Jorge Miguel Gascón Matamoros

As a WRU Co-Founder I've led the agency Strategy, Content Creation and Paid Digital Media teams in all projects. Achieving all business goals set for WRU's clients during planning, such as establish all Metco brands in the top 2 of the mexican sweeteners market.

Key clients:

• DHL: Corporate content creation.
• Miniso: Establish digital strategy onboarding for mexican market and content creation. Opening of social media pages and setting 500,000 followers on average per profile.
• H&M: Digital sweeptstakes: H&M Te Lleva a Coachella with over 350,000 social media mentions during the contest duration. Content creation, social media strategy and landing page development.
• Metco: Digital strategy for all brands, during onboarding; Metco's flagship brand Svetia had 30% marketshare. WRU was able to increase its marketshare positioning them on Mexico's sweetener manufacturers Top 3.

• Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
• Helped students to develop and demonstrate broad, integrative and specialized knowledge, essential habits of mind, communicative fluency and effective problem-solving skills.
• Over 120 students have taken class with me, averaging 97% satistaction rate, increasing overall GPA for Strategic Marketing Faculty grades.
• Established successfully gamification techniques as standard for over 60% of all lectures available on campus.

• Script doctoring for Queretaro's Public Access TV and state news cast.
• Creative concept developer.
• Target analyst. Increasing brand awareness in 10%