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JUAN PABLO GONZALEZ MARTINEZ
Agricultural Engineer
San Miguel de Allende
Summary
Experienced agricultural engineer with expertise in agronomy sales, marketing, and production. Proven track record of driving sales and consistently meeting targets in the agricultural sector. Recognized for exceptional negotiating skills and a talent for creatively solving problems. Thrives in fast-paced and adaptable work environments, demonstrating flexibility and resilience. Promotes successful collaboration and teamwork to achieve desired results. Extensive experience in managing and optimizing agricultural production processes to enhance yield and quality. Led and executed critical agricultural projects, achieving significant milestones and driving growth. Successfully coordinated and led international teams, fostering cross-cultural collaboration and achieving global objectives.
Overview
21
21
years of professional experience
2005
2005
years of post-secondary education
2
2
Languages
Work History
Crop Specialist /Account Manager
Rijk Zwaan
05.2016 - Current
- Developed and executed the company's strategy for the lettuce seed market in Mexico, driving significant market growth.
- Prepares and analyses information to understand changing market dynamics (forecasting, product, marketing input).
- Led and coordinated with international colleagues to drive strategic initiatives and achieve company goals.
- Responsible for key accounts that represent 60% of the lettuce seed market in México.
- Responsible for our key accounts increase their consumption of our varieties in crops like, broccoli, spinach,carrots and blanched celery.
- Leader to design the strategy to get 34% to the market share of blanched celery in México.
- Assessed client needs and ensured the company remained their primary seed supplier through exceptional service and support.
Product Manager
Taylor Farms Mexico
07.2015 - 05.2016
- Ensured the continuous and efficient supply of raw materials to the salad production facility.
- Ensured that the sourcing plan for the salad factory was optimized and that the highest quality of green leaf, romaine lettuce, and sugar snap pea was delivered at the best price
- Led and managed the harvest team, ensuring efficient and high-quality product.
- Coordinated project planning and execution with team members and team leads. For introduce new programs for the company.
- Coordinated design meetings and decisions with internal departments and teams.
- Prioritized roadmap in order to achieve product goals and metrics.
- Developed comprehensive product roadmaps, setting clear vision and direction for development team.
Sales Development Representative
Rijk Zwaan
07.2007 - 07.2015
- Responsible for sales of the company’s cool crops varieties
- Designed the introduction and commercialization of each product
- Instrumental in the growth of the company’s market share of various crops (broccoli, spinach, lettuce, celery, carots)
- Achieved a 60% growth in cool crops in the region, secured a 35% market share for iceberg lettuce in Mexico, and attained a 70% market share for spinach in Mexico.
- Successfully introduced broccoli to the market, achieving a 2% market share.
- Represented the company at industry events and conferences
- Established relationships with prospects and customers to promote product understanding and drive sales growth.
- Built and managed accurate sales pipeline to maintain high volume of activity.
- Achieved and exceeded monthly and annual sales targets.
- Developed successful strategies for identifying and converting prospective clients to long-term customers.
Sales Development Representative
Agroquimicos Versa
08.2006 - 08.2007
- Met sales goals by building demand for the company’s products with key clients
- Regions included Northern part of Mexico, Laguna Area, Chihuahua and Tamaulipas
- Enhanced client engagement by developing targeted marketing strategies for various campaigns.
- Collaborated closely with program staff to identify funding opportunities that aligned with organizational priorities and objectives.
- Improved team communication by implementing regular check-ins with colleagues to discuss project updates, successes, challenges, and next steps.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
Sales Development Representative
Biotropic
09.2004 - 08.2006
- Responsible for introducing to Mexico a line of products based on entomopathogenic fungi for the biological control of pests and diseases in different crops and production techniques (open field, greenhouse, macro tunnel)
- Increased sales leads by implementing targeted outreach strategies and personalized followups.
- Established relationships with prospects and customers to promote product understanding and drive sales growth.
Education
Bachelor of Science - Agronomy
Universidad de Guanajuato
IrapuatoMaster of Business Administration - undefined
Universidad de Guanajuato
GuanajuatoSkills
Strategic Creative Thinking
Effective Time Management
Strategic Decision-Making
Crop Management Proficiency
Effective Multitasking
Clear Communication Skills
Team Development
Critical Analysis
Agribusiness management
Market trend awareness
Problem-solving
Software
Interests
Evironment
Read
- Enthusiastic reader of diverse perspectives on human behavior and thought processes.
- Fascinated by literary explorations of achieving a better life and responding to various life situations.
- Committed to understanding different cultural, philosophical, and psychological viewpoints through reading.
- Enjoys engaging in discussions about the human condition and societal reactions to various circumstances.
Timeline
Crop Specialist /Account Manager
Rijk Zwaan
05.2016 - Current
Product Manager
Taylor Farms Mexico
07.2015 - 05.2016
Sales Development Representative
Rijk Zwaan
07.2007 - 07.2015
Sales Development Representative
Agroquimicos Versa
08.2006 - 08.2007
Sales Development Representative
Biotropic
09.2004 - 08.2006
Master of Business Administration - undefined
Universidad de Guanajuato
Bachelor of Science - Agronomy
Universidad de Guanajuato
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