JULIA SOFIA SOFIA BARQUÍN PADILLA
CDMX
Summary
Marketing student graduating in December 2025, with experience in data analysis, operational coordination and cross-functional communication. Currently working as an NTP Analyst at NielsenIQ, supporting trend reporting and process optimization for leading brands.
Overview
2
2
years of professional experience
Work History
NTP Analyst
NielsenIQ
10.2025 - Current
- Contributed to the visual enhancement and optimization of data reports for the Home & Beauty division, strengthening my analytical and data visualization skills.
- Analyzed market trends to provide actionable insights for client strategies
Brand marketing apprentice
Eli Lilly
01.2024 - 01.2025
• Managed and documented marketing events.
• Supported the development and adaptation of marketing strategies.
• Coordinated logistics and communication for key marketing events, ensuring alignment between internal teams and external partners.
• Improved HR communication and recruitment through a Gen Z–focused strategy and a new job posting format adopted company-wide.
• Recognized for optimizing internal processes and collaborating with team members to streamline workflows and improve efficiency.
Education
Bachelor of Marketing - Business
Tecnológico De Monterrey, Campus Santa Fe
Mexico City, Mexico12.2025
Skills
- Creative and critical thinking
- Proactivity
- Leadership without authority
- Teamwork and collaboration
- Fast learning
- Attention to detail
- Excel (advanced), Power BI (basic)
Languages
Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
NTP Analyst
NielsenIQ
10.2025 - Current
Brand marketing apprentice
Eli Lilly
01.2024 - 01.2025
Bachelor of Marketing - Business
Tecnológico De Monterrey, Campus Santa Fe