JULIÁN DÍAZ

Leader of the ecommerce and digital marketing strategy for COMEX B2C and B2B business

Achievements:

• 3.5X sales in B2C comex site VS Last year
• Launch of new social media strategy improving in 2X our main KPIS: Engagement Rate and social commerce
• Strategy of the UX and design of the new comex site (Launch: July 2024)

Responsible of digital marketing strategy for mobile business (websites, paid media, ecrm, influencers, social media channels)

Achievements:

• Average 10x ROAs on media mix
• 5x sales in online channel
• Improve in 130% total reach in branding campaigns
• Reduce in 58% the cost of branding campaigns
• Improve site visits in 200x vs last year

Responsible for the Ux and promotion strategy for Dominos Pizza ecommerce platform (app and website)

Responsible of digital marketing communication

Achievements:

• Launch of the new app and website of the brand
• Establish NPS in social media
• Improve in 80% social media Response rate
• Improve CR in 130% achieving average 7.5%

Responsible of all the digital strategy (bought, earned and owned) with special focus in the e-commerce platform of the brand.

Responsible of all the strategy and maintenance of owned platforms of LATAM region.

Achievements:

• Average 8X ROI in e-commerce platform
• Improvement of social media KPI´s (Response rate in 40% and engagement in 3%) in all the social media channels of the brand.
• Creation of regional strategy of E-CRM for México, Argentina, Chile and Uruguay.

Responsible for all the digital strategy, execution and optimization of the Microsoft Lumia digital channels in Mexico: Owned, earned and bought media

Achievements:

Launch of the first presale in the history of Microsoft with Movistar using the Lumia 640XL, record sales with more than 500 devices in 2 weeks.

Cost optimization in the HQE (high quality engagement) the most important digital KPI for Microsoft, reducing in 30% the CPHQE