Office Windows
JOSE LUIS GRADILLA ROJAS
BUSINESS ADMINISTRATION
Lancaster
Summary
Work in companies that allow to develop knowledge and skills as well as the challenge of joining a highly qualified team. Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
21
21
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
HONDA AUTOS SALES MANAGER
Honda Automotors Avante.
Tepic Nayarit
11.2022 - Current
- COORDINATION OF SALES ADVISORS ON FLOOR, COORDINATION OF SELF-FINANCING, TRAINING AND COACHING OF ADVISORS, COORDINATION OF EVENTS AND EXPOS, MONTHLY FORECASTS WITH FACTORY, BUDGET PLANNING, COORDINATION OF SALES ADMINISTRATIVE F&I TEAM, PERSONAL ATTENTION TO CUSTOMERS ON FLOOR AND EXTERNAL, COMMUNICATION OF MONTHLY STRATEGIES AND MARKETING SOCIAL NETWORKS, CAR DEPARTURES AND DELIVERIES, CREDIT AUTHORIZATIONS, NEGOTIATION AND EXCHANGES OF CARS WITH NATIONAL NETWORK. Managed over 50 customer calls per day. Increased sales by 10%.
SALES MANAGER HEINEKEN TECATE
Heineken
Tepic Nayarit
10.2021 - 11.2022
- ESTABLISHED COORDINATION OF SALES AND CONQUERORS OF CLIENTS , COORDINATION OF LOCAL AND FOREIGN ROUTES OF SALES CONSULTANTS, TRADITIONAL ROUTE, SPECIAL EVENTS, MODERN CHANNEL AND WHOLESALERS, KPIS FOLLOW-UPS, ASSORTMENT, ACQUISITION OF NEW CUSTOMERS, REDESIGN AND RESTRUCTURING OF LOCAL AND FOREIGN ROUTES, MONTHLY AND ANNUAL BUDGET PLANNING BY CHANNEL, PLANNING OF MONTHLY INVENTORIES BY SKU, AUDITS OF IDOCEM ROUTES, GOLD-PLATINUM CUSTOMER ACQUISITION, COORDINATION OF FURNITURE AND EQUIPMENT REFRIGERATION. Managed over 1500 customers and increased sales by 10%.
SALES AND OPERATIONS COORDINATOR CODISA DE OCCIDENTE SA DE CV
COMPRO
Tepic Nayarit
12.2017 - 10.2021
- PERFORMED PROJECT DEVELOPMENT AND IMPLEMENTATION OF DYNAMIC DELIVERY ROUTING, ESTABLISHED COORDINATION OF SALES OF LOCAL AND FOREIGN ROUTES, DELIVERY ROUTES FINAL DESTINATION IN NAYARIT-VALLARTA, KPIS, IMPLEMENTATION OF NEW MOBILE SALES SYSTEMS, IMPLEMENTATION OF GPS ROUTES, REDESIGN OF LOCAL AND FOREIGN ROUTES IN NAYARIT, OPENING AND DESIGN OF ROUTES IN NAYARIT AREA, PUERTO VALLARTA AND AGUASCALIENTES, IMPLEMENTATION OF SAP B1, ATTENTION TO WHOLESALE AND PREFERRED CUSTOMERS, PROSPECTING AND FOLLOW-UP OF NEW CUSTOMERS, DESIGN OF PRICES AND SALES STRATEGIES AND MARKETING IMPLEMENTATION, MARKET SUPERVISION OF LOCAL AND FOREIGN ROUTES, SALES TRAINING LEADER
- STAFF DEVELOPMENT AND TRAINING.
CONQUEROR OF HEINEKEN TECATE ZONE
Heineken
TEPIC NAYARIT
01.2017 - 12.2017
- Established Sales, negotiation, conquering competitor customers, after-sales follow-up, unproductive customer follow-up, peps, refrigeration MARKET AND REFRIGERATION
- South Central Nayarit Zone, VALLARTA.
- Developed strong relationships with clients, fostering loyalty and repeat business through exceptional service
- Evaluated participant progress regularly, adjusting lesson plans as necessary to maximize individual growth and achievement
Sales Manager
Jardines de San Juan-Grupo Álica
TEPIC NAYARIT
11.2014 - 01.2017
- FORECASTING SERVICES, SALES OF CRPYPT AND FUNERAL SERVICES, GEO-LOCATED CHANGES, VISITS TO PRIVATE AND STATE COMPANIES, DEVELOPMENT AND IMPLEMENTATION OF SALES AND MARKETING PLANS OR STRATEGIES, SOCIAL NETWORKS AND RADIO, COMPLIANCE WITH ISO 9001-2008 STANDARD AND PROCEDURES, KPI MANAGEMENT, BALANCE SCORE CARD BM MANAGEMENT, COORDINATION OF GUARDS AT POINTS OF SALE, MONTHLY SALES PLANS, MUNICIPAL PROCEDURES, PAYMENTS FOR SPACES IN PUBLIC AND PRIVATE SQUARES, MONTHLY SALES OBJECTIVES PER SALES TEAM, PROFITABILITY OF ROUTES, PRODUCTIVITY OF ADVISORS, PLANNING OF DISCOUNTS AND/OR SPECIAL PROMOTIONS, MARKET RESEARCH, MYSTERY SHOPPER, PRESENTATION OF MONTHLY RESULTS, PERFORMANCE EVALUATION OF STAFF AND MONTHLY SALES TEAM, TRAINING, COACHING AND STAFF DEVELOPMENT, PREPARATION OF ANNUAL BUDGET, PREPARATION OF FAIRS, CAMPAIGNS AND SPECIAL EVENTS IN HALLS, GARDENS AND AUDIENCES.
Head of Sales, Operations and Area Administrative Services
GEPP-PEPSICO
TEPIC NAYARIT
07.2013 - 11.2014
- REVIEW AND FOLLOW-UP AND PROMOTION OF SALES AND DELIVERIES, IMPLEMENTATION AND DEVELOPMENT OF MARKETING STRATEGIES, GOALS, SOFT DRINK AND WATER COVERAGE, DEMAND CALCULATION, GENERAL WAREHOUSE FORECAST OF CEDIS, CONTROL OF PORTFOLIO, INVENTORIES AND SUPPLIES, COORDINATE ADMINISTRATIVE PROCESSES, MANAGEMENT OF KPIS, PROMOTION OF NEW BRANDS, CUSTOMER SERVICE, MUNICIPAL AND STATE PROCEDURES, CONTROL OF EXCLUSIVES, CHECKS AND CONTRACTS
- PERFORMED COORDINATION OF DELIVERY ROUTES COORDINATOR OF CAPTURE SQUADRON 8 ELEMENTS IN AREA, COORDINATOR OF PROMORACKS AND DOOR PLUS 8 CEDIS, PRICES, PROMOS AND MARKETING ADMINISTRATIVE COORDINATOR OF EXCLUSIVE CONTRACTS AND STATISTICS IN ZONE 16 CEDIS, COORDINATOR OF FAÇADE PAINTERS 3 ELEMENTS AND 16 CEDIS, COORDINATOR OF SUPPLIERS FOR WORK IN MARKET 16 CEDIS COMMITTEE ON AREAS FOR IMPROVEMENT OF CEDIS IN NAYARIT, JALISCO AND COLIMA MEXICO.
- SPECIAL EVENTS COORDINATOR IN AREA.
- Mentored junior sales staff, fostering professional growth and contributing to overall team success
- Analyzed market trends to identify new opportunities for business expansion and growth
- Collaborated with product development teams for continuous improvement of offerings based on customer feedback and evolving market needs
- Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures for profitability maximization
- Developed strong client relationships for improved customer satisfaction and repeat business
- Conducted regular territory analyses to ensure optimal resource allocation and maximum coverage of target markets
- Expanded market share with targeted sales initiatives and strategic partnerships
- Negotiated contracts with major clients, securing long-term partnerships that generated significant revenue streams
- Resolved customer issues quickly to close deals and boost client satisfaction
SALES MANAGER OF NAYARIT SUB-AGENCIES
AB INVEB MODEL GROUP
TEPIC NAYARIT
05.2008 - 07.2013
- REVIEW MONITORING AND PROMOTION OF SALE OF NATIONAL AND INTERNATIONAL BEER AND NESTLÉ WATER, FORECASTS, CALCULATION OF EXCESS, COVERAGE, GOALS, OBJECTIVES, MANAGEMENT OF STRATEGIES AND MARKETING FOR BEER AND WATER NESTLÉ DEVELOPMENT, KPIS,s
- CONQUEST OF CUSTOMER HUNTER, PAYROLL, EXCLUSIVE PROMOTIONS, CONTROL OF ACCOUNTS RECEIVABLE (PORTFOLIO), MAC, WAREHOUSE OPERATIONS, CONTROL OF SUPPLIES AND INVENTORIES, EFFECTIVENESS OF MAC INDICATORS, PRE-SALE MANAGEMENT, SELF-SALES AND DELIVERY, IN NATIONAL AND INTERNATIONAL BEERS
- ROAD NET DELIVERY MODEL (DYNAMIC ROUTING) LEADER IN TRAINING AND IMPLEMENTATION OF SALES PROGRAMS SALES LEADER Nestlé (BOTTLED WATER) NATURAL AND FLAVORS IN UEN DE NAYARIT (2010- 2012) NATIONAL AND INTERNATIONAL BEER SALES LEADER
- LEADER RESPONSIBLE FOR REVENUE MANAGEMENT (2010-2012) AT NAYARIT AGENCY LEVEL, LIDER MAC (2009-2012) (3 National Gold Crowns) LEADER RESPONSIBLE FOR MODELO AMIGO (ATTENTION AND COMPLAINTS 01 800 AT SUB-AGENCY LEVEL (2010-2012) LEADER OF PORTFOLIO CREDIT COMMITTEE, COORDINATOR BALANCE SCORD (KPIs) NESTLÉ WATER CARD
- LEADER IN INSTALLATION OF HAND HELD FOR SAC-MAC SUPERVISORS
- SALES REPRESENTATIVE IN ROAD AND SERVICES COMMITTEE IN UNITS
- LEADER OF INTERNAL CONTROL IN AGENCIES.
- Sales Coordinator of cedis: Acaponeta, Ruiz, San Blas, Peñita de Jaltemba, Ixtlán del Rio, Amatlán de Cañas.
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs
- Implemented CRM systems for better tracking of leads, improving follow-up processes and communication within team
- Led a successful sales team by providing motivational coaching and performance-based incentives
- Facilitated cross-functional communication between sales, marketing, and product development teams to ensure cohesive efforts towards shared goals
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories
- Streamlined sales processes for improved efficiency, resulting in higher conversion rates
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success
- Built long-lasting client relationships through excellent customer service and consistent followups
- Increased sales revenue by developing and implementing effective sales strategies
- Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth
- Optimized territory management plans by analyzing data on customer demographics, preferences, and buying patterns
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates
- Attended industry shows, conventions, and other meetings with primary mission of expanding market opportunities
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience
- Managed accounts to retain existing relationships and grow share of business
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth
SELF-SERVICE STORE DEPUTY MANAGER
CASA LEY S.A DE C.V.
TEPIC NAYARIT
10.2007 - 05.2008
- PERFORMED CHAIN OF SELF-SERVICE STORES, SALE OF PERISHABLE ITEMS, GROCERIES, LINE AND APPLIANCES, MUSIC RECORDS AND DVDS MOVIES, KITCHEN AND SODA FOUNTAIN FURNITURE, MENS, LADIES' CLOTHING, BOYS, GIRLS, HOME LINE, HUMAN RESOURCES, PERSONNEL MANAGEMENT, MANAGEMENT-MANAGEMENT, ORDERS, SIGNAGE OF ITEMS, OFFERS, LOSSES AND RETURNS (DOCUMENTATION, VALIDATION AND CLASSIFICATION), OPEN ORDERS, SUPPLIES, SHORTAGES, INVENTORY CONTROL, EXTERNAL INVENTORIES AND PERIODIC (WAIS, REGIS), CHECK OF 100 DAILY PRODUCTS, CHECKLIST OR SUPERVISION LIST OF TASKS, WORKLOADS, LIFE CYCLES, BALANCES, AREAS OF OPPORTUNITIES, PRICE CHANGES, SPACEMAN, MANAGEMENT OF GRAPHIC GUIDES AND PLANOGRAMS LINE UP, PRODUCT ROTATION, RECEIPT AREA, WAREHOUSE, MARKING, BOXES AND GENERAL BOX, PRIVILEGE CARD.
GENERAL CONSTRUCTION MANAGEMENT
CONSTRUCTORA ICA EL CAJÓN S.A. DE C.V.
TEPIC NAYARIT
05.2003 - 10.2007
- ADMINISTRATIVE COORDINATOR: GROUP LEADER CATEGORY
- COORDINATOR OF FREIGHT AND HAULAGE AREA AND GENERAL CONSTRUCTION MANAGEMENT: 20 CHECKERS OF PETRO AND AGGREGATE MATERIALS FREIGHT AND HAULAGE DEPARTMENT IN TWO SHIFTS IN CHARGE OF CARRYING OUT, SUPERVISING AND CONTROLLING PERSONNEL OF DIFFERENT FRONTS OF EL CAJÓN HYDRAULIC PROJECT THAT WAS IN CHARGE OF IN THIS MANAGEMENT, SUPERVISION OF COST OF GENERAL WAREHOUSE OF WORK, DIRECT CONTRACTING WITH HUMAN RESOURCES ACCORDING TO PROFILE AND KNOWLEDGE
- PERSONNEL MANAGEMENT, PAYROLL INITIATIONS, REGISTRATIONS AND CANCELLATIONS OF IMSS (Social Security in Mexico), INFONAVIT( Housing)
- SUPERVISION (OF DIFFERENT FRONTS OF GENERATION WORKS OR POWER HOUSE) OF PROGRESS OF WORK IN TUNNELS, ANCHORS, DRAINAGES, CHAINS AND ELEVATION, AND LOCATION OF SAME WITH SUPPORT OF SURVEYING TEAM. ALSO DIFFERENT THICKNESSES OF LAUNCHED CONCRETE AND ITS SUBSEQUENT QUANTIFICATION FOR COLLECTION OF SAME.
- ON POWERHOUSE FRONTS, GAL OSCILLATION, VENTING, INTAKE WORK AND SUBSTATION. CONTROL OF COST OF WAREHOUSE, COST OF PIPES, FREIGHT AND HAULAGE, CONTROL, SUPERVISION AND PLACE OF DELIVERY OF EXPLOSIVES AND THEIR INITIATION DEVICES WITH DYNO-NOBEL COMPANY, CONTROL AND COST OF MACHINERY, COORDINATION AND CONTROL OF COST OF FOOD, COST AND CONTROL OF COORDINATION OF TRANSPORTATION OF PERSONNEL FROM TEPIC TO TEPIC-STA MARIA DEL ORO-OBRA WORK, WORK-CAMP "LAS YEGUAS".
Education
BBA - Business Administration
University Autonomous of Nayarit
Tepic, Nayarit, Mexico 08.1997 - 09.2001
Skills
Sales team training
Vendor Management
Sales Planning
Profitability Optimization
Territory sales management
KPI Tracking
Solution selling
Sales team training
Market Research
Areas Of Interest
- Sales
- Administration
- Customer Service
- Operations
- Service
- Personnel Management
- Logistics
- Coordination & Production
- Finance & Costs
Schooling
UNIVERSIDAD AUTÓNOMA DE NAYARIT, TEPIC, NAYARIT, 1997-2002, BACHELOR OF BUSINESS ADMINISTRATION, COMPANIES AND BUSINESS QUALITY, IN PROCESS
Programs Handled
- HONDA SAP
- SAP
- SAB B1
- SAC
- MAC
- Word
- Power point
- Excel
- Outlook
- Internet
- Explorer
- Lotus notes
- Architectural (Auto CAD 2007)
- Test 1.3 (psychometric evaluation and application)
- Opus (unit prices)
- IDSE (IMSS)
- SIPRUS INCIDENTS (registrations, cancellations, changes of categories, payrolls, etc.)
- A.F.I SIRCA
- XP
- VISTAOFFICE
- Bm gestión gvg
- Dutesanet
- Intelisis
- SapB1
Other Courses
- CDK GLOBAL CERTIFIC SALES TRAINING 3.0 HERMOSILLO 2023
- NEW CASH HEINEKEN 2022 TEPIC EVENTS
- ON SALES BOARDING: HEINEKEN 2021 GUADALAJARA
- SALES AND OPERATIONS PLANNING EL MOLINO 2020 NAYARIT
- EL MOLINO NAYARIT STRATEGIC SALES CERTIFICATION 2019
- EXECUTIVE PLANNING AND OPERATIONS EL MOLINO NAYARIT 2019
- HEINEKEN NAYARIT SALES STRATEGY COURSE 2018 NAYARIT
- HEINEKEN NAYARIT 2018 ROUTE MANAGEMENT AND OPERATIONS WORKSHOP NAYARIT
- HEINEKEN SALES SCHOOL HEINEKEN NAYARIT 2018 NAYARIT
- MANAGEMENT AND OPERATION OF ROUTES HEINEKEN NAYARIT 2018 NAYARIT
- DIPLOMA IN SALES MANAGEMENT MODEL UNIVERSIDAD IBEROAMERICANA 2012 MEXICO CITY
- ROUTE OPERATIONS AT CEDIS MODEL DEVELOPMENT CENTER 2012
- WORKSHOP ON STRATEGIC COMMERCIAL MANAGEMENT OF A UEN HOTEL SAN PANCHO 2012 BADEBA NAYARIT
- DIPLOMA IN SALES COACHING SAC CORPORATIVO DIBLO 2012 MEXICO DF
- DIPLOMA IN SALES MANAGEMENT, UNIVERSIDAD IBEROAMERICANA, 2010, MEXICO CITY
- WORKSHOP MAC MODEL MODEL DEVELOPMENT CENTER MAY-JULY 2008 MZT GDL TEPIC
- TRAINING SOWER LAW HOUSE LAW SA DE CV OCTOBER-DECEMBER 2008
- HOW TO INCREASE SALES FAMSA TRAINING DEPARTMENT GUADALAJARA JAL 2007 AND CENTRAL UNIT DEVELOPMENT (APRIL)
- THE CUSTOMER SERVICE PROCESS FAMSA TRAINING DEPARTMENT GUADALAJARA JAL 2007 AND CENTRAL UNIT DEVELOPMENT (APRIL)
- CUSTOMER BASED SERVICE AND FAMSA TRAINING DEPARTMENT GUADALAJARA JAL 2007 QUALITY AND DEVELOPMENT CENTRAL UNIT (APRIL)
- MANAGEMENT OF RESISTANCES IN SALES FAMSA DEPT. TRAINING AND GUADALAJARA JAL. 2007 AND INCREASE THEM. HUMAN DEVELOPMENT (APRIL)
- STA MARIA DEL ORO MANAGEMENT OFFICE INFORMATION SYSTEM COURSE 2005 INTERNAL OF THE GPO 'ICA' GENERAL CONSTRUCTION
- CONCRETE SAFETY COURSE STA MARIA DEL ORO TRAINING CENTER 2004 AND HYGIENE. 'THE DRAWER'
- STA MARIA DEL ORO TRAINING CENTER REFRESHER COURSE 2003 OFFICE AND AUTOCAD PROGRAMS 'EL CAJON'
- DIPLOMA IN PROFESSIONAL STUDIES, TEPIC, NAYARIT, 2002 SUMMER 2002 NAYARIT
- COMPUTER SCIENCE COURSE, TEPIC, NAYARIT, 2002 AUTONOMOUS ADMINISTRATION NAYARIT
- NATIONAL CONGRESS OF TEPIC, NAYARIT 2001 OF TAXES, AND AUTONOMOUS NAYARIT ADMINISTRATION
- TRUBUTARIA CONGRESS 2000 TEPIC UNIVERSITY, NAYARIT 2000 THE NEW ERA OF THE AUTONOMY OF ADMINISTRATION OF THE NAYARIT. PRIVATE COMPANIES AND PARASTATALS
- DIPLOMA TEPIC, NAYARIT, 1999 AUTONOMOUS PERSONNEL MANAGEMENT AND THE COMPANIES OF NAYARIT. PRIVATE SECTOR
- GRADUATE DE ADMINISTRACION F.E.C.A TEPIC, NAYARIT 1998 OF COMPANIES.
Personal Information
- Place of Birth: TEPIC, NAYARIT
- Date of Birth: 05/27/76
Accomplishments
- Created a company-wide, comprehensive training program for all sales team members.
Software
SAP
LOTUS NOTES
SAP B1
Certification
CSP - Certified Sales Professional
Timeline
HONDA AUTOS SALES MANAGER
Honda Automotors Avante.
11.2022 - Current
SALES MANAGER HEINEKEN TECATE
Heineken
10.2021 - 11.2022
SALES AND OPERATIONS COORDINATOR CODISA DE OCCIDENTE SA DE CV
COMPRO
12.2017 - 10.2021
CONQUEROR OF HEINEKEN TECATE ZONE
Heineken
01.2017 - 12.2017
Sales Manager
Jardines de San Juan-Grupo Álica
11.2014 - 01.2017
Head of Sales, Operations and Area Administrative Services
GEPP-PEPSICO
07.2013 - 11.2014
Certified IBEROAMERICAN UNIVERSITY CERVECERIA GRUPO MODELO
05-2012
CSP - Certified Sales Professional
07-2010
SALES MANAGER OF NAYARIT SUB-AGENCIES
AB INVEB MODEL GROUP
05.2008 - 07.2013
SELF-SERVICE STORE DEPUTY MANAGER
CASA LEY S.A DE C.V.
10.2007 - 05.2008
GENERAL CONSTRUCTION MANAGEMENT
CONSTRUCTORA ICA EL CAJÓN S.A. DE C.V.
05.2003 - 10.2007
BBA - Business Administration
University Autonomous of Nayarit
08.1997 - 09.2001