Summary
Overview
Work History
Education
Skills
Timeline
Generic
José Ricardo Rivero Castillo

José Ricardo Rivero Castillo

Director of Sales Cluster
CANCÚN

Summary

Dynamic sales professional with more than a decade of experience driving revenue growth and fostering client relationships in the hospitality sector. Expertise in leadership, business development, and understanding industry trends empowers the ability to strategically enhance sales performance. Proven track record includes progressive roles within Park Royal Hotels and Resorts, showcasing skills in communication and negotiation to achieve business objectives. Committed to leveraging insights and a collaborative approach to exceed sales targets and contribute to organizational success. Ready to take on the role of Director of Sales and continue making significant contributions to the industry. Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities. Sales leader with proven ability to drive revenue growth and enhance team performance. Expertise in sales strategy, client relationship management, and market analysis. Strong focus on teamwork, adaptability, and achieving results. Known for leadership, communication, and problem-solving skills. Qualified [Desired Position] with proven track record in driving revenue growth and leading high-performing sales teams. Successfully implemented strategic sales initiatives that resulted in significant market expansion. Demonstrated expertise in building strong client relationships and leveraging market insights to optimize sales strategies.

Overview

16
16
years of professional experience
4
4
years of post-secondary education
3
3
Languages

Work History

Director of Sales

Park Royal Hotels and Resorts
Cancún, Quintana Roo
01.2024 - 04.2025
  • Experience leading the sales division focusing on developing innovative strategies to maximise revenue and enhance client relationships. This role involves overseeing a dynamic sales team while actively engaging in high-level negotiations with corporate clients. Continuous market analysis and adapting to industry trends are crucial components of this position.
  • Successfully implemented new sales initiatives that have increased revenue by a significant margin.
  • Developed strong partnerships with key industry players, enhancing the company's market presence.
  • Led training programs to improve sales techniques and team performance, resulting in higher team productivity.
  • Managed and motivated sales team to increase revenue.
  • Established pricing strategies to maintain competitive pricing and maximize profits.

Sales Manager Mexican Market

Park Royal Hotels and Resorts
Cancún, Quintana Roo
11.2017 - 01.2024
  • In the role of Corporate Sales Manager at Park Royal Hotels and Resorts, responsibilities included crafting tailored sales strategies aimed at corporate clients, ensuring alignment with their specific needs. Collaboration with cross-departmental teams was essential for creating cohesive marketing approaches that resonated with potential clients.
  • Achieved consistent growth in corporate account acquisitions, exceeding set sales targets.
  • Conducted in-depth market research to identify new business opportunities, enhancing the sales pipeline.
  • Facilitated successful presentations and negotiations that led to long-term contracts with major corporations.

Sales Manager

Park Royal Hotels and Resorts
Cancún, Quintana Roo
09.2014 - 11.2017
  • As a Sales Manager at Park Royal Hotels and Resorts, the focus was on driving sales growth through effective relationship management and strategic planning. Engaging with clients to understand their requirements and delivering tailored solutions was a key aspect of the role, contributing to overall business success.
  • Consistently exceeded monthly sales quotas through proactive client engagement and service excellence.
  • Using data-driven insights to inform sales strategies and improve client targeting.
  • Promoted a collaborative team environment that fostered knowledge sharing and mutual support.

Sales Manager

Hotel Boutique B
Cozumel, Quinatana Roo
06.2013 - 08.2014
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.

Sales Executive

Secrets Aura & Sunscape Sabor
Cozumel, Quinatana Roo
08.2011 - 05.2013
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Participated in industry trade shows to represent company and generate valuable leads for future business growth.

Reservation Assistant

Secrets Aura & Sunscape Sabor
Cozumel, Quinatana Roo
07.2009 - 07.2011
  • Conducted regular audits of reservations data, identifying discrepancies and implementing corrective actions.
  • Supported revenue management efforts by monitoring booking trends and adjusting pricing accordingly.
  • Coordinated group bookings, negotiating rates, managing room blocks, and organizing event logistics as needed.
  • Managed reservation systems to ensure accurate data entry and timely updates for room availability.

Education

Bachelor's degree - Tourism

Universidad Mesoamericana De San Agustin
Mérida Yucatán
09.2000 - 08.2004

Skills

  • Sales Strategies

  • Client Relationships

  • Market Analysis

  • Team Leadership

  • Negotiation Skills

  • Business Development

  • Sales team motivation

Timeline

Director of Sales

Park Royal Hotels and Resorts
01.2024 - 04.2025

Sales Manager Mexican Market

Park Royal Hotels and Resorts
11.2017 - 01.2024

Sales Manager

Park Royal Hotels and Resorts
09.2014 - 11.2017

Sales Manager

Hotel Boutique B
06.2013 - 08.2014

Sales Executive

Secrets Aura & Sunscape Sabor
08.2011 - 05.2013

Reservation Assistant

Secrets Aura & Sunscape Sabor
07.2009 - 07.2011

Bachelor's degree - Tourism

Universidad Mesoamericana De San Agustin
09.2000 - 08.2004
José Ricardo Rivero CastilloDirector of Sales Cluster