Summary
Overview
Work History
Education
Skills
Timeline
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José Avila

José Avila

Software Developer

Summary

Dynamic media manager with a proven track record, excelling in campaign implementation and budget management. Spearheaded cross-channel strategies that significantly enhanced conversion rates. Adept at leveraging web analytics for strategic planning while fostering strong internal communications to drive team performance and optimize ROI.


Forward-thinking, experienced working with cross-functional teams to achieve marketing and brand development goals. Skilled in pay-per-click advertising and online content development. Collaborates cross-functionally to create, execute and optimize fresh digital approaches.


Overview

7
7
years of professional experience

Work History

MEDIA MANAGER

Loreal Luxe
09.2022 - 06.2025
  • Supervised online and offline ad campaigns, reporting on results.
  • Spearheaded cross-functional teams in the planning, execution, and evaluation of integrated marketing campaigns.
  • Analyzed campaign performance data to identify areas for improvement and optimize future strategies.
  • Managed budgets for all media campaigns, ensuring optimal allocation of resources and costefficiency.
  • Maximized ROI by continuously monitoring campaign metrics and adjusting strategies as needed.

D2C COORDINATOR

HAVAS
07.2021 - 08.2022
  • Entered data, generated reports, and produced tracking documents.
  • Managed cross-channel campaigns, resulting in higher conversion rates.
  • Leveraged analytics insights to inform strategic decisions and optimize campaign performance continuously.
  • A-B tested ad campaigns to optimize performance and drive improved ROI.

PURE PLAYER MANAGER

HAVAS
01.2020 - 07.2021
  • Provided valuable input during media touchpoints evaluations, contributing to decisions based on performance metrics and potential growth opportunities.
  • Enhanced team performance by implementing effective training and coaching strategies.
  • Developed strong communication skills within the team, fostering a positive atmosphere and promoting teamwork.
  • Managed budgets for all media campaigns, ensuring optimal allocation of resources and costefficiency.

E-COMMERCE & PERFORMANCE MANAGER

HAVAS
09.2018 - 01.2020
  • Improved team performance by implementing new KPI tracking systems and providing regular feedback.
  • Optimized targeting and messaging for improved audience engagement with A/B testing.
  • Improved efficiency of ROI analysis by streamlining data collection and reporting processes.

Education

Bachelor - SOFTWARE DEVELOPER

TECMILENIO
CDMX
05.2001 -

Skills

Campaign implementation

Media buying

Internal communications

Social media marketing

Budget management

Web analytics

Marketing strategy

ROI calculations

Advertising campaigns

Strategic planning

Marketing automation

Affiliate marketing

Timeline

MEDIA MANAGER

Loreal Luxe
09.2022 - 06.2025

D2C COORDINATOR

HAVAS
07.2021 - 08.2022

PURE PLAYER MANAGER

HAVAS
01.2020 - 07.2021

E-COMMERCE & PERFORMANCE MANAGER

HAVAS
09.2018 - 01.2020

Bachelor - SOFTWARE DEVELOPER

TECMILENIO
05.2001 -

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José AvilaSoftware Developer