- Responsible for managing the payrolland performance of each employee.
- Collaborated with internal teams to ensure timely and accurate delivery of services to the client.
Key Account Manager
Pepsico International
02.2014 - 01.2016
- Responsible for developing and ensuring the implementation of the commercial strategy for self-service chains in the Northeast region
- Control of the portfolio and promotional investment to ensure business profitability, guiding transformation processes for account development.
- Strengthened client relationships through regular communication and effective problemsolving.
Merchandising Activities Chief
Pepsico International
07.2007 - 02.2014
- Field Execution Manager in self-service stores, leader of a team of 43 sales promoters, responsible for developing category rotation through events and negotiations at the point of sale.
- Self-motivated, with a strong sense of personal responsibility.
- Worked well in a team setting, providing support and guidance.
Sales Executive
Kraft Foods Mexico
08.2005 - 11.2006
- Order taking at point of sale for both the self-service and wholesale and regional chain channels, leading the zone with a team of 25 promoters and two coordinators under my supervision.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
- Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
Sales Executive
Nestlé Mexico
10.2003 - 07.2005
- Responsible for developing the market through order negotiations and additional displays at the point of sale in the self-service channel, overseeing the execution and rotation of products in the planogram and additional displays of the team of 13 promoters and the company's KPIs.
- Developed key partnerships, resulting in increased lead generation and cross-selling opportunities.
Education
Personal Information
- Number of Children: 2
- Date of Birth: 11/15/79
- Marital Status: Married
Timeline
Senior Key Account Manager
FA CNOG Agricultural Insurance Company
03.2016 - 12.2023
Key Account Manager
Pepsico International
02.2014 - 01.2016
Merchandising Activities Chief
Pepsico International
07.2007 - 02.2014
Sales Executive
Kraft Foods Mexico
08.2005 - 11.2006
Sales Executive
Nestlé Mexico
10.2003 - 07.2005
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