José Ricardo Guerra Ramírez
Industrial Engineer
Mexico City
Summary
Senior Product Development professional with 8+ years of experience in banking and insurance. Expert in product strategy, digital transformation, and process optimization, with a proven track record of leading cross-functional teams and delivering measurable results in highly regulated environments. Recognized for strategic vision, empathetic leadership, and data-driven decision-making, driving initiatives that generated multi-million-dollar savings and sustainable portfolio growth.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Product Manager
HSBC Insurance
05.2022 - Current
- Lead product strategy and management for Retiro Protegido (life insurance + investment), driving profitability and long-term growth in the Mexican market.
- Designed and executed commercial strategies in coordination with sales, distribution, and customer experience teams, achieving double-digit cost reductions and measurable improvement in customer satisfaction.
- Implemented repricing and margin optimization initiatives, securing sustained profitability and competitiveness.
- Developed and rolled out sales and post-sales process improvements, optimizing resource allocation and enhancing operational efficiency.
- Built and managed executive KPI dashboards to monitor product performance, enabling real-time, data-driven decision-making at senior level.
Project Manager & Process Consultant
HSBC MEXICO
05.2018 - 05.2022
- Directed test strategy and UAT for the launch of Unit Linked and Endowment products, ensuring regulatory compliance and flawless go-to-market execution.
- Led migration of 3 critical systems to AWS, securing CNBV approval and guaranteeing operational continuity under local regulations.
- Spearheaded the KYC Simplification Program with 10 initiatives, applying Lean Six Sigma and RPA, achieving USD 2M in savings (2018) and USD 1M in savings (H1 2019).
- Coordinated cross-functional teams across IT, Risk, and Business, delivering complex transformation programs on time and within budget.
LATAM CMB Enterprise PMO
HSBC MEXICO
04.2017 - 05.2018
- Oversaw regional portfolio governance for Commercial Banking across LATAM, ensuring alignment of more than 20 initiatives with HSBC’s global Business Transformation Framework.
- Managed financial, risk, and milestone reporting for regional projects, providing insights that informed executive decision-making at senior levels.
- Drove the adoption of Agile methodologies across IT and transformation projects, improving delivery speed and quality.
- Developed and presented executive dashboards and KPI reports for senior management, enabling transparent tracking of performance and risks.
- Supported the planning and execution of the Annual Operating Plan (AOP) for CMB Transformation and Technology in LATAM, ensuring resource allocation and budget alignment.
HSBC Graduates Program Role: Project Manager
HSBC MEXICO
09.2016 - 04.2017
- Supported CMB Transformation by implementing Core Docs, a global onboarding tool for commercial banking clients, ensuring successful adoption across the Mexican market.
- Applied Lean Six Sigma to redesign and streamline processes, eliminating non-value-added activities and driving efficiency improvements.
- Delivered USD 153K in savings through automation and optimization in Transaction Monitoring projects.
Education
Industrial Engineering -
TecNM University
01.2016
Accomplishments
- Product Management: Product lifecycle, strategic roadmaps, KPI/OKR definition.
- Leadership & Strategy: Cross-functional team leadership, senior stakeholder management, organizational transformation.
- Project & Process Management: Agile (Scrum, Kanban), PMP, Lean Six Sigma, RPA automation, digital transformation.
- Technology & Data: DevOps, Scrum, financial analysis, executive dashboards for decision-making, data-driven insights.
- Tools & Technologies: Jira, Confluence, Microsoft Office Suite (including Vision and Project).
- Languages: Spanish (native), English (advanced, fluent).
Certification
- Lean Six Sigma Green Belt – HSBC Mexico, 2018
- English as a Second Language Program – West Virginia State University, 2016
Languages
Spanish
English
Timeline
Product Manager
HSBC Insurance
05.2022 - Current
Project Manager & Process Consultant
HSBC MEXICO
05.2018 - 05.2022
LATAM CMB Enterprise PMO
HSBC MEXICO
04.2017 - 05.2018
HSBC Graduates Program Role: Project Manager
HSBC MEXICO
09.2016 - 04.2017
Industrial Engineering -
TecNM University
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