Juan Pablo Franco
CDMX,CMX
Summary
Results-driven professional with comprehensive experience in account management, focusing on building strong client relationships and driving business growth. Adept at negotiating contracts, resolving client issues, and aligning services with client needs. Proven success in fostering team collaboration and adapting to dynamic environments, showcasing excellent communication and problem-solving skills.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Account Manager XM Portafolio Mexico
Qualtrics
01.2025 - Current
- Increased client satisfaction by building strong relationships and addressing client's needs promptly.
- Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- In 6 months, surpassed annual quota by 120%
LATAM Reategy and Research Suite Enterprise AE
Qualtrics
08.2022 - 12.2024
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- - Responsible for allocating the Market Research XM suite across LATAM, selling licenses to key corporate and enterprise clients - diverse industries,
- Achieving target annual quotas constantly.
- Pioneer in MR expertise at LATAM region: managed to enable the regional selling team in MR strategies and capabilities.
- Responsible of selecting and building the partner ecosystem that could execute MR projects (brand, product, market and UX).
- Achieved an MR solutions allocating growth from 0 to 15% of the total regional revenue.
- Developed training sessions for clients, as well as webinars and workshops.
- Worked closely with pre-sale teams to structure and tailor made ad-hoc use cases, demos, videos and papers.
- Structured an alliance between BRAND and EX, creating the first EX brand tracker in all Qualtrics.
Strategic Client Partner
Kantar
08.2017 - 07.2022
- Key Account Lead for a global Spirits brand based in Mexico. Regional responsibilities for HyFLO and Health & Nutrition brand as well as soft drinks category - being a client's consultant within Kantar helping them to navigate through the project, providing insights and helping them surpass expectations through attending different research approaches; Brand, Creative, Innovation, Commerce & consultancy, through a qualitative and quantitative perspective (accompanying teams and clients achieving business goals). 500% of revenue growth since 2017, as well as increasing engagement rates with clients +40% (preference) - increasing annual budget from $37mdp in 2020 to $50mdp in 2021. During 2017-2019 had 5 people under my charge, leading them to grow within the organization - today one of them has a managerial position.
Operations Director
AMAP
04.2016 - 08.2017
- Company Overview: Mexican Advertising Agencies Association
- Responsible for the complete operation; talk to clients, close businesses, organize internal and external teams for our different goals. Consolidation of the area and achieving savings of 30% budget-wise with vendors.
Project Leader
Idea Couture
09.2015 - 03.2016
- Innovation research through user centric methodologies. Responsible of delivering impactful insights for multinationals with local business; FMCGs, spirits and beauty categories. Achieved the best-selling study, gaining global recognition with a beauty brand (business success case for that company).
Planner Sr.
BBDO MX
01.2014 - 12.2014
- Creative strategist developing 360 planning actions for advertising campaigns for local and global clients, in FMCG, sports, spirits, banking, fast food, beauty and service categories. Success launching campaigns for a global beer brand in MX, making it the second-best selling brand within the 'light' market.
Planner
Ogilvy MX
07.2011 - 12.2013
- Creative strategist developing 360 planning actions for advertising campaigns for local and global clients, in FMCG, automotive, beauty and service categories. Successful lead for a global strategy for a beauty brand application for MX market in consecutive years.
Investigator
In Situm
01.2010 - 12.2010
- Market research focused on products and services innovation, collaborating with local and global brands through design thinking method. Achieved the best deliverable ever created in the firm, winning a global design thinking award.
Education
Graphic & Strategic Design Degree -
U. Iberoamericana
01.2010
M.D. - Psichology
Claustro De Sor Juana
Mexico, México, Mexico05-2026
Skills
- Account management
- Resourcefulness
- Creativity
- Customer service
- Teamwork and collaboration
- Client relations
- Client relationship management
- Customer satisfaction
- Relationship building
- Strategic planning
Certification
- Digital Marketing – Circus Street (jan 2021 – today) Digital Marketing Leadership Global Program.
- SQUARED Online – Google / Avado (mar 2020 – jun 2020) Digital Marketing Leadership Global Program.
- Quality Champion Program – Kantar (feb 2020 – mar 2020) Internal auditor revising quality processes and deliverables.
- Planner Certificate – AMAP (apr 2014 – may 2014) Planning certification by AMAP's course.
- Insights Management – Miami Ad School (aug 2012 – oct 2012) Introduction for obtaining insights through strategic processes.
LANGUAGES
English 90%
Spanish 100%
References
Fernando, Álvarez, Fernando.alvarez@ipsos.com, 5543775242, Ipsos MX
Hobbies and Interests
Knowing & observing people, visiting new places and playing videogames.
Extra-curricular activities
Masters & Postgraduate teacher at U. Comunicación (UC) jan 2015 – today – developing future industry leaders in terms of marketing and advertising.
Section name
- Global strategic client partner at Kantar Insights MX
- Heroes General Joaquin Amaro & Heroes de la Revolución, Naucalpan de Juarez, Mexico, MX
Timeline
Account Manager XM Portafolio Mexico
Qualtrics
01.2025 - Current
LATAM Reategy and Research Suite Enterprise AE
Qualtrics
08.2022 - 12.2024
Strategic Client Partner
Kantar
08.2017 - 07.2022
Operations Director
AMAP
04.2016 - 08.2017
Project Leader
Idea Couture
09.2015 - 03.2016
Planner Sr.
BBDO MX
01.2014 - 12.2014
Planner
Ogilvy MX
07.2011 - 12.2013
Investigator
In Situm
01.2010 - 12.2010
Graphic & Strategic Design Degree -
U. Iberoamericana
M.D. - Psichology
Claustro De Sor Juana
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