Office 365
JOSE CRUZ CASTILLO MORENO
Senior Technical Sales Engineer
Monterrey
Summary
Dynamic sales and technical professional with over 25 years of experience in the industrial automation sector, specializing in sales, technical support, and training. Demonstrated expertise in quality systems, methodologies, and technologies, supported by 8 years of hands-on experience in APQP, SPC, MSA, and more. A strong commitment to driving growth and innovation within a global organization, backed by a deep understanding of customer needs and industry trends. Prepared to contribute to a forward-thinking company that prioritizes excellence and continuous improvement.
Overview
39
39
years of professional experience
2
2
Certifications
2
2
Languages
Work History
Small Business Owner
TOTAL INDUSTRIAL SOLUTIONS SA DE CV
05.2020 - Current
- Established small family-owned company delivering technical services to local clientele, specializing in PLC and HMI programming and troubleshooting, industrial network implementations and support.
- Specialized in PLC and HMI programming, troubleshooting, and industrial network implementations
- Managed daily operations for a successful small business, ensuring efficient processes and quality services.
New business development / Projects Coordinator
AUTOMATED DATA SYSTEMS SA DE CV
06.2012 - 05.2020
- Promoted quality assurance and automation systems to existing customers across Mexico and Latin America. Developed new customer relationships through targeted sales initiatives. Conducted installations, training, and support for automotive industry clients. Streamlined customer engagement processes to enhance service delivery.
- Create specialized data collection interfaces utilizing measurement equipment such as CMMs and PLCs for Quality SPC software.
- Develop special programs in VB Net and C# to collect data from production machines at Nissan for Quality SPC
- Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
- Enhanced customer satisfaction by responding promptly to inquiries and addressing concerns professionally.
- Coordinated cross-functional teams, resulting in seamless project execution and enhanced outcomes.
Sales Manager
VALLEYMATION LLC
09.2010 - 06.2012
- Lead efforts to expand automation sales throughout North Mexico.
- Deliver application solutions to key customers, SI, and OEM
- Establish and execute integrators and OEMs program
- Conduct seminars and training sessions for sales personnel, end users, system integrators, and OEMs.
- Managed customer relations issues, facilitating rapid resolution and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
Mexico Northeast Sales Manager
OMRON SCIENTIFIC TECHNOLOGIES INC.
02.2009 - 02.2010
- Oversee daily sales operations with 5 distributors.
- Conduct field sales calls targeting new and existing customers.
- Create product seminars and training sessions for distributors and end users.
- Generated Territorial Sales Forecast Reports to monitor sales activities.
- Oversaw operations across Nuevo Leon, Coahuila, Tamaulipas, and San Luis Potosi.
- Implemented innovative incentive programs that motivated the sales team to exceed performance goals consistently.
- Conducted regular training sessions for sales team members, enhancing their product knowledge and skills.
Technical Manager
OMRON SERVICES DE MÉXICO, S. A. DE C. V.
01.2007 - 01.2009
- Oversee all Mexico and Latin America technical issues
- Supervise team of Field Application Engineers and Technical Support personnel.
- Developed comprehensive product training programs for Omron personnel, distributors, and end users. Created engaging training materials tailored to diverse audiences. Facilitated hands-on workshops to enhance product knowledge across all user levels. Evaluated training effectiveness through feedback and assessments for continuous improvement.
- Develop, execute, and assess business plans for FAE Product Specialist.
- Establish System Integrator National Program.
- Achieved 400% sales growth from 1997 to 2008
- Developed technical strategies to align with business objectives, driving growth and innovation within the organization.
- Coordinated with other departments effectively, integrating technical requirements into broader organizational goals seamlessly.
- Mentored junior staff members, fostering a supportive environment and promoting professional development.
Sales Engineer / Controls Engineer
OMRON ELECTRONICS LLC
11.1997 - 12.2007
- Transitioned from Sales Engineer to Controls Engineer, enhancing technical expertise. Developed and implemented control systems for various projects. Collaborated with cross-functional teams to ensure project success. Provided technical support and training to clients on control systems. Conducted system testing and troubleshooting to resolve issues efficiently. Created detailed documentation for engineering processes and project specifications. Analyzed client requirements to deliver tailored control solutions.
- Dedicated 5 years to this position
- Secured FAE position in 2003, specializing in PLC/HMI and Networks over three-year tenure
- Serve as sole Omron Factory Certified Trainer in Mexico.
- Increased sales revenue by consistently meeting and exceeding sales targets through effective client presentations and product demonstrations.
- Gained customer acceptance by demonstrating cost reductions and operations improvements.
- Provided technical support to customers during pre-sales consultations, addressing concerns, and offering solutions tailored to their needs.
- Developed customized proposals that demonstrated a clear understanding of client requirements and offered compelling solutions to meet their unique needs.
Sales / Technical Supervisor
EAGLE INDUSTRIAL
07.1994 - 11.1997
- Oversee Eagle Industrial El Paso branch operations for 5 years.
- Achieved 300% sales growth during this period.
- Provide assistance to sales and technical teams in Cd Juarez area
- I had 6 salesman and 2 technical Engineers.
- Demonstrated excellent problem-solving abilities by quickly identifying root causes of technical issues and implementing appropriate solutions to mitigate future occurrences.
- Played an instrumental role in the successful completion of numerous high-stakes projects, utilizing strong leadership skills to guide team members through complex challenges and deliver exceptional results.
- Enhanced team performance by providing comprehensive training programs and continuous support to technicians.
Maintenance Engineer
TRICO COMPONENTES SA DE CV
10.1990 - 07.1994
- Company Overview: This was a US company that moves from Buffalo, NY to Matamoros, make Automotive Arms and Windshields.
- I worked on many projects, production lines installation and programming Modicon PLCs.
- Paint Line installation and optimization.
- Security Systems implementation, HVAC System installation and networking.
- This was a US company that moves from Buffalo, NY to Matamoros, make Automotive Arms and Windshields.
Business Partner
COMPUTACION INTEGRAL DEL NORTE SA DE CV
01.1987 - 09.1990
- We were two partners, this company was created to sell and support hardware and software.
- I was the main programmer, I wrote software for Business Administration, like POS, Accounting, Payroll.
- And special software for Maquiladoras, Inventory Control and Production Scheduling.
Education
Computer Systems Engineer - Information Technology
UNIVERSIDAD AUTONOMA DE NUEVO LÉON
Monterrey, Nuevo León, Mexico06.1988
Preparatoria - Computer And Information Systems
UNIVERSIDAD AUTÓNOMA DE NUEVO LEÓN
Monterrey, Nuevo León, Mexico07.1983
Secundaria - Computer And Information Systems
ESCUELA SECUNDARIA "CENTAURO DEL NORTE"
Monterrey, Nuevo León07.1980
Primaria - Basic Education
ESCUELA PRIMARIA " CRISTOBAL COLON"
Monterrey, Nuevo León07.1977
Skills
Positive professional demeanor
Personal Information
- Age: 55
- Date of Birth: 1966-05-04
- Nationality: MEXICAN
Primary Skills
- A Professional 'can-do' attitude
- Excellent sales / training presentation skills
- Always ready to help others, team player.
- Self-confidence, and motivated
- Adaptive to changes
- Solid Technical Knowledge and experience
Academic And Grades
- UNIVERSIDAD AUTONOMA DE NUEVO LÉON, Computer Systems Engineer, 1983-06-01, 1988-06-01
- UNIVERSIDAD AUTÓNOMA DE NUEVO LEÓN, High School, 1980-06-01, 1983-07-01
- ESCUELA SECUNDARIA 'CENTAURO DEL NORTE', Medium-High School, 1977-06-01, 1980-07-01
- ESCUELA PRIMARIA 'CRISTOBAL COLON', Elementary, 1971-06-01, 1977-07-01
Phone
- Cell, +52 1 81 3402 3982
- Landline, +52 81 8240 8983
Birth City
Matamoros, Tamaulipas
Training
- QDA Advanced Scripting Programming, 2015-04-20, Lubeck, Germany
- Basic Industrial Safety Training Class, 2009-02-23, Fremont, CA
- Advanced Industrial Safety Training Class, 2009-04-20, Fremont, CA
- Diploma in Repair and Maintenance of Electric Equipment, Instituto Tecnologico Camarena
- Basic Programming Language Advanced, Centro de Bachillerato Tecnologico
- DOS Advanced Operating System, Sistemas y Formas Computacionales, S.A. de C.V.
- Diplomado en Computacion Administrativa Avanzada, Universidad Autonoma de Tamaulipas
- Modicon PLC Training Series 584 and 984
- GE Series One - One Plus and Jr. PLC Training
- Industrial Electronics and Robotics Certificate, NRI
- Successful Project Management Skills
- Train the Trainer (2 Levels), Omron
- Sensors and Measurement Training, Keyence
- Sensors and New Products Training, Sunx / Panasonic
- English, Harmon Hall
- Total Customer Service, Precon
- Sales the Key of Success, Precon
- Diploma, Wilson Training - Miami, FL
- Personal Development in Times of Opportunities, Monterrey, N. L.
Software
QDA
Odoo
Python
C#
Indusoft
CX-One
Sysmac Studio
KV Studio
Certification
PLC Trainer - Omron Electronics - Schaumburg IL USA
Timeline
Small Business Owner
TOTAL INDUSTRIAL SOLUTIONS SA DE CV
05.2020 - Current
QDA Trainer - QDA Solution - Lubeck Germany
01-2018
New business development / Projects Coordinator
AUTOMATED DATA SYSTEMS SA DE CV
06.2012 - 05.2020
Sales Manager
VALLEYMATION LLC
09.2010 - 06.2012
Mexico Northeast Sales Manager
OMRON SCIENTIFIC TECHNOLOGIES INC.
02.2009 - 02.2010
PLC Trainer - Omron Electronics - Schaumburg IL USA
01-2008
Technical Manager
OMRON SERVICES DE MÉXICO, S. A. DE C. V.
01.2007 - 01.2009
Sales Engineer / Controls Engineer
OMRON ELECTRONICS LLC
11.1997 - 12.2007
Sales / Technical Supervisor
EAGLE INDUSTRIAL
07.1994 - 11.1997
Maintenance Engineer
TRICO COMPONENTES SA DE CV
10.1990 - 07.1994
Business Partner
COMPUTACION INTEGRAL DEL NORTE SA DE CV
01.1987 - 09.1990
Computer Systems Engineer - Information Technology
UNIVERSIDAD AUTONOMA DE NUEVO LÉON
Preparatoria - Computer And Information Systems
UNIVERSIDAD AUTÓNOMA DE NUEVO LEÓN
Secundaria - Computer And Information Systems
ESCUELA SECUNDARIA "CENTAURO DEL NORTE"
Primaria - Basic Education
ESCUELA PRIMARIA " CRISTOBAL COLON"
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