José Daniel Hernández Fonseca
Industrial Engineer
Ciudad De México,CMX
Summary
Dynamic Industrial Engineer with over 10 years of experience in driving product development and continuous improvement initiatives. Proven track record of successfully leading projects that enhance product lifecycle management and deliver significant value to stakeholders. Passionate about fostering engagement and optimizing processes to achieve operational excellence.
Overview
19
19
years of professional experience
5
5
Certification
Work History
Product Manager and Continuous Improvement
Dish Networks
01.2018 - Current
- Own the product roadmap, ensuring alignment with business goals and validated user needs.
- Translate research and user testing insights into actionable feature requirements.
- Maintain and prioritize the backlog (over 70 projects), balancing quick wins with scalable foundations.
- Responsible for ensuring all new products or features meet customer needs and business objectives.
- Lead the solution implementation process - Direct involvement from product conception scope definition, and closure to go-live. (Launching 4-5 projects per month)
- Assess the risks involved in new and active initiatives, ensure that deadlines are achieve.
- Design and monitor KPI's OKR's, OLA's, SLAs for the correct performance of the product.
- Financial monitoring and control of the project budget (CAPEX, OPEX).
- Keeping stakeholders informed and engaged throughout the project lifecycle.
- Manage key activities such as As-Is/To-Be analysis, testing, go-live and post-implementation support.
- Ensure compliance with industry standards and best practices.
- Analyzing complex business scenarios and proposing strategic recommendations.
- Supporting continuous improvement initiatives aligned with company goals.
- Managing ambiguity and uncertainty in fast-changing environments.
- Articulates the best strategy for sustaining each product. Finds detractors to probe risks and challenges.
- Conduct in-depth a market research, trends, competitor activities, and consumer needs to define the product strategy and roadmap.
- Gather market insights into detailed requirements, specifications, and target market definitions.
- Develop and execute comprehensive product launch plans in coordination with marketing, sales, and channel teams.
- Monitor and analyze product performance after launch, using data to inform pricing strategy, channels, and promotional planning, through P&L.
- Act as project leader, coordinating efforts across functional and operational areas to ensure project alignment and timely execution.
- Management and Implementation of digital campaigns which are measures through GTM.
- Management of apps and web applications. Version and publishing into corresponding store.
- Knowledge in telecommunications and streaming industry (SVOD, VOD, AVOD, Fast Channels).
- Management of BTL and ETL campaigns.
- Knowledge in omnichannel.
- Pricing.
Quality Manager
Hitss Solutions (América Móvil)
02.2016 - 01.2018
- Ensure the proper implementation of the Quality and Safety System in your operations or through your team and interactions with those responsible for the processes involved.
- Design and review of specifications for products and/or processes.
- Identify and analyze operational risks in the processes to formalize the documentation prepared.
- Comply with the Quality Policy.
- Analyze core processes that are susceptible to automation.
- Process modeling (BPMN)Management of the business continuity plan (BCP).
- Active monitoring of the process to ensure that each stage complies with the established quality standards (CTQ).
- Manage the execution of internal and external audits, active participation as lead auditor (ISO 9001, 27001).
- Analysis and improvement of current processes, to detect areas of opportunity using the “Six Sigma” methodology.
- Serve as the primary contact with customers on quality issues, handling complaints, claims, and audits.
- Design and review of specifications for products and processes.
- Analyze core processes that are susceptible to automation.
- Collaborate with other departments to continuously improve processes and products.
- Define the necessary requirements for area budget planning and once assigned, effectively manage resources according to the authorized plan.
- Develop and implement quality training programs for staff.
Head of Continuous Improvement
Roche Pharmaceuticals
06.2014 - 07.2016
- Active participation in CRM migration - Technological change.
- Inspection and continuous improvement across LATAM processes, through supervision to other departments.
- Understanding customer needs and requirements to develop efficient quality control processes.
- Training employees regarding quality assurance standards and processes.
- Process analysis and improvement Analyze current processes in order to detect areas of opportunity.
- Analyze the core processes of the organization to verify which are susceptible to automation, supported by an institutional BPM tool.
- Model or capture under the BPMN nomenclature the processes that will be automated.
- Updating and documentary control of the PCN (Continuity Plan of the business), a tool used in catastrophes or events in which the continuity of the operation is endangered.
- Coordinate the execution of external and internal audits, actively participating as lead and internal auditor.
- Application of TPM tools to build capability and eliminate losses, including but not limited to FI, AM, Administrative & Support, and Early Equipment Management pillar tools; lead or serve as key member of site TPM pillar teams.
- Implemented lean production methods to reduce waste by 14%.
- Changed existing processes and implemented new processes to improve efficiency by 8%.
Process Engineer
Banco Azteca
10.2008 - 10.2014
- Gather information and generation of documentation for product development, generating a deliverable to IT for the start of development.
- Planning of process steps (times and movements).
- Design, model, and optimize business processes in Bizagi BPM.
- Elaboration and updating of procedure manuals from over 90 process.
- Negotiation and follow-up with suppliers.
- Preparation and updating of procedure manuals.
- Development of use cases, using UML.
- Design and Implementation of new tools, processes and change management, focused with a CMMI methodology in same 90 process mentioned earlier.
- Analysis and continuous improvement of business processes.
- Negotiation and coordination of resources with suppliers.
- Collaborate with the audit team to ensure compliance with established standards and regulations. Manage change and provide training to employees, raeaching ISO 9001:2008 certificate.
- Evaluate and monitor the improvements implemented.
Business Analyst
Procesar
10.2006 - 12.2008
- Assess process information to identify opportunities for process improvement and optimization.
- Managing work sessions with the team and process owners.
- Designing business flowcharts over 30 process
- Effectively assess, coordinate, and communicate customer needs.
- Creating dashboards to support decision-making within the company.
- General review of RFPs and RFIs.
- Participate in continuous improvement and digital transformation projects.
- Implement processes in a BPMS, ensuring their efficient execution.
- Collaborate with development teams to integrate automated workflows with other systems.
- Maintain an up-to-date master document list.
- Identified patterns and trends in large data sets and provided actionable insights.
- Designed and developed data pipelines to acquire, clean and process data.
- Developed comprehensive documentation to facilitate stakeholder communication and project alignment.
- Collaborated with cross-functional teams to define project scope and deliverables.
- Streamlined project management with effective communication and collaboration across cross-functional teams.
Education
Product Management Certified - Product Management
Massachusetts Institute of Technology
Ciudad De México10-2026
Master's Degree - Quality Management
UVM
Ciudad De México06-2020
Bachelo'r Degree - Industrial Engineering
IPN-UPIICSA
Ciudad De México06-2004
Certificate - Business Administration
ITAM
Ciudad De México08-2025
Project Manager Professional - Project Management
PMI
Ciudad De México06-2025
Black Belt Lean Six Sigma - Six Sigma
ITESM
Ciudad De México02-2019
Skills
- Strategic vision
- Effective communication
- Bizagi (BPM)
- Agile software development
- Jira / Project / Planner
- Business development
- OFFICE (word, excel, power point, etc)
- Critical thinking
- Stakeholder communications
- Cross functional leadership
- KPI tracking
- Product strategy
- Product lifecycle management
- Data-driven decision making
- Timeline management
Certification
- Agile Coach
- Scrum Master (CertJoin)
- Product owner (CertJoin)
- Kaban (CertJoin)
- Design thinking (CerJoin)
- ISO 9001:2015 (APPlus)
- ISO 27001:2013 (APPlus)
- Cobit 5 (APMG)
- ITIL Foundations (APMG)
LENGUAGES
English - Level C1
Timeline
Product Manager and Continuous Improvement
Dish Networks
01.2018 - Current
Quality Manager
Hitss Solutions (América Móvil)
02.2016 - 01.2018
Head of Continuous Improvement
Roche Pharmaceuticals
06.2014 - 07.2016
Process Engineer
Banco Azteca
10.2008 - 10.2014
Business Analyst
Procesar
10.2006 - 12.2008
Product Management Certified - Product Management
Massachusetts Institute of Technology
Master's Degree - Quality Management
UVM
Bachelo'r Degree - Industrial Engineering
IPN-UPIICSA
Certificate - Business Administration
ITAM
Project Manager Professional - Project Management
PMI
Black Belt Lean Six Sigma - Six Sigma
ITESM