Sports, traveling & music
Jorge Alberto De Guerrero Osio Botti
Sports Marketing
CDMX
Summary
Results-driven management Sports Marketing professional with proven ability to lead teams to success. Strong focus on team collaboration, operational efficiency, and achieving measurable outcomes. Adept at strategic planning, process improvement, and fostering culture of accountability and excellence. Known for adaptability and consistently meeting changing organizational needs.
Overview
25
25
years of professional experience
1
1
Language
Work History
Soccer Academies Manager
Club De Futbol América
07.2015 - Current
- For 10 years I achieved an annual average growth of 8% in the Club América soccer schools business, through the implementation of commercial, marketing and operational strategies.
- Managed to position "Nido Águila" as the leading soccer academies brand in Mexico and the USA by implementing commercial, marketing and communication strategies.
- Generated strategic partnerships in the USA to launch the "Club América Cup" tournament based in San Diego CA, an event that had the participation of more than 750 teams and 12,000 players, from all over America.
- Increased the number of official Club América schools from 35 to 105 by developing the aforementioned strategies.
- Achieved the growth of the Nido Águila brand in the USA, growing from 2 to 27 official schools.
- Developed Club América Inclusive Futbol division, with categories for intellectual disabilities, blind and amputee football players.
- Launched institutional marketing campaigns to commemorate anniversaries and relevant moments in the history of the Club.
Club América Fan Membership Marketing Manager
Club De Futbol América
04.2009 - 06.2015
- Boosted membership sales through redesigning the benefits offer.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
Club Owner
Jaral Del Progreso FC
04.2008 - 03.2009
- Managed day-to-day Club operations.
- Developed and maintained strong relationships with Club´s stakeholders, resulting in great support from the community.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Negotiated contracts with sponsors, obtainig the most benefits for any Third Divison Club.
Research Associate
Kantar Insights
03.2007 - 02.2008
- Prospected new clients.
- Developed of new research proposals, resulting in increased funding opportunities and project growth potential.
- Monitored progress against project timelines, ensuring timely completion of deliverables while maintaining high-quality standards.
- Gathered, arranged, and corrected research data to create representative graphs and charts highlighting results for presentations.
- Collaborated with multidisciplinary teams to drive project success and achieve objectives.
Sports Operations Manager
Federación Mexicana De Futbol Asoc. A.C.
02.2005 - 11.2006
- Developed and implemented FMF Amateur Division Quality Management System under ISO 9001:2000 standards.
- Obtained Quality Management System ISO 9001:2000 certification for FMF Amateur Division
- Thanks to ISO QMS certification all 16 amateur division tournaments where able to be played under better ruling, organization and supervision
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Developed and implemented strategies to maximize customer satisfaction.
Quantitative Research Analyst
Posicionamiento Y Persuasión Consultores
03.2000 - 11.2004
- Designed Quantitative Marketing research studies for major multinational companies.
- Responsible for managing clients relationships.
- Responsible for monitoring during all phases of development of quantitative studies.
- Responsible for analyzing the information and results interpretation.
Education
Masters in Football And International Business - Sports Management
Johan Cruyff Institute
CDMX 05.2001 -
Bachelor of Administration - Business Administration
Universidad Iberoamericana
CDMX 05.2001 -
Skills
Team leadership
Decision-making
Strategic planning
Financial management
Time management
Performance management
Staff development
Accomplishments
- Consistently meet and surpassed organization financial goals.
- Successfully develop a professional work team, committed to the organization, that always delivers results above expectations.
- Successfully implemented new and relevant projects such as Inclusive Football and Club America Cup in the USA.
- Successfully launched "Águilas del América" 40th anniversary marketing campaign.
- Obtained Quality Management System certification under ISO 9001:2000 standars for the FMF.
Interests
Timeline
Soccer Academies Manager
Club De Futbol América
07.2015 - Current
Club América Fan Membership Marketing Manager
Club De Futbol América
04.2009 - 06.2015
Club Owner
Jaral Del Progreso FC
04.2008 - 03.2009
Research Associate
Kantar Insights
03.2007 - 02.2008
Sports Operations Manager
Federación Mexicana De Futbol Asoc. A.C.
02.2005 - 11.2006
Masters in Football And International Business - Sports Management
Johan Cruyff Institute
05.2001 -
Bachelor of Administration - Business Administration
Universidad Iberoamericana
05.2001 -
Quantitative Research Analyst
Posicionamiento Y Persuasión Consultores
03.2000 - 11.2004
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