Juan Carlos Orozco
SEO Specialist
Guadalajara
Summary
Dynamic SEO Lead with a proven track record at Mphasis, driving technical SEO and content optimization for HP across 12+ markets. Expert in multilingual strategies and cross-team collaboration, leveraging tools like Google Analytics and Ahrefs to enhance organic visibility. Passionate about emerging trends and AI-driven solutions to optimize search performance.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
SEO Lead
Mphasis
Guadalajara, Jalisco
12.2021 - Current
- Leading SEO initiatives for HP, focusing on technical SEO, content optimization, and site health.
- Overseeing the Tech Takes blog SEO performance in 12+ markets, collaborating with content and development teams.
- Implementing multilingual SEO strategies and localized search optimizations for diverse audiences.
- Coordinating with product, design, and engineering teams to execute SEO recommendations effectively.
- Monitoring industry trends and experimenting with AI-driven SEO strategies.
- Managed time efficiently in order to complete all tasks within deadlines.
SEO Specialist
Vaertis
Guadalajara, Jalisco
05.2018 - 12.2021
- Executed SEO strategies to enhance organic visibility and traffic.
- Worked with content and technical teams to improve website health and search rankings.
- Conducted keyword research, competitive analysis, and performance tracking with Google Search Console, Google Analytics, Ahrefs, SEMrush, and Looker.
- Assisted in the development of SEO frameworks and reporting dashboards.
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
Education
Bachelor - Law
ITESO
Tlaquepaque, Jalisco, Mexico 08.2014 - 12.2018
Skills
Technical & On-Page SEO: Experience with Core Web Vitals, indexing, structured data, and website performance optimization
Global SEO Strategy: Managing SEO across multiple languages and regions
Content & CRO Optimization: A/B testing and improving conversion rates from organic traffic
Cross-Team Collaboration: Working with content, engineering, and product teams to implement SEO improvements
SEO & Data Analytics: Proficiency in Ahrefs, SEMrush, Google Search Console, Google Analytics, Looker, Screaming Frog
Emerging SEO Trends & AI: Adapting strategies based on search landscape changes, AI models, and automation tools
Friendly, positive attitude
Timeline
SEO Lead
Mphasis
12.2021 - Current
SEO Specialist
Vaertis
05.2018 - 12.2021
Bachelor - Law
ITESO
08.2014 - 12.2018