Jose Luis Soto Flores
EVENT MANAGEMENT & SALES
Cancun,Q Roo
Summary
Dynamic and results-oriented Senior Sales Expert with nearly three decades of experience driving business growth in the hospitality sector. Expertise in business development, coupled with exceptional communication and negotiation skills, has consistently led teams to exceed performance targets. Proven track record in managing and executing large-scale projects and events, ensuring seamless operations and customer satisfaction. Passionate about leveraging leadership abilities to inspire teams and foster collaboration in achieving organizational goals. Ready to take on new challenges as a Director of Sales, bringing strategic insight and a proactive approach to achieving success.
Overview
22
22
years of professional experience
Work History
Groups Sales Manager MICE
Lomas Hospitality
05.2024 - 02.2025
- As the Groups Sales Manager MICE at Lomas Hospitality, responsibilities include strategising and executing sales plans tailored for the MICE segment
- This role requires extensive interaction with clients to understand their event needs and ensure seamless execution
- Effective collaboration with various departments is essential to deliver exceptional service and exceed client expectations
- Successfully secured multiple high-profile MICE contracts, significantly boosting revenue
- Developed innovative marketing strategies that increased brand visibility in the MICE sector
- Strengthened relationships with key stakeholders to enhance client retention and satisfaction
Director Development Mexico Latam
Rocketstay
03.2023 - 04.2024
- In the role of Director Development Mexico Latam at Rocketstay, the focus was on expanding the company's market presence across Mexico and Latin America
- This position involved leading strategic initiatives and building partnerships that align with the company's growth objectives
- Active engagement with local markets ensures a deep understanding of regional trends and client needs
- Successfully launched new market initiatives that resulted in a substantial increase in regional sales
- Identified and pursued new business opportunities, contributing to overall company growth
- Implemented training programs to enhance team capabilities and performance
Groups Sales & Operations Manager
Dreams Villamagna
08.2021 - 01.2023
- As the Groups Sales & Operations Manager at Dreams Villamagna, the role encompassed overseeing group sales initiatives and ensuring operational excellence for events
- Collaborating with clients to design memorable experiences were a key component, alongside managing the logistics of group bookings
- This position required a blend of sales acumen and operational oversight
- Achieved record sales growth in group bookings through targeted outreach and relationship management
- Streamlined operational processes that improved efficiency and client satisfaction
- Played a pivotal role in coordinating large-scale events, ensuring all client requirements were met
Managing Director
Link DMC
03.2016 - 07.2021
- Company Overview: Managing Director, groups and incentives inbound to DR managing all the areas, Operations, Sales, Site Inspections, Marketing, Events, Administration, Human Resources, coordinate all the areas to deliver above and beyond services and products to the final customer
- Recruited and managed a team of X high-performing professionals
- Identified and implemented cost-saving initiatives that reduced expenses by X%
- Established and maintained a transparent and collaborative work environment
- Managing Director, groups and incentives inbound to DR managing all the areas, Operations, Sales, Site Inspections, Marketing, Events, Administration, Human Resources, coordinate all the areas to deliver above and beyond services and products to the final customer
Managing Director
Connect DMC
02.2014 - 02.2016
- Destination Manager in charge of the Punta Cana office, responsible for operations, sales & marketing, HR and administration, maintain the hotel relations to generate more revenue through the reps sales and hospitality desks, relations with tourism authorities
- Developed and implemented a comprehensive strategic plan for the company's long-term success
Groups Sales Manager
Melia Hotels International
05.2013 - 02.2014
- Coordinated regional trade shows and industry events as part of broader marketing efforts which drove brand awareness and generated leads.
- Established clear goals for the team each quarter, fostering an environment of accountability that led to consistent target achievement.
- Increased group sales revenue by implementing strategic marketing initiatives and leading a high-performing sales team.
- Delivered detailed monthly reports on team performance, highlighting areas for improvement while celebrating successes collectively.
Destination Manager
Gray Line Cancún & Puerto Vallarta
01.2007 - 12.2012
- Company Overview: Destination Manager, which specializes in inbound tourism and destination tour operations
- Sales, marketing, administration, logistics and operation, events, trade shows, sales
- Main contact for the accounts on Orbitz, Expedia & Costco travel
- Destination Manager, which specializes in inbound tourism and destination tour operations
Groups and Conventions Manager
Fiesta Americana Grand Coral Beach Resort Cancun
01.2006 - 12.2007
- Working with meeting planners in, operations and groups logistics, sales, and event planning
Groups & Conventions Sales Director
Avalon Resorts
01.2003 - 12.2006
- Hotels of different categories in 4 destinations
- Operation of groups and incentives implementation for each hotel in each destination, hire and train sales teams for each hotel and coordinate efforts to achieve the budget, Marketing and Advertising
Education
BBA - Business Administration And Management
Universidad Autonoma De Queretaro
06.1991
Skills
- Business Development
- Client Retention
- Sales Strategies
- Operational Excellence
- Team Leadership
- Market Expansion
- Event Coordination
- Negotiation Skills
- Product knowledge
- Motivational skills
- Sales team training
- Relationship building
- Goals and performance
Languages
English
Bilingual or Proficient (C2)
Timeline
Groups Sales Manager MICE
Lomas Hospitality
05.2024 - 02.2025
Director Development Mexico Latam
Rocketstay
03.2023 - 04.2024
Groups Sales & Operations Manager
Dreams Villamagna
08.2021 - 01.2023
Managing Director
Link DMC
03.2016 - 07.2021
Managing Director
Connect DMC
02.2014 - 02.2016
Groups Sales Manager
Melia Hotels International
05.2013 - 02.2014
Destination Manager
Gray Line Cancún & Puerto Vallarta
01.2007 - 12.2012
Groups and Conventions Manager
Fiesta Americana Grand Coral Beach Resort Cancun
01.2006 - 12.2007
Groups & Conventions Sales Director
Avalon Resorts
01.2003 - 12.2006
BBA - Business Administration And Management
Universidad Autonoma De Queretaro
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