Juancho Sueyro
Cancún
Summary
Dynamic and results-driven Sales & Marketing Executive with over 20 years of progressive leadership experience in the hospitality and tourism sectors, specializing in driving growth for luxury hotels and all-inclusive resorts across LATAM, the Caribbean, and international markets. Proven ability to build high-performing teams, craft innovative strategies, and achieve exceptional financial outcomes. Accomplished in optimizing operations, fostering strategic partnerships, and delivering guest-centric experiences that enhance brand reputation and profitability.
Overview
14
14
years of professional experience
Work History
Regional Director of Sales & Marketing – Caribbean & LATAM
Hilton Hotels & Resorts
08.2021 - 01.2025
- Led commercial strategy for Hilton’s Resorts portfolio, supporting over 10 properties to achieve revenue growth and market share expansion
- Collaborated with ownership groups to align on business objectives and deliver strategic plans, ensuring operational excellence across all CALA properties
- Championed innovative marketing campaigns to position Hilton as a leader in the all-inclusive segment
- Reported performance metrics to senior leadership, driving adjustments that improved short-, mid-, and long-term outcomes
Corporate Commercial Director Americas
Sandos Hotels & Resorts
01.2021 - 08.2021
- Directed a 70-person commercial team across Canada, USA, Mexico, Brazil, and Argentina
- Spearheaded initiatives to modernize sales processes, leveraging technology and fostering partnerships with key producers
- Successfully positioned Palmaïa – The House of AïA as a high-end wellness resort
Commercial Vice President
BDExperience, Best Day Travel Group
01.2019 - 12.2020
- Oversaw DMC commercial operations, expanding services into new regions and launching successful office openings
- Drove collaboration across divisions to enhance customer experience and revenue
Corporate Commercial Director
BD Travel, Best Day Travel Group
04.2016 - 01.2019
- Achieved 100% revenue growth over three years, driving GOP from $15M to $30M
- Expanded client portfolio across 14 countries in the Americas, recovering lost accounts and diversifying revenue streams
- Led a cross-functional team across Mexico, Colombia, Brazil, and Argentina to deliver outstanding customer experiences
Vice President of Sales - Resorts Division
Hotelera Posadas
01.2015 - 04.2016
- Unified dispersed sales teams into a cohesive unit, improving alignment with headquarters and international offices
- Delivered record-breaking performance across leisure properties in Los Cabos, Puerto Vallarta, Cancun, and Cozumel
Vice President of International Sales
Hotelera Posadas
10.2012 - 01.2015
- Expanded market reach into Europe, Asia, and South America, solidifying brand presence in over 90 properties
- Strengthened B2B channels, driving leisure and group business growth globally
Associate Director of Sales
Fiesta Americana All-Inclusive
10.2010 - 09.2012
- Led sales for a growing all-inclusive portfolio, surpassing revenue goals and setting the foundation for future expansions
Education
Hotels Organization Degree -
Ecole Pour l'hôtellerie La Suisse
01.2002
Skills
- Strategic Leadership & Planning
- P&L and Revenue Optimization
- International Sales & Market Expansion
- Team Building & Talent Development
- Hospitality Innovation & Brand Development
- Data-Driven Decision-Making
- Client Relationship Management
- Creative Concept Development
- Client relationships
- Staff management
- Innovation and creativity
- Employee recruitment
Languages
Spanish
English
Portuguese
Professionalrecommendations
- Juancho is an outstanding sales professional who combines creativity, solid business planning, and passionate execution. Highly recommended., Fernando Flores Kato, Vice President, Universal Parks & Resorts
- Juancho’s can-do attitude, professionalism, and ability to deliver results make him an asset to any organization., George Hunter, VP of Leisure Sales, Posadas
Additionalreferences
Available upon request.
Selectedprojects
- Fiesta Inn Periférico Sur Optimization, 2007, Increased occupancy from 72% to 86% YOY through strategic room type adjustments.
- All-Inclusive Conversion at Fiesta Americana Resorts, 2010, Pioneered conversion strategy emphasizing local dining and cultural immersion, leading to record EBITDA performance.
Timeline
Regional Director of Sales & Marketing – Caribbean & LATAM
Hilton Hotels & Resorts
08.2021 - 01.2025
Corporate Commercial Director Americas
Sandos Hotels & Resorts
01.2021 - 08.2021
Commercial Vice President
BDExperience, Best Day Travel Group
01.2019 - 12.2020
Corporate Commercial Director
BD Travel, Best Day Travel Group
04.2016 - 01.2019
Vice President of Sales - Resorts Division
Hotelera Posadas
01.2015 - 04.2016
Vice President of International Sales
Hotelera Posadas
10.2012 - 01.2015
Associate Director of Sales
Fiesta Americana All-Inclusive
10.2010 - 09.2012
Hotels Organization Degree -
Ecole Pour l'hôtellerie La Suisse
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