José Carlos Hernández Rojas
Music Data Analyst & Strategy Consultant
San Andrés Cholula, Puebla
Summary
Dynamic Creative Strategist and Co-founder at Raiz Productions, adept at leveraging analytical skills to drive impactful campaigns for artists. Proven ability to enhance digital presence and optimize audience engagement through innovative strategies.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Creative Strategist, Co-founder
Raiz Productions
San Andrés Cholula, Puebla
10.2024 - Current
- Leveraged data-driven insights to develop and execute impactful creative campaigns, empowering new artists in their decision-making process.
- Conducted cross-platform analysis of independent artists and bands to identify growth opportunities and optimize digital presence.
- Designed and maintained artist data dashboards, providing a clear, actionable overview of streaming performance and audience engagement.
- Provided career consultations for emerging artists, focusing on DSP strategies, playlist pitching, and sustainable music marketing.
Music Producer & Composer
Independent
San Andrés Cholula, Puebla
01.2021 - Current
- Compose and produce original piano solo pieces, blending classical, ambient, and modern minimalist influences.
- Ambient and lo-fi compositions for streaming platforms, licensing, and relaxation.
- Arrange and produce music for church services, incorporating traditional and contemporary elements.
- Distribute and promote sheet music of original works and arrangements.
Music Educator
VM Music Academy, Vocal Arts Academy, Independent
San Andrés Cholula, Puebla
01.2018 - Current
- Provide personalized piano lessons, adapting methods to , whether in technique, interpretation, composition, or music theory.
- Lead ensemble and songwriting workshops, fostering creativity, collaboration, and musical expression among students of all skill levels.
- Design and develop music programs for elementary and junior-high students, focused on music abilities.
Education
Bootcamp - Data Analysis
01.2025 - 07.2025
Certificate - Music Business & Songwriting
09.2023 - 10.2023
Diploma - Jazz Improvisation
01.2022 - 05.2022
Bachelor of Arts - Music Performance
01.2017 - 05.2021
Skills
Creative writing
Language enthusiast
English-Spanish translation
Organizational skills
Analytical skills
Social media management
Adaptability
Attention to detail
Communication
Video editing
Multitasking
Creative writing
Timeline
TripleTen - Bootcamp, Data Analysis
01.2025 - 07.2025
Creative Strategist, Co-founder - Raiz Productions
10.2024 - Current
Conservatorio De Música Contemporánea - Certificate, Music Business & Songwriting
09.2023 - 10.2023
Conservatorio De Música Contemporánea - Diploma, Jazz Improvisation
01.2022 - 05.2022
Music Producer & Composer - Independent
01.2021 - Current
Music Educator - VM Music Academy, Vocal Arts Academy, Independent
01.2018 - Current
Universidad De Las Américas Puebla - Bachelor of Arts, Music Performance
01.2017 - 05.2021
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
French
Elementary (A2)
Japanese
Beginner (A1)