Juan Carlos Ramírez Villalvazo

• Company Overview: Spirits producer and distributor of great brands like Jack Daniel's, Tequila Herradura, and New Mix. Sales: USD $300 million and 250 employees.
• Lead, inspire, motivate, and develop all sales organization: retail, wholesale, distributors, on premise, e-commerce, field sales operations and restocking teams.
• Develop and implement a strong sales planning process aligned with the company's integrated planning process (finance, marketing), including joint customer plans.
• Lead, define, and clarify the RTM/Commercial strategy, including channel and geographic prioritization.
• Define and build the sales organization from a structure, capabilities, processes, and technology/tools.
• Define incentives aligned to BFM goals and strategies and manage channels and customer P&Ls.
• Reporting directly to: VP General Manager.
• Reports: 5 direct / ~ 100 full sales team + ~200 agency demos & promoters.

Main Accomplishments:

• Consistently outperformed our competitive set.
• Drove the growth and sustained Mexico's ranking as the second most critical market form Brown Forman Corporation.
• Cultivated a positive and agile team culture, consistently achieving top rankings in the Great Place To Work® (GPTW) indicator for the sales area.
• Co-created along with Mexico's Leadership team Mexico's next five-year strategy and adjusted the sales structure aligned to the strategy.
• Customers recognize us for our commercial strategy.
• Key contributor in the definition of look of success.
• Revitalized the On-Premise and wholesale strategy and vision, leading to increased market share and enhanced brand presence.
• Led the B-F's Commercial Capabilities project for the sales Department.
• Worked with RGM & Marketing to make bold prices increases looking to have the correct price index vs competitive set.
• Made strategic decisions based on balanced thinking through pandemic and post-pandemic, delivering strong results and protecting customer relationships regardless of critical OOS and price increases..

Led retail teams across diverse channels, including Convenience, Clubs, Supermarkets, Department Stores, E-commerce and restocking area.

Led the supermarket team and oversaw all restocking operations.

• Shaped and implemented a revitalized Walmart strategy, leading to increased profitability and elevated brand prominence, positioning Walmart as our fourth most important customer in Mexico.

• Company Overview: Creator and distributor of the iconic Energy Drink. Sales: USD $50 million and 100 employees.
• Lead the business across different channels: distribution, wholesalers, and modern.
• Own and exceed annual sales and gross profit targets.
• Collaborate with internal KSH to identify business opportunities and develop appropriate tactics and strategies.
• Lead market and customer visits to identify potential opportunities and ensure plan implementation.
• Track and manage sales volume forecasting to anticipate demand.
• Maintain and further develop key relationships at a corporate level.
• Review and challenge the Key Account Strategy.
• Ensure the use of defined financial tools to invest resources and maximize value creation.
• Creator and distributor of the iconic Energy Drink. Sales: USD $50 million and 100 employees.

• Reporting directly to: Sales director.
• Direct Reports: 4 KAMs.

Main Accomplishments:

• Sell in +8%. POS +5% YTD. Fill-rate improvement by 17% vs. LY. Created a report that allowed having an accurate forecast for modern channel. Designed a system to identify and share best practices across Red Bull Latin America.

• Company Overview: One of the biggest toy and game company with brands like: Nerf, Play Doh, Transformers, Marvel and My Little Pony. Sales: USD $360 million and 170 employees.

• Develop and lead a high-season strategy, involving various departments to ensure the success of one of the company's key customers.
• One of the biggest toy and game company with brands like: Nerf, Play Doh, Transformers, Marvel and My Little Pony. Sales: USD $360 million and 170 employees.
• Reporting directly to: National accounts manager.
• Direct Reports: 1 KAM Jr.
• Main achievements: + 5% sell in vs target. Developed a catalog that helped increase the sell out by 7%. Implemented an automatic replenishment process that reduce Out of Stock.

• Company Overview: Creator and distributor of the iconic Energy Drink. Sales: USD $30 million and 60 employees.
• Establish a JBP routine that focuses on the consumer, which includes store activations, PICOS, and an effective store execution program.
• Creator and distributor of the iconic Energy Drink. Sales: USD $30 million and 60 employees.
• Reporting directly to: National accounts manager.
• Direct Reports: 1 KAM Jr.
• Main achievements: + 5% sell in vs target. Developed a catalog that helped increase the sell out by 7%. Implemented an automatic replenishment process that helped reduce.

• Company Overview: Creator and distributor of the iconic Energy Drink. Sales: USD $30 million and 60 employees.
• Creator and distributor of the iconic Energy Drink. Sales: USD $30 million and 60 employees.

• Company Overview: Creator and distributor of the iconic Energy Drink. Sales: USD $30 million and 60 employees.
• Creator and distributor of the iconic Energy Drink. Sales: USD $30 million and 60 employees.

• Company Overview: Creator and distributor of the iconic Energy Drink. Sales: USD $30 million and 60 employees.
• Creator and distributor of the iconic Energy Drink. Sales: USD $30 million and 60 employees.

• Company Overview: One of the biggest wholesalers in Mexico with national presence and more than 500 points of sale in different formats: Distribution, Cash & Carry, Wholesale, Supermarkets and B2B. Sales: USD $1,000 million and +7,000 employees.
• I was a key contributor to the development of an innovative supermarket model for this major wholesale player.
• One of the biggest wholesalers in Mexico with national presence and more than 500 points of sale in different formats: Distribution, Cash & Carry, Wholesale, Supermarkets and B2B. Sales: USD $1,000 million and +7,000 employees.
• Reporting directly to: Mini Super Director.
• Direct Reports: 3 Supervisors, 1 Assistant.
• Main achievements: POS 10% vs LY. Operational control: sales and inventories.