Knowledgeable of communication processes and their interaction with the tourism product marketing. Bi cultural and bilingual, people oriented and self motivated
Overview
40
40
years of professional experience
Work History
Free Lance Writer and Ad Executive
Revista Campestre, Revista Mujer, Digital Media
02.1990 - Current
Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
Interviewed individuals by phone, video chat and in-person to write news stories.
Generated ideas for new content series or formats based on audience interests and market trends.
Binational Liaison
Tijuana Tourism and Conventions Committee
10.2014 - 06.2024
Served as the primary point of contact, fostering strong relationships between internal teams and external partners.
Coordinated multiple projects simultaneously, ensuring timely completion and alignment with organizational objectives.
Maintained a high degree of professionalism at all times, representing the organization with integrity in both internal and external interactions.
Profesor
Marketing and Tourism Faculty, BCS University
01.2000 - 06.2023
Enhanced student understanding by designing interactive and engaging lectures.
Demonstrated strong interpersonal and communication skills, resulting in clear subject matter discussion with students.
Created dynamic learning environment that valued instructor and student interaction.
Encouraged class discussions by building discussions into lessons, actively soliciting input, asking open-ended questions and using techniques to track student participation.
Binational Liaison
Ensenada and Tijuana Tourism Trusts
01.2008 - 08.2014
Developed relations with Mexican Consulates and Mexico Tourism Board for promotional purposes
Developed and maintained relations with organizations like the CHCC, COFEM, San Diego Regional Chamber of Commerce and others
Organized and implemented familiarization trips for media and opinion leaders
Maintained a high degree of professionalism at all times, representing the organization with integrity in both internal and external interactions.
Tijuana Manager
Hi-Tek.com
01.2000 - 10.2004
Developed client relations with the tourism sector in Baja California
Generated texts and images to be used in website production
Worked with programming and content production to update clients websites periodically
Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
Production Assistant
City Scene Target Marketing
01.1993 - 12.1999
Assisted in market generation for Dinning San Diego Magazine and The Best of Baja Concierge Handbook
Coordinated traffic of content material between clients and production team
Assisted in magazine distribution.
Porofesor and PR Coordinator
Univbersidad Iberoamericana. Noroeste
01.1993 - 12.1999
Taught classes within the Communications and Graphic Design Schools
Developed and implemented the promotion program for the universities academi offer
Coordinated internal media and employee relations
Communications Director
Tijuana City Government
11.1992 - 11.1993
Coordinated relations between media and different government offices
Coordinated media content generation
Assisted City Council and Mayors office in their communication needs
Mentored junior staff members on effective communication techniques, driving professional growth within the team.
Pofesor and University Extension Coordinator
School of Tourism, BCS University
08.1984 - 01.1991
Taught and coordinated the communications area within the academic program
Developed extra curricular activities like the Beach Clean Up program
Hosted speakers from different academic activities to talk with students
Profesor and Journalism Workshop Coordinator
CETYS Universidad
01.1985 - 12.1987
Conducted the journalism workshop to generate the internal University Newspaper.
Taught in the Communications area of the academic program of the Administration and Accounting School