Juan Carlos Vega

• Develop, implement, and monitor the strategic plan for the advocacy & engagement platform, Campari Academy in Mexico, aligned with the global brand strategy and national needs
• Responsible for the allocation, management, and tracking of the budget assigned for defining and developing the annual plan for the department
• Design educational & advocacy/engagement programs focused on the brand portfolio, providing tailored information for various stakeholders with an omnichannel communication approach

• Ensure the implementation of the global Brand Building strategy in the On-Trade channel, tailored by regional and national channels/clients for the most relevant national corporate accounts
• Lead and execute strategies in corporate accounts, ensuring the proper execution of annual commercial plans with a focus on brand building and sell-out
• Accountable for sustained volume growth within the assigned territory and national corporate accounts
• Ensure, with the national On-Trade team, the implementation of channel-specific projects aimed at the development of key brands per account

• Develop and execute the company's national commercial strategy, aligned with the global execution plan by channel/client
• Design and lead the route-to-market strategy, ensuring efficient allocation of resources and proper management and execution of all sales channels
• Supervise the national field sales team and coordinate the Brand Ambassadors program in Mexico
• Responsible for overseeing and ensuring compliance with the company's annual plan in the Marketing and Commercial Finance departments, aligned with the global goals of the company

• Represent B-F in the On Premise channel, seeking to create and maintain close commercial relationships with relevant regional a national clients, ensuring the cataloging, availability and visibility of our brands, being responsible for the sustained growth of an assigned territory.
• Maintain relevant accounts for B-F through strategic negotiations, to guarantee the correct execution of the international guidelines of our portfolio and continuous search of new relevant accounts
• Propose, develop and execute commercial strategies oriented to obtain a leadership position in the On Premise channel, being responsible for a staff in my charge

• Representing Brown-Forman in the On Premise channel, winning the trust of the customers, ensuring the availability and visibility of the core brands at the venues and being responsible for sustained and measurable sales growth
• Ensuring proper implementation of the international guidelines at different venues, develop and implement marketing strategies for each client, constantly searching for new accounts and mapping of relevant new ones, managing local accounts, and be the contact person for Brown-Forman for the clients.
• Managing an assigned budget for the region, optimize the investments aiming to ensure the return of the investment focusing over brand bonstruction

• Representing Hasbro in the Off Premise channel creating good and strong commercial relationships with clients. Being the main contact between clients and Hasbro, responsible for the sustained sales growth of an assign territory that include two states. (Jalisco y Baja California)
• Ensuring the proper implementation of the international guidelines in the outlets, develop and implement marketing strategy according with the guidelines of the different retail chains; such as Wal-Mart, Liverpool, Sears, and strong national chains.
• In charge of a sales and marketing team with aims to generate new shopping experience and incise sales of the territory due successful negotiations with clients and ensuring the proper execution of national and international guidelines in every retrial chain measurable throw Sell-Out.

• Representing Red Bull in the On Premise área, winning the trust of the customers, ensuring the availability and visibility of the product at the consumption center and be responsible for sustained sales growth.
• Ensuring the proper implementation of the international guidelines at the consumption center, develop and implement marketing strategies for each client, constantly searching for new clients and mapping of new relevant accounts, managing local accounts, and be the contact person for Red Bull for customers.
• Managing the budget allocated to each customer, optimize the use of special events such as incentives in product and money to clients seeking the return of each investment in sales volume.

• Support in coordination on relevant brand events such as Red Bull X-Fighters, Expo Show: Planes and Cars 2, Formula 1.
• Design and executing tailor made events for universities, monitoring On and Off Premise outlets looking for potential clients unmapped and developing them with the support of each area.
• Generating brand awareness within the university and events relevant to students.