Juan Sanchez
Digital Marketing
Summary
Dedicated Digital Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Proactive and achievement-oriented, bringing 10+ years of marketing and leadership experience with accounts like Amazon, Amazon Prime Video, Starbucks, Gatorade, Adidas, Nike, etc. Effectively increases social media reach and digital customer profile to further and efficiently catapult the company towards sustained growth. Articulate communicator, natural leader and organized manager. Skilled at working under pressure and adapting to new situations and challenges to enhance the organization's brand.
Overview
8
8
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Digital Director
IPG Mediabrands
01.2019 - 01.2024
- Recommended strategies to promote brand effectiveness and highlight product benefits.
- Optimized website conversion rates through A/B testing and user experience enhancements.
- Mentored local personnel on best practices and protocols to maximize productivity.
Digital Manager
Arena Media
02.2017 - 01.2019
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Trained support staff in site implementation, updating and maintenance procedures.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
Digital Media Planner
Dentsu Aegis Network
02.2016 - 02.2017
- Fostered strong relationships with external partners such as publishers and technology providers.
- Streamlined digital media planning processes, resulting in increased efficiency and reduced costs.
- Designed overall media campaign objectives, defining project goals.
- Conducted market research to identify emerging trends and opportunities in the digital media landscape.
Education
Bachelor of Business Relations - Marketing
05.2001 -
Skills
Conversion Rate Optimization
Budget Management
Pricing Strategies
Content Curation
Social Media Management
Advertising expertise
Performance Evaluation
Paid Media Campaigns
Performance Evaluation
Certification
Certified Ads Planning, Meta - 2024
Timeline
Display Ads campaigns, Google - 2024
08-2023
Video Ads campaigns, Google- 202
08-2023
Certified Ads Planning, Meta - 2024
06-2023
Digital Director - IPG Mediabrands
01.2019 - 01.2024
Digital Manager - Arena Media
02.2017 - 01.2019
Digital Media Planner - Dentsu Aegis Network
02.2016 - 02.2017
IPN - Bachelor of Business Relations, Marketing
05.2001 -