Julio Rodrigo Plaza Brito

• Commercial management of the most important accounts in Smurfit Westrock and Mexico’s three largest breweries: Constellation Brands, Heineken, and AB-InBev.

• Led Value Selling and Cost Take-Out projects aligned with clients' R&D departments.

• Coordinated supply chain strategies considering operational efficiency and client needs.

• Managed purchase orders and inventory of finished products.

• Performed market analysis and annual sales forecasting.

• Participated in the implementation of planning processes (S&OE, S&OP, DOH).

• Managed internal purchase orders using SAP.

• Coordinated finished product deliveries.

• Acted as liaison between sales and operations to meet client needs.

• Daily follow-up on technical and logistics operations.

• Analyzed financial and economic data of national and international clients.

• Prepared tax reports and filings.

• Identified risks and provided operational advice on transfer pricing.

• Evaluated feasibility of intercompany transactions.