MS Office
José Luis Mejía Razo
Director Of Content Distribution & FP&A
Summary
Experienced professional in the entertainment industry with 11+ years of proven success in content acquisition and distribution. Proficient in financial planning, market launches, and customer-oriented strategies. Recognized for meticulous attention to detail, aesthetics, and expertise in forecasting, budgeting, data analysis, and market analysis. Passionate about driving innovation and leveraging technology in the cinema and entertainment industry, while staying attuned to its converging points.
Overview
11
11
years of professional experience
3
3
Languages
Work History
Founder Director
Mantícora
01.2019 - Current
- I lead the operations of the company, designing processes, business models, and financial planning for content acquisition and releases.
- Prepare and execute the budgets of the released films in Theatrical, VOD, and TV windows.
- Lead the acquisition negotiations for content to be distributed in physical and digital outlets in the LATAM region based on the company's financial and curatorial goals.
- Design and execute the marketing campaigns for the films that are released accruing 497,767 admissions up to date.
- Develop strong partnerships with clients such as theater chains, sales agents, film festivals, and OTTs.
- Manage the international sales of a 100+ titles catalog from various genres.
- Develop and execute the annual licensing budget for Mórbido TV, a Pay TV channel with a footprint in LATAM. On average, I successfully negotiate the licensing of 250 films per year from major studios, including Sony, MGM, Nikkatsu, and IFC Shudder.
- Since 2022, I Lead the Programming team of Mórbido Film Fest delivering a programming of 50-60 feature films and +100 short films annually.
Commercial Director
Fantastic Pavilion
01.2023 - Current
- Led the commercial efforts in the launching of the business hub at the Marché du Film during the 2023 Cannes Film Festival, designed to support key players in the fantastic and genre film niche and strengthen their positioning in the international market.
- Developed strong relationships with key clients including sales agencies, distributors, film commissions, and independent producers.
- Developed pricing strategies that balanced profit margins with competitive positioning, driving sustainable growth.
- Collaborated on the development of products and services by aligning market needs with effective solutions, such as company positioning, showcasing films at the Marché, and supporting projects in development.
- Achieved a 72.5% increase in sales from its first edition in 2023 to its second in 2024.
Managing Director
ND Mantarraya
01.2016 - 12.2018
- Streamlined the distribution chain from acquisition to the exploitation of all licensed rights.
- Led the release of 30 independent films reaching 605,507 admissions.
- Implemented robust financial controls and reporting systems, ensuring accurate forecasting and budget management for each release.
- Optimize the VOD sales of the catalog, achieving a 53% annual average increase from 2016 to 2018.
- Strengthened client relationships such as theater chains, sales agents, and film festivals with regular communication, timely project delivery, and high-quality services.
- Develop the program "Casa Wabi - Mantarraya Award" which consists in an artistic residence at Casa Wabi awarded at the Locarno Film Festival and the Venice Film Festival. The task required to lead the negotiations between the festivals and Casa Wabi.
Film Programming Analyst
Cinépolis
07.2013 - 11.2015
- Responsible for elaborating the weekly programming of releases and trailers for 80 theaters and 676 screens in the Southeast region of Mexico, the decision-making was based on profitability and attendance indicators that required a constant numerical and qualitative analysis.
- Contributed to achieving 61.91% in the national market and 164,618,285 annual average admissions by developing programming strategies oriented to increase proficiency in programming and increase attendance to our theaters.
Education
MBA -
TEC De Monterrey
CDMX 05.2001 -
Diploma - Data Science Decision-making & Predictive Analysis
TEC De Monterrey
CDMX 05.2001 -
Bachelor of Arts - Economics
TEC De Monterrey
CDMX 05.2001 -
Skills
Business orientation and acumen
Problem-solving
Negotiation skills
Leadership and Teamwork
Adaptability
Project Management
Data visualization and analytics
Software
Comscore IBOE
Tableau
Timeline
Commercial Director
Fantastic Pavilion
01.2023 - Current
Founder Director
Mantícora
01.2019 - Current
Managing Director
ND Mantarraya
01.2016 - 12.2018
Film Programming Analyst
Cinépolis
07.2013 - 11.2015
MBA -
TEC De Monterrey
05.2001 -
Diploma - Data Science Decision-making & Predictive Analysis
TEC De Monterrey
05.2001 -
Bachelor of Arts - Economics
TEC De Monterrey
05.2001 -