Julieta Arce
Marketing Specialist
Cancun ,Quintana Roo
Summary
Innovative marketing specialist, in travel industry with outstanding credentials in marketing and communications. Self-starter with broad comprehension of branding, social media and marketing tools. Solid communication and analytical skills.
Professional skilled in building campaign engagement. Demonstrates strengths in networking and relationship-building to grow productive partnerships. Collaborative team player committed to achieving business targets.
Overview
19
19
years of professional experience
15
15
years of post-secondary education
Work History
Marketing Specialist
HotelDO Despegar´s B2B Brand
Cancun, Quintana Roo
12.2022 - Current
- Managed Despegar's Group participation in Tianguis Turístico 2023 with 72 sqm stand, México City
- Managed 200 px cockatil Party during Tianguis Turistico in Mexico City for Despegar's Group
- Managed 2023 Tradeshows, Las Vegas Travel Agent ForumTravursity Travel Showcase, IPW, Arabian Travel Market for Global Accounts
- Managed 2023 Tradeshows, Ladevi Workshop for Chile and Peru, Apavit, and Eptur for Mexico.
- Managed and coordinate 19 Brand's own fairs in different cities of Mexico to enhance brand presence and customer engagement.
- Coordinated placements for digital and print media advertisements in: Ladevi Chile and Perú, TNews in Perú, Publitur, Abz, Reportrip in México
- Executed marketing campaigns to promote brand visibility, to increase sales.
- Delivered results within budget and timeframe targets.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Analysed data and information to identify issues and create tailored solutions.
- Devised creative strategies for highlighting goods and promoting specific attributes for the brand.
- Interpreted consumer trends to improve product offerings.
- Oversaw email marketing campaigns, optimising content and delivery for maximum impact.
- Organised marketing plans and programmes to best support business growth and development.
- Reduced expenditures by streamlining workflows.
- Increased new business connections and revenue generation opportunities by improving networking strategies with other brands.
Brand and Marketing Leader
Best Day | Despegar
Cancun, Quintana Roo
03.2022 - 12.2022
- Oversaw daily operations to achieve high productivity levels.
- Leveraged strategic networking to create new business opportunities.
- Increased customer satisfaction by resolving issues.
- Promoted continuous improvement by problem-solving and sharing suggestions to optimise team operations.
- Carried out day-to-day duties accurately and efficiently.
- Wrote reports outlining project progress and results.
- Delivered exceptional customer service by proactively listening to concerns and answering questions.
- Manage weekly campaigns cobranded multiple brands or own brand campaigns.
- Identify brand opportunities to increase brand awarness.
- Give constant feedback to external agencies that work for us.
- Manage annual budget according to campaigns and brand needs
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Oversaw email marketing campaigns, optimizing content and delivery for maximum impact.
- Defining with our internal performance team, social media campaigns (fb |ig | yt) to investments according to our budget.
Branding Executive
BestDay | Despegar
Cancun, Quintana Roo
11.2018 - 03.2022
- Define and keep consistence in brand guidelines during all campaings.
- Development and implementation of brand manual for Best Day.
- Orchestrated executive-level communication strategies, for Industry campaigns, Hot Sale, Hot Travel, Travel Sales, Buen Fin, Black Friday.
- Established strong rapport with stakeholders to enhance brand credibility after COVID.
- Allocated resources to teams and projects based on need, performance and availability.
- Managed team performance, celebrating successes and identifying areas to improve.
- Directed day-to-day work of 4employees and motivated teams to exceed objectives.
- Maintained organisational compliance with applicable legislation and regulations.
- Identified and resolved operational issues impacting productivity and performance.
- Coordinated crisis management efforts to minimise reputational damage.
- Supervised budgets and timelines, ensuring progress met project scope targets.
- Improved operations by implementing training and development sessions into employee schedules.
- Define social media strategies for influencers during pur top annually campaigns
- Review with Mezcalina Agency strategy, deliverables and result in social media (fb | instagram)
Freelance
Self- Employee
Cancun, Quintana Roo
06.2012 - 01.2018
- Multiple Proyects for:
- D ́Creative Solutions, Curaçao | Dream Living Costa Rica
- Axiom Developments Group Real State, Costa Rica
- Completed customer orders with speed and accuracy.
- Handled high volume of requests alls to address clients
- Utilised graphic design software to manipulate vibrant designs.
- Researched current and emerging art and graphic design technologies.
- Creative directors to execute design concepts.
- Designed graphic elements for print ads, product literature and social media.
- Designed intuitive graphical user interfaces to improve product usability.
Senior Designer
Amstar DMC
Cancun, Quintana Roo
11.2010 - 05.2012
- Improved creative processes through effective collaboration with graphics and design teams.
- Creatively interpreted client briefs to develop and produce unique, engaging designs.
- Met client deadlines through excellent workload planning and prioritisation.
- Created quality, high-res digital image files for use in digital and traditional printing methods.
- Built design mockups and prototypes with Adobe Creative Cloud.
- Produced digital advertising to showcase products and heighten brand engagement.
Senior Graphic Designer
THE ROYAL RESORTS, Cancun, Quintana Roo
CANCUN, QROO
05.2005 - 12.2007
- Delivered client projects on time, within budget and to strict deadlines.
- Created artwork for junior designers, following brand guidelines and project-specific requirements.
- Creatively interpreted client briefs to develop and produce unique, engaging designs.
- Created corporate branding, designing cohesive looks for sales and advertising needs.
- Lead team of designers from project ideation through iteration and final delivery.
- Produced digital advertising to showcase products and heighten brand engagement.
- Managed lifecycle design phases, from initial client brainstorms to timely project completion.
Education
Diploma of Higher Education in Brand And Product - Marketing
Universidad Del Valle De Mexico
Cd México 12.2021 - 07.2022
Diploma of Higher Education In Creative Direction - Advertisment
Universidad Anahuac del Mayab
Merida 05.2021 - 10.2021
Workshop Branding And Posicionamiento De Marca - Branding and Advertisement
Universidad Anahuac Cancún
Cancún, Quintana Roo 05.2018 -
Worshop in Brand conceptualization - Branding
NA
Cancun 08.2017 -
Technology Courses - Methodologies
Multiple
Cancún, Quintana Roo /2018 -
Bachelor Degree in Graphic Design - Advertisement
Fundación Universidad De Las Americas, Puebla
Puebla 09.1988 - 02.2003
Skills
- Campaign development experience
- Sales strategy familiarity
- Promotions planning skills
- Digital community engagement
- Graphic design proficiency
- Digital marketing
- Customer-focused
- Time management
- Leadership
- Communication skills
- Customer demographics understanding
- Public relations
- Problem-solving
Languages
English
Intermediate
A1
Spanish
Master or proficient
C2
Timeline
Marketing Specialist
HotelDO Despegar´s B2B Brand
12.2022 - Current
Brand and Marketing Leader
Best Day | Despegar
03.2022 - 12.2022
Diploma of Higher Education in Brand And Product - Marketing
Universidad Del Valle De Mexico
12.2021 - 07.2022
Diploma of Higher Education In Creative Direction - Advertisment
Universidad Anahuac del Mayab
05.2021 - 10.2021
Branding Executive
BestDay | Despegar
11.2018 - 03.2022
Workshop Branding And Posicionamiento De Marca - Branding and Advertisement
Universidad Anahuac Cancún
05.2018 -
Worshop in Brand conceptualization - Branding
NA
08.2017 -
Freelance
Self- Employee
06.2012 - 01.2018
Senior Designer
Amstar DMC
11.2010 - 05.2012
Senior Graphic Designer
THE ROYAL RESORTS, Cancun, Quintana Roo
05.2005 - 12.2007
Bachelor Degree in Graphic Design - Advertisement
Fundación Universidad De Las Americas, Puebla
09.1988 - 02.2003
Technology Courses - Methodologies
Multiple
/2018 -
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