José Antonio Genesta M.
Summary
Multitasking Commercial Director with 10 years of leading portfolio strategy and determining competitive information across multiple sectors. Experience in sales, marketing & new business development, overseeing high-performance teams.
Strong understanding of profit and loss (P&L), extensive track record leading multidisciplinary teams implementing effective strategies that drive strategic growth, including initial strategy, design & development.
Passionate professional participating in key sales meetings and defining long-term sales strategies. Offering exemplary collaboration, team oversight and decision-making skills.
Overview
27
27
years of professional experience
Work History
Sales & Marketing Director
Atradius Seguros de Crédito
03.2018 - 04.2023
- Lead a cross-functional team of 30 employees, with 3 key areas under my leadership: Sales, Marketing & Business Intelligence.
- Achieved sales of US$ 12 M.
- Managed a client portfolio of US$ 30 M.
- Increase conversion rate lead to new user by 15% year over year.
- Organized 10 trade shows, 20 conferences, 5 conventions and seminars.
National Sales Manager (Distributor Channel)
Medtronic
03.2014 - 05.2017
- Head of Sales and Partnerships
- Managed a sales team of 50 people
- Drove sales to reach US$500 M in one year
- In charge of onboarding, training, coaching and tracking KPIs of 25 new sales people
- Lead a cross-functional team focused on developing creative business strategies for new and existing products by understanding client needs and designing solutions
- Successfully structured and managed 60 contracts & price lists, ensuring timely execution.
Credit & Collections Manager
Covidien
03.2011 - 02.2014
- Led a team of 15 analysts
- Successfully reduced days sales outstanding from 130 to 47 days
- Resolved all outstanding legal cases and recovered overdue accounts US$3.5 M
- Coordinated a C&C team that exceeded its annual goal by 20% in 2013
- Analyzed and broke down AR data to achieve monthly and yearly sales goals.
Credit risk & treasury Manager
Red Bull México
02.2007 - 03.2011
- Achieved a significant reduction in Days Sales Outstanding from 50 to 9 days, maintaining this ratio in single digits for 23 consecutive months and consistently keeping DSO levels below market averages
- Coordinated an analysts team that exceeded its annual goal by 20% in 2008
- Analyzed and broke down AR data to achieve monthly and yearly cashflow goals
- Implemented initiatives to optimize Return on Invested Capital (ROIC) by strategically allocating excess cash into appropriate financial instruments.
Credit & Collections Manager
General Electric (Plastics Division)
02.2006 - 03.2007
Credit Supervisor
Ingram Micro (Technology distribution)
02.2004 - 03.2006
Credit & Collections Executive
Gillette (Personal Care)
02.2001 - 03.2004
Account Executive
Grupo Financiero Bital (Banking)
01.1996 - 03.2001
Education
Bachelor Degree in Finance - Finance
Universidad Tecnológica De México
Commerce & International Finance Postgraduate Degree - Commerce & Finance
Universidad Panamericana
Skills
- Team Leadership
- CRM Management
- Data Analysis
- Brand Management
- Cross-functional Collaboration
- Budget Management
- Sales Forecasting
- Influencer Partnerships
- Lead Generation
- Strategic Marketing
- B2B Sales
- Team Recruiting and Hiring
Languages
Spanish
Spanish
Headline
Head of Sales B2B
Timeline
Sales & Marketing Director
Atradius Seguros de Crédito
03.2018 - 04.2023
National Sales Manager (Distributor Channel)
Medtronic
03.2014 - 05.2017
Credit & Collections Manager
Covidien
03.2011 - 02.2014
Credit risk & treasury Manager
Red Bull México
02.2007 - 03.2011
Credit & Collections Manager
General Electric (Plastics Division)
02.2006 - 03.2007
Credit Supervisor
Ingram Micro (Technology distribution)
02.2004 - 03.2006
Credit & Collections Executive
Gillette (Personal Care)
02.2001 - 03.2004
Account Executive
Grupo Financiero Bital (Banking)
01.1996 - 03.2001
Bachelor Degree in Finance - Finance
Universidad Tecnológica De México
Commerce & International Finance Postgraduate Degree - Commerce & Finance
Universidad Panamericana
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