Dynamic executive with 18 years of experience in the financial services and automotive sectors, specializing in risk control, loss prevention, and commercial operations. Results-driven leader with a robust background in regional management, consistently driving growth and achieving operational excellence. Demonstrated success in leading cross-functional teams and executing strategic initiatives aligned with organizational objectives. Recognized for cultivating collaborative environments and adeptly responding to evolving business needs, while prioritizing strategic planning and effective resource allocation.
Overview
22
22
years of professional experience
1
1
Language
Work History
Regional Director
Dalton Corporacion
01.2023 - Current
Development, implementation of marketing strategies for new and pre-owned vehicles within the Honda, KIA and BYD brands.
Development of strategies to maximize profitability and marketing of business units
Developed and implemented performance metrics, enabling the team to achieve consistently high operational standards across multiple locations.
Managed the integration of new acquisitions, ensuring a smooth transition and alignment with the overall strategic vision.
Negotiated favorable terms with suppliers and service providers, enhancing product quality while maintaining cost-effectiveness.
Led cross-functional teams in executing strategic plans, resulting in improved market penetration and increased customer satisfaction
Established strong partnerships with industry stakeholders, enhancing the company''s reputation and creating mutually beneficial collaborations.
Commercial Director
Dalton Corporacion
06.2021 - 01.2023
Development and implementation of marketing strategies for new and used vehicles within the Honda brand
10.3% growth profitability despite the lack of available inventories
Growth plans and activities controls within the business unit
Implement the group's digital transformation initiatives
Spearheaded the development and execution of strategic business initiatives, enhancing revenue channels and market positioning.
Directed cross-functional teams in the implementation of operational improvements, resulting in increased efficiency and reduced costs.
Cultivated high-level client relationships, driving engagement and loyalty through tailored solutions and exceptional service delivery.
Analyzed market trends and competitive landscape to inform strategic decisions, aligning business goals with emerging opportunities.
Regional Manager
Falabella Soriana
05.2020 - 06.2021
Growth strategies development for the Revolving Credit Channel of the company with 32 branches and 150 staff members under my charge.
Staff induction process development and implementation (induction logs, training plans, etc.)
Risk and Production Passes (technological implementations) committee member
Based on the role of Regional Manager at Falabella Soriana and the guidelines provided, here are the resume experience statements:
Spearheaded regional operational strategies, driving efficiency improvements that enhanced overall productivity and reduced costs.
Implemented comprehensive training programs for management teams, fostering leadership skills and improving employee retention rates.
Analyzed market trends and customer feedback, adapting service offerings to increase customer satisfaction and loyalty.C
COO and co founder
Subo Capital
08.2019 - 05.2020
Development of a digital financial services company focused on providing transparent and value-added products and services to clients (personal and payroll loans)
Technology to implement (looking for scalability - products and services)
Design of end to end processes
Design of "Go to Market" strategy
Daily operation - contingency plans
Sales strategy and portfolio recovery plans
Adapt and implement CRM
APIs selection and integration
Implemented advanced financial management practices that optimized investment portfolios and minimized risk exposure across business operations.
Sales and Service Leader (Metropolitana)
Provident Mexico part of IPF (Financial Services)
03.2015 - 08.2019
Development and implementation strategies for an expanding Region in the country (opening plans, Staff/Business continuity); Sustainable long-term growth, design, planning and start-up of new branches in CDMX, Hidalgo, Guerrero and Morelos.
Achievements
We achieved 10 branch openings in 4 years in the Metropolitan Region (only CDMX plus a branch in Acapulco Guerrero)
All human and material resources planning was carried out to complete this project
Coordinate all the areas involved (Infrastructure, HR, etc.)
Lead the “Evolution” project of the Contact Center
We are redesigning the entire process of Generation and attention of prospects through digital platforms and the Call Center
Looking to migrate to CRM platforms (Salesforce)
In 2018 we reached 1,750 promoters led by 340 staff members divided into 5 divisions in the Region. (We achieved the goal of 135,000 customers - + 17% YTD in growth plus a + 16% YOY sales value)
The portfolio value increased from 80 to 1,150 million in 4 years in the Region
Annual Budget planning
Regional KPIs developing
Be part of the Credit and Risk Committee of the company (composed of the CEO, CRO and COO)
Led a diverse team to enhance service delivery, resulting in improved customer satisfaction and retention rates.
Developed and implemented training programs that increased team productivity and service efficiency across all departments.
Collaborated with cross-functional teams to streamline operational processes, which reduced response times and improved service quality.
Managed customer accounts and resolved issues promptly, fostering loyalty and increasing repeat business through exceptional service
Divisional Sales and Service Manager
Provident Mexico part of IPF (Financial Services)
02.2013 - 03.2015
Direct, motivate, develop and work with a Divisional Operations team to deliver balanced objectives that adhere to the business strategy. Develop business plans to maximize the potential for future growth and sustainable performance of the Division, ensuring that it has the appropriate resources for the operation (budget, people, materials, etc.)
Achievements
Development and Implementation of PROXXI project (Provident Century XXI)
Digital Platform for staff (improve the field work)
Skills development program (soft as Coaching tools) for Staff
Development of the “Change Management plan” (throughout the organization)
It was implemented in 2013 and the next stage for commission promoters will be in 2019
We were recognized as the best division in the country in 2014 and 2015
Be part of the “New Products Committee” (Insurance product development and deploy for the customers)
Rewards and recognition program development (for the company named “Branch Matrix”)
Senior Regional Sales and Service Manager
Provident Mexico part of IPF (Financial Services)
02.2009 - 02.2013
Regional Loss Prevention Manager
Provident Mexico part of IPF (Financial Services)
03.2004 - 02.2009
Education
Diploma degree in LDP - Leadership and Development Program
ITESM
Puebla
Diploma degree in Company management and creation - undefined
Spanish Embassy and COPARMEX
Industrial Engineer - undefined
Iberoamericana University
Puebla
05.2002
Skills
Marketing strategy
Timeline
Regional Director
Dalton Corporacion
01.2023 - Current
Commercial Director
Dalton Corporacion
06.2021 - 01.2023
Regional Manager
Falabella Soriana
05.2020 - 06.2021
COO and co founder
Subo Capital
08.2019 - 05.2020
Sales and Service Leader (Metropolitana)
Provident Mexico part of IPF (Financial Services)
03.2015 - 08.2019
Divisional Sales and Service Manager
Provident Mexico part of IPF (Financial Services)
02.2013 - 03.2015
Senior Regional Sales and Service Manager
Provident Mexico part of IPF (Financial Services)
02.2009 - 02.2013
Regional Loss Prevention Manager
Provident Mexico part of IPF (Financial Services)
03.2004 - 02.2009
Diploma degree in Company management and creation - undefined
Spanish Embassy and COPARMEX
Industrial Engineer - undefined
Iberoamericana University
Diploma degree in LDP - Leadership and Development Program