JORGE ENRIQUE AMOR ALCUBIERRE

Ting │Lonol │Biometrix │Desenex │Andantol

• Mentored and developed team members, designed career plans.
• Directed the strategic growth and financial performance, overseeing P&L management and spearheading the development of 5-year growth plans to drive revenue by 20%.
• Orchestrated and managed marketing plans, identifying business opportunities, white spaces for the region and new product development initiatives
• Consumer Shopper centric strategy for the BU. - Pioneered the alignment of go-to-market strategies, pricing optimization, leading to a 30% boost in customer acquisition and a 15% increase in profit margins.
• Media negotiation and allocation.

ACHIEVEMENTS

Established record sales and share for the top 3 brands in the BU in the first 3 years.

Leadership in the S&OP process in the company and for the BU.

Profitability of the business unit +4 percentage points. Profit protection plan (COVID) 98% accuracy.

Awarded the ICONIC BRAND status for Ting in México. (Kantar)

First innovation pipeline of the business unit.

ASPID LATAM award for best digital strategy.

Ciactricure │Teatrical │Zanzusi │Pomada de la campana.

• Achieved SOM record with Cicatricure +12% and accomplished the leadership in sub categories.
• Created the first ZanZusi campaing acheiving 100MMXN in sell out, record.
• Structured and directed the first digital area for the company.
• Guided Cicatricure as the most important brand for GLI (500MMXN), second in contribution.
• Redesigned Teatrical portfolio and created the first mom and pops strategy for Pomada de la Campana.

Prada │ Valentino │Nina Ricci.

• Developed and executed the marketing plan.
• Media negotiation for LATAM, achieving a 20% optimization within paid tv.
• Global execution for retail, aligned fashion stores with perfumes.
• Development of the Prada cathedral (PH).
• Launch of new products, promotions and 365 campaigns.

Ballantines │Chivas Regal │Royal Salute │Beefeater │Havana Club │Malibu │Don Pedro │Presidente │ Azteca de Oro

• Launched Ballantines in México with the first local campaign, consolidated 2nd position in the category. Awarded the best campaign in Pernod Ricard, used in Latam and Spain.
• Transformed Chivas Regal with a new and modern campaign, authored Chivas Private Destiny 360° campaign. Winner of the best global campaign Manifesto.
• Redesigned the strategy for Havana Club, sales record since its launch 50K boxes.
• Winner of the Bronze award at IAB 2014 for the Malibeautiful Day campaign on social media.
• Digital Champion 2013-2014 and finalist 2013 for EFFIE awards with Azteca de Oro.