Summary
Overview
Work History
Education
Skills
Personal Information
General Sports
Timeline
Generic

JUAN PABLO HERRERA TRUJILLO

Customer Experience and Operations Experts
CDMX

Summary

Accomplished executive with 15+ years of experience driving customer experience and operational success in technology and fintech sectors. Skilled at crafting scalable solutions and strategic processes to enhance client engagement, loyalty, and revenue growth. Proven ability to reduce operational costs, streamline implementation timelines, and lead high-performance teams. Recognized for impactful decision-making, cross-functional collaboration, and designing integrated customer journeys that elevate service standards across digital and physical platforms.

Overview

16
16
years of professional experience
9
9
years of post-secondary education
2
2
Languages

Work History

VP Top Account Implementation

Kushki México
Mexico City
07.2024 - Current
  • Industry: Fintech

Oversaw the transformation of high-potential prospects into key active accounts, prioritizing customer loyalty, journey alignment, and seamless scalability of solutions

Key Achievements

  • Client Success: Spearheaded the deployment of the company's largest account with 13,000+ devices distributed nationwide, reinforcing Kushki's footprint across Mexico
  • Omnichannel Process Innovation: Developed an integrated process for Card-Present and Card-Not-Present transactions, reducing friction and creating a unified client communication line
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Revenue Growth: Played a critical role in accelerating customer RunUp phases, contributing directly to revenue targets

VP Operations

Kushki México
Mexico City
07.2023 - 07.2024
  • Industry: Fintech

Implemented robust processes to foster customer relationships, aiming to solidify Kushki's market position and ensure efficient, reliable service delivery across the operations funnel

Key Achievements

  • Speed & Efficiency: Trimmed solution implementation times by over 65%, significantly boosting client activation and satisfaction rates
  • Cost Optimization: Consolidated operational structure improvements led to a 45% reduction in operating costs within six months
  • Device Deployment: Enhanced delivery and activation efficiency for card-present solutions, achieving an 89% improvement in time-to-market
  • Fostered strong communication channels between departments to facilitate information sharing and promote collaborative problemsolving.
  • Spearheaded product development initiatives, resulting in innovative solutions that met market demands.

VP Merchant Services

Kushki Colombia
Bogotá Colombia
01.2021 - 06.2023
  • Industry: Fintech

Led the merchant services division to improve client financial processes, from reconciliation and liquidation to incident-free service continuity

Key Achievements

  • Operational Excellence: Unified critical processes, cutting production start-up times by over 50% and improving financial forecasts
  • Service Levels: Exceeded performance goals with a 93%+ service level consistently, driving long-term client satisfaction
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Revenue Impact: Enhanced cash flow by accelerating customer onboarding and lifecycle processes

VP Customer Service

Kushki Colombia
Bogotá Colombia
01.2020 - 12.2020
  • Industry: Fintech

Focused on customer satisfaction through refined experience processes, ensuring service consistency across multiple channels and geographies

Key Achievement

  • Strategic Service Design: Led the design and rollout of a customer service strategy for operations across seven countries, enhancing regional cohesion
  • Process Streamlining: Reduced integration times by 15%, bolstering customer satisfaction in a competitive market
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Collaborated with senior management to develop strategic initiatives and long term goals.

Customer Support Manager

Kushki Colombia
Bogotá Colombia
08.2019 - 12.2019
  • Industry: Fintech

Oversaw customer support enhancements, including integration speed and customer communication tools, to elevate the service experience

Key Achievements

  • Model Overhaul: Restructured customer support to include multiple communication channels, enhancing customer engagement and satisfaction more than 70%
  • Data-Driven Service: Implemented Salesforce and Zendesk tools to improve data accuracy and streamline the support process making kushki the success case for LATAM in the industry.
  • Handled escalated customer complaints professionally, resolving conflicts promptly and maintaining relationships with clients.
  • Elevated customer satisfaction and loyalty by taking ownership of customer issues and following through to resolution.

COO

BIDDA S.A.S.
Bogota Colombia
09.2017 - 08.2019
  • Industry: Technology

Developed the customer journey model to ensure a world class experience, drove strategic shifts, and led a business model transition to a service-based approach

Key Achievements

  • Restructure the customer service model for the technical support department, moving from a service agreement compliance level of 75% to 95% on average per month
  • Become part of the board of directors in charge of developing the new business model, achieving the successful migration from a hardware sales company to a service rental company, which allowed us to go from an EBITDA of 9% to 18% per year
  • Mentored employees at all levels within the organization to support their professional development goals.
  • Collaborated with cross-functional departments to optimize workflow and enhance communication channels.
  • Create and design the customer service experience business model as a product line for the company, currently this line represents 25% of the annual turnover

Business Development Manager (BDM)

BIDDA S.A.S.
Bogota Colombia
09.2016 - 09.2017
  • Industry: Information Technology

Expanded market reach by acquiring strategic clients, representing 20% of company sales, and built an ecommerce business model integrated with CRM and ERP systems

Key Achievements

  • Achievement of strategic accounts for the company such as StufioF Group, Clickdelivery (Domicilios.com), Banco Caja Social, among others, these represent 20% of the company's sales goal
  • Construction of an E-Commerce business model integrated with tools for sales management (CRM) and a tool for managing tickets, PQRs, asset inventory, ERP (SIESA)
  • Generated new business with marketing initiatives and strategic plans.
  • Reached out to potential customers via telephone, email, and in-person inquiries.

Operations Manager

BIDDA S.A.S.
Bogota Colombia
05.2014 - 09.2016
  • Industry: Information Technology

Drove operational success across projects nationwide, focusing on planning, purchasing, implementation, and project completion while ensuring profitability and client satisfaction

Key Achievements

  • Cost Reduction: Achieved a 5% reduction in project costs across 400+ implementations, maximizing budget efficiency
  • Service Excellence: Maintained a customer satisfaction rate above 95% by implementing ITIL best practices
  • Revenue Generation: Established a new business model centered on ticket management, which contributed 24% to the company's annual sales in its second year
  • Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
  • Supervised operations staff and kept employees compliant with company policies and procedures.

Project Director

BIDDA S.A.S.
Bogota Colomia
07.2009 - 05.2014
  • Industry: Information Technology

Led project logistics, asset management, and technician supervision, ensuring seamless execution across multiple client engagements

Key Achievements

  • Operational Process Development: Created standardized processes for project control and execution
  • Systems Implementation: Introduced the Everest accounting system for integrated financial and POS management, improving project oversight
  • Service Model Foundation: Laid the groundwork for a customer service department to handle inquiries and escalations effectively
  • Improved client satisfaction rates by effectively addressing concerns and incorporating feedback into future processes.
  • Developed and oversaw project operations and managed multi-functional issues through resolution.

Education

Zendesk Admin Enterprise Expert - Solution Design & Implementation

Zendesk
Mexico City, Mexico
04.2020 - 06.2020

Freshdesk Product Expert - Consulting & Implementation

Freshworks
Mexico City, Mexico
01.2019 - 04.2019

Human Talent Management for Tech - Human Resources Management

San Buenaventura University
Colombia
06.2018 - 12.2018

PMP Project Management Course - Project Management

IT Services
Colmbia
06.2016 - 08.2016

Marketing & International Business - International Business

Universidad Autónoma De Occidente
Colombia
02.2005 - 01.2013

Skills

  • Customer Experience Design & Strategy

  • Operational Efficiency & Cost Management

  • Fintech Solutions & Payment Systems Integration

  • Cross-functional Team Leadership

Team leadership

Strategic planning

Coaching and mentoring

Decision-making

Critical thinking

OKRs and kpis

Personal Information

Date of Birth: 02/25/86

General Sports

I love sports in general, mainly cycling, calisthenics, Gym, and Tennis !

Timeline

VP Top Account Implementation

Kushki México
07.2024 - Current

VP Operations

Kushki México
07.2023 - 07.2024

VP Merchant Services

Kushki Colombia
01.2021 - 06.2023

Zendesk Admin Enterprise Expert - Solution Design & Implementation

Zendesk
04.2020 - 06.2020

VP Customer Service

Kushki Colombia
01.2020 - 12.2020

Customer Support Manager

Kushki Colombia
08.2019 - 12.2019

Freshdesk Product Expert - Consulting & Implementation

Freshworks
01.2019 - 04.2019

Human Talent Management for Tech - Human Resources Management

San Buenaventura University
06.2018 - 12.2018

COO

BIDDA S.A.S.
09.2017 - 08.2019

Business Development Manager (BDM)

BIDDA S.A.S.
09.2016 - 09.2017

PMP Project Management Course - Project Management

IT Services
06.2016 - 08.2016

Operations Manager

BIDDA S.A.S.
05.2014 - 09.2016

Project Director

BIDDA S.A.S.
07.2009 - 05.2014

Marketing & International Business - International Business

Universidad Autónoma De Occidente
02.2005 - 01.2013
JUAN PABLO HERRERA TRUJILLOCustomer Experience and Operations Experts