Juan Manuel Santillán Herrera
Mexico City
Summary
Highly skilled and detail-oriented professional with a strong background in communication and a creative mindset. Excels at crafting engaging and persuasive content that captivates audiences. Possesses a keen eye for detail and a firm grasp of grammar and style. Dedicated to delivering impactful communication that resonates with target audiences. Brings a unique and adaptable approach to every project, drawing from a global vision enriched by experiences in the United States, Japan, Germany, and France.
Overview
4
4
years of professional experience
Work History
Copywriter
Macasan Group
09.2023 - 01.2025
- SEO copywriting and scripts for Petco Mexico: content grid management of over 150 monthly posts, including images, animated reels and scripted videos
- Creativity and proposal of communication strategies for key clients, such as Mexbet, Moneyman Mexico and Atún Dolores
- Participation in workshops and war rooms for content optimization
- Conducted research on market trends and consumer preferences to enhance copywriting strategies
- Transformed complex information into easily digestible pieces tailored for specific audience segments using plain language principles
Creative Strategy Intern
Mier y Terán y Asociados
09.2020 - 02.2021
- Development and implementation of creative and functional strategies for social media management, both for influencers and for recognized brands in Mexico, such as Cinemex
- Managed approximately 15 collaborations and calls per week, including clients and influencers
- Collaborated with cross-functional teams to ensure seamless integration of strategic initiatives across all departments
- Developed a strong understanding of various industries, enabling tailored strategy development for diverse clientele
Education
Bachelor - Communication and Media Studies, Film and Audiovisual Production
Anáhuac University
Skills
- Copywriting
- Creative storytelling
- Content writing
- Copy editing
- Social media copywriting
- Content strategy
- Proofreading
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Elementary (A2)
Japanese
Elementary (A2)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Photography
Film
Music
Athletics
Swimming
Reading
Writing
Learning languages
Timeline
Copywriter
Macasan Group
09.2023 - 01.2025
Creative Strategy Intern
Mier y Terán y Asociados
09.2020 - 02.2021
Bachelor - Communication and Media Studies, Film and Audiovisual Production
Anáhuac University
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