Senior Innovative Director with 30 years experience with global brands from the QSR (Quick Service Restaurant) and Clinical Diagnostic service industry. Recognized for great leadership and communication skills to develop sustainable business strategies while building 360 high performance teams. Highly oriented towards the human factor of the organization and focused on results and actions that enhance the value of top and bottom line, brand building and brand value. Dominant of the Mexican market regarding operational efficiency, with a robust strategic vision for the expansion of multi-units in the country through both corporate and franchise operations.
* Establishment of OPS Services, Marketing Consultant, Develoment support for National Territory Franchises
* Onbording and targeting of restaurants acquired from BKC
* Consistent increase in Same Store Sales 2015 - YTD. Through aggressive commercial strategies and Local Store MKT by Restaurant. Transforming the value proposition of the brand
* 95% of restaurants remodeled with a new image and brand identity
*> 10 PPP improvement in 4 Wall EBITDA per restaurant. Through strategies of operational efficiencies, optimal mixes in menu management, control tools (labor management, suggested ordering, restaurant supervision)
* Development of High performance team for brand management and succession plan
Contract Management