Juan Carlos Laguna Orihuela

• Marketing & Selling of the Odoo ERP & CRM platform, open source tools, business process management, CRM platform, and application hosting services (SaaS).
• Positioning the company by opening markets in Mexico and Latin America for the sale and promotion of the company's portfolio of services and products.
• Prospecting for AAA and AA accounts.
• CRM leads nurture.
• ERP business process to be adapted to a ERP solution.
• Qualifying prospected accounts aligned with the company's ideal client profile.
• Lead generation, negotiations, and locating business partners in South America.
• RFP, RFQ, RFI & Public Tender’s management.
• Integration & migration projects teams lead.
• Relations with executives and business leaders from the following chambers: Canadian Chamber of Commerce, Spanish Chamber of Commerce, French Chamber of Commerce, German Chamber of Commerce.
• Partnership with the Aerospace and Automotive clusters in the Bajío region.

• I successfully opened a market in Mexico for the sale and positioning of the company's portfolio of services and products in accounts such as HEB Supermarkets, Altex, Banco del Bajío, Nemak, Truper, Yazaki, and Grupo Industrial Saltillo.
• Estrategia de go to Market.
• Focused on SAP solutions, Success Factors, Employee Central, HANA, Payroll, Integrations, AI, Process Automation, and Staffing Solutions.
• Monitored operations, integrations, and implementations nationwide.
• Forged partnerships with technology distributors and developed sales channels in the country, and supported the opening of channels in Colombia and Brazil.
• Opened corporate accounts in the country, with more than 10,000 employees using the SAP HCM and SSFF platforms.
• I promoted tools associated with the service portfolio, such as SpinifexIT (solutions for migrating from on-premise payroll to cloud payroll) and Workforce Software (a solution for time management and Time and Attendance).
• Managed the relationship between the company and SAP in the generation, registration, and follow-up of leads.
• I was responsible for demand generation and the CRM for managing accounts and opportunities in Latin America with SAP.

• Management experience Selling technological solutions such as HCM, Employee Central, Time & attendance, e-Learning, training, development & corporate University.
• Marketing of Payroll Systems, Project Management, and Project Direction
• I Completed the first two sales in Latin America of the SAP Success Factors platform.
• Sold technology for IT solutions in Mexico and LATAM to accounts such as: FEMSA, PEPSICO, IMSS (Mexican Social Security Institute), Seguros Monterrey New York Life, HSBC, IZZI, Grupo Fármacos Especializados, Banorte, Seguros Banorte, Sedesol, Oxxo, Heineken, Alsea, Arca, Bimbo, Banamex, Banorte and CAPUFE. Primarily SAP SSFF, HCM, BI, BPM, and Change Management solutions for each project.
• Revenue operations.
• Marketing of HCM, ERP, and CRM solutions. Planning sales strategies, customer service, and negotiations with corporate accounts.
• RFP, RFQ, RFI & Public Tender’s management
• Maintained relationships with the top 50 companies in the Mexico City area. and Monterrey. Development of sales channels and alliances with consulting firms.
• Coaching the sales team. Negotiation and management of commercial plans with suppliers of the technologies represented.
• Experience in sales to government agencies and government projects. Management of bidding and procurement processes with government agencies.
• Creation of continuous growth projects that include prospecting for new clients, client monitoring, and closing sales.
• Sustained increase in sales targets, always seeking a high profit margin on each project.
• Desarrollo de canales.

· Participated as a consultant in the sales department for the sale of Business Intelligence (BIM) tools and solutions.

· Generated business with various companies such as Banamex and Accival for the implementation of Business Objects and Cristal Reports solutions.

· Generated business with various companies for the implementation of BPM (Business Process Management) tools, such as AICM, ASA, and PEMEX.

· Build up a portfolio of active clients and projects with various companies and government agencies. Sold projects related to War Rooms for GNP and Unefon, Balanced Scorecards, and decision-support tools.

· Managed and developed bidding processes for sales to government agencies.

· Go to Market strategies.