JOSÉ CAMACHO
Summary
Marketing graduate (2025) with experience in the consume sector (PepsiCo, Grupo Lala, and Danone) in marketing, brand management, and category management. Participated in product launches and nationwide campaigns for Lala Delicias, Yomi, Crackets, and Chokis, with execution in digital media, in-store activations (modern trade and traditional trade), and large-scale festivals. Currently at Danone (temporary project), developing expertise in data analysis, dashboards, and planogram design for Water, Plant Based, and eCommerce categories. Interested in roles in Database Marketing, Consumer Insights, Marketing Analytics, and Brand Management.
Overview
2
2
years of professional experience
Work History
Category Management Analyst (Temporary)
Danone
06.2025 - Current
- Responsible for analyzing Water, Plant Based, and eCommerce categories, evaluating sales, promotions, pricing, and competitive performance.
- Developed scorecards and advanced Excel dashboards, ensuring accurate information for decision-making.
- Designed optimized planograms to improve shelf distribution and maximize growth by store and region.
- Integrated multiple data sources (sales, seasonality, promotions) to identify consumption trends and category opportunities.
- Generated strategic reports for the Category Management leadership, delivering market insights, database analysis, and competitive benchmarks.
First Gen (Brand Management)
PepsiCo
06.2024 - 05.2025
- Coordinated seasonal campaigns (Valentine's Day, Christmas), achieving +12% efficiency in marketing investment.
- Contributed to the relaunch of Chokis Choco Chunks and the new Crackets brand image, with activations in points of sale, digital campaigns, and large festivals.
- Conducted performance analysis using Nielsen and Kantar, generating insights that drove +6% sales growth in modern trade stores.
- Managed marketing budgets and coordinated with creative agencies and suppliers.
- Produced performance reports with ISCAM, Excel, and Power BI, and managed product cataloging in SAP.
Marketing Intern
Grupo Lala
10.2023 - 06.2024
- Supported the innovation and relaunch of Lala Delicias, Chiquitín, and Lala Yomi, including formula testing, packaging, and market activations.
- Assisted in digital and in-store positioning campaigns, ensuring proper execution across modern and traditional trade.
- Built Excel and Power BI dashboards to track product launches and market performance.
Education
BBA - Marketing
Universidad La Salle
06.2025
High School Diploma -
Tecnológico De Monterrey
06.2021
Skills
- Data & Analytics: Advanced Excel, SQL, Power BI, ISCAM, Nielsen, Kantar, SAP
- Category Management: Scorecards, planograms, performance tracking
- Marketing: Product launches, brand management, digital campaigns, BTL activations
- Soft Skills: Problem-solving, decision-making, effective communication, teamwork
LANGUAGES
Spanish Native
Bilingual or Proficient (C2)
English
Upper intermediate (B2)
Timeline
Category Management Analyst (Temporary)
Danone
06.2025 - Current
First Gen (Brand Management)
PepsiCo
06.2024 - 05.2025
Marketing Intern
Grupo Lala
10.2023 - 06.2024
BBA - Marketing
Universidad La Salle
High School Diploma -
Tecnológico De Monterrey
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