Jorge Quant

Led the creation of the One Global Marketing Organization directly responsible for Business Intelligence, Content and Marketing Communications, Digital Marketing, Public Relations and Corporate Communications, Sales Enablement, Trade Shows and Events and Global Marketing Activation.

As the head of our Global Marketing team I am co-responsible for sales results in all of the markets where we sell through the delivery of comprehensive business intelligence which includes competitive, industry and customer intelligence, Global Demand Generation including regional activation and overall brand positioning and for sales enablement of our direct and indirect sales teams.

• Friends Music Camp is a non-profit organization seeking to build better humans through music.
• I sit on the board of FMC providing strategic guidance to re-define the organization´s identity and format to better adjust to the current generations in order to continue to contribute to our society through music and values.

• Over the past 20 years I have held several positions as a graduate school and university level professor consistently being ranked top by my students.
• Through teaching Marketing, Strategy and Innovation I have been not only honored to create a positive impact in hundreds of students and companies but also to keep myself updated with the latest marketing trends in a constantly evolving environment.

Responsible for the overall creation, implementation, and success of the strategic plan aimed at delivering growth for the America’s region for all of our business units (DR, Consumibles, NDT)

• Lead the Global Marketing Organization responsible for the definition and execution of our brand and product marketing strategy, digital and content marketing, channel marketing, public relations and customer experience
• Completely re-defined the Global Marketing Approach from feature to value based
• Successfully developed and digital platforms to enable sales and channel success such as Digital Asset Management platform and an interactive Virtual Resource center for both of our businesses www.carestream.com/virtualhospital and www.carestream.com/virtual-ndt
• Design and lead Strategic Planning Process, a company wide effort to develop the solutions roadmap and initiatives to drive growth
• Define, design, lead and deploy global Growth Initiative to change mindset, operations and develop initiatives to enable organic and inorganic growth beyond current trends
• Created and deployed new product launch process working with regional sales and marketing to assure global success of our products in the market
• Worked closely with R&D and manufacturing to design and launch our new solutions to market
• Re-defined and launched Software and AI strategy and positioning
• Led the company cultural transformation designing the culture program around our core values and deploying to 400 employees globally.

• Owns the definition and execution of the Share of Market and profitability growth strategies for all of our business within the region which includes Medical Devices, Film Products and Non Destructive Testing
• Defined and deployed regional marketing strategy
• Created and deployed Digital Marketing plan and Lead Management process
• (with a 20K investment in Digital Marketing we achieved revenue of over 2M USD)

• Responsible for overall marketing and growth of Service and Support business
• I was responsible for the definition and execution of a thorough and consistent Sales and Marketing strategy to deliver orders, revenue and profitable market growth as well as managing both the upstream and downstream marketing of innovations to our global service business
• In 2016 I created a mobile app and process by which our Field Engineers can identify our customer's needs and submit them in just a few seconds to our inside sales team
• I led a multi disciplinary team to launch this initiative in USC, Europe, Asia and LAR
• The first year results of this intitiative far exceeded the three year expectation and continue to grow every day.

• Head of the Service Sales and Business Development Team for Latin America
• Fully responsible of maximizing revenue through the creation of innovative business models and offerings to improve service agreement penetration and revenue per unit.