Jorge Enrique Reséndiz A.
Sales & Business Development Director
Mexico, México,MEX
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
20
20
years of professional experience
1
1
Certification
2
2
Languages
Work History
Business Development & Sales Director
Mexican Pacific League of Baseball
1 2018 - Current
- To create the business model of the League diversifying the incomes, generating partnerships and strategic alliances to drive business growth
- Go-to-market strategies for new products off & online to achieve bigger audiences in Mexico & USA
- Boosted sales revenue by developing and implementing strategic sales plans and initiatives tailored to the organization''s goals.
Business Development and Marketing Director
Liga Mx
- B2B sales and marketing plan for LIGA BBVA Mx for sponsors, special events, licensing and digital strategies
- Historic KPI´s records in social platforms (followers , reach & ER average of +12%
- Establishing new ways of monetization and a new digital business model, which becomes the 3rd most important income for the league
- Renewal of key B2B partnerships and strategic alliances contracts (rate of 100% of renewals)
- Cultivated relationships with key stakeholders to ensure successful product launches and promotional activities.
- Analyzed campaign effectiveness using KPIs in order to drive continuous improvement in future initiatives.
Communications & Marketing Deputy Director
BBVA
01.2014 - 12.2015
- Monitored performance digital metrics, analyzing trends to identify areas requiring attention or improvement.
- To develop the marketing & communication strategy for the Financial Literacy area including branding, internal communication, digital and sales tactics to deliver a responsible sale of financial products
- Cultivated strong relationships with external partners to facilitate successful collaborations on joint projects.
- Collaborated with other department heads to ensure smooth functioning of organizational activities.
Group Account Director
Grupo Ferrer
01.2012 - 12.2013
- Develop, supervise and implement the marketing plan for products and services
- Evaluated campaign performance metrics regularly, optimizing strategies as needed to maximize results for clients as: CitiBanamex USA, Bayer, Bridgestone & Chilis consistently over time.
- Collaborated with creative teams to develop innovative advertising campaigns that exceeded client expectations and drove positive results.
- Achievements:
- Top of mind in Mexico's tyre industry for the brand Bridgestone.
- National sales record for the company due the sales promotions developed (4x3)
Education
B.A. in Marketing -
ITESM Campus Monterrey
E-Business Diploma -
Universidad De Chile
05.2001 - 05.2000
MBA -
ThePowerMBA
Skills
Sales
Business Development
Marketing
B2B
Sales strategies
Business models
Key decision making
Partnerships
Business growth
Strategic alliances
Project Management
Certification
Digital Marketing
Timeline
Digital Marketing
06-2020
Communications & Marketing Deputy Director
BBVA
01.2014 - 12.2015
Group Account Director
Grupo Ferrer
01.2012 - 12.2013
E-Business Diploma -
Universidad De Chile
05.2001 - 05.2000
Business Development & Sales Director
Mexican Pacific League of Baseball
1 2018 - Current
Business Development and Marketing Director
Liga Mx
B.A. in Marketing -
ITESM Campus Monterrey
MBA -
ThePowerMBA