Hi, I’m
Julio Segura
Senior Digital Transformation Manager
CDMX
Overview
16
years of professional experience
5
Certificates
4
Languages
Work History
Boston ScientificCDMX
Digital Transformation Manager
10.2021 - Current
Job overview
- As accomplished leader in Digital Transformation, have redefined business landscapes, leveraging innovation and strategic insights. My expertise in digital marketing, web development, e-commerce, and customer experience has driven significant gains, including 115% increase in revenue growth in digital channels and 25% improvement in operational efficiency, including Supply Chain.
- Employing disruptive technologies and agile methodologies, I have enhanced project execution by 50% and elevated customer satisfaction by 20%. My data-driven approach has also led to 40% rise in user engagement and teams productivity.
- In my leadership role, I aim to further automate processes, reducing data processing times by 30%, and drive sustainable growth in rapidly evolving digital ecosystem.
- Applied principles of change management, organizational design and business process improvement to stimulate customer interest and create new revenue streams.
Boston ScientificCDMX
Digital Marketing Specialist Principal
04.2018 - 10.2021
Job overview
- Digital Marketing Revolution: Led 'Pacientes Como Yo' initiative achieving over 1500 diagnoses in chronic diseases and 20% increase in patient engagement, significantly enhancing healthcare marketing impact.
- Novel Business Model: Initiated Digital Sales channels for medical devices, resulting in15% revenue boost and expanding market reach by 25% through new HCPs' connections.
- Center of Marketing Excellence: Established a center for best practices and global marketing plan standardization, enhancing marketing efficiency by 30% and ensuring global cohesion.
- Communication & Design Leadership: Improved content engagement by 35% through effective brand narrative communication, enhancing brand recognition and audience understanding.
- Agile Marketing Leadership: Adopted agile methodologies, increasing project delivery efficiency by 40% and operational engagement by 20%, fostering culture of adaptability and continuous improvement.
Universidad IntercontinentalCDMX
Digital Marketing Professor & Instructional Designer
03.2018 - 12.2022
Job overview
- Senior-Level Digital Marketing Education: Led advancement of digital marketing curriculum, mentoring over 200 students in crafting comprehensive marketing strategies. Enhanced students' campaign planning and execution skills by 30%, as evidenced by detailed project assessments and simulations.
- Strategic Ad Purchasing Expertise: Provided expert guidance on platforms like Google Ads and Facebook/Instagram Ads, enhancing students' ad optimization skills by 25%, with focus on maximizing reach and ROI.
- Advanced Digital Branding Instruction: Cultivated deep understanding of competitive analysis and user persona development, leading to 20% improvement in students’ abilities to create impactful marketing campaigns and build brand resonance, demonstrated in capstone projects and peer evaluations.
- Created new curricula for new Diploma courses, research topics and conceptualized format, subject matter and presentation.
BancoMexico City
ECommerce Manager
10.2017 - 04.2018
Job overview
- E-commerce Manager at Banco Azteca: Led integration of chatbot technology in payment systems in synergy with Mexican startups, enhancing user experience and achieving 30% increase in transactional efficiency.
- Balanced innovation with regulatory compliance in technical implementations, streamlining operations and improving compliance ratings by 15%.
- Revolutionized e-commerce platform with focus on user-centric design and data security, resulting in 20% boost in platform usability and 25% reduction in security incidents, solidifying Banco Azteca's leadership in digital banking transformation.
PanasonicMexico City
Regional Digital Marketing Lead
09.2012 - 10.2017
Job overview
- Digital Marketing Leader in Latin America: Led regional campaigns, increasing conversions by 35% through data-driven strategies.
- B2B E-commerce Transformation at Panasonic Mexico: Drove e-commerce platform implementation, achieving 40% boost in online sales and setting new standard in digital retail.
- Content Management Coordinator Across LATAM: Managed multilingual content and website layouts, resulting in 25% surge in regional web traffic and improved user experience.
- Social Media Strategy Specialist: Enhanced social media presence, achieving 20% growth in engagement through analytics-driven optimizations.
- SEO, SEM, and Online Advertising: Executed targeted campaigns, leading to 30% increase in click-through rates and 20% uplift in lead generation.
Colegio Hermann HesseMexico City
Webmaster
07.2007 - 09.2017
Job overview
- Orchestrated creation of immersive official webpage, seamlessly merging content and design for exceptional online experience
- Social Media and Ad Campaigns: Spearheaded captivating social media strategies and ad campaigns on Facebook and Google Ads, elevating school's online presence.
Universidad Simón BolívarCDMX
Web Development Professor
08.2015 - 12.2016
Job overview
- Cultivating Web Development Strategists: Dedicated to cultivating new generation of web development strategists through Web Design course for master's degree students
- User Experience and Web Design Trends: Explored user experience design and cutting-edge web design trends, bridging theoretical concepts with practical realities of job market
- Work experience
- Real-World Project Management: Guided students through entire project lifecycle, including planning, mapping, design implementation, finding providers, and budget control, equipping them with strategic mindset and practical knowledge
- Practical Application: Bridged gaps between theory and practice, empowering students to confidently tackle real projects and navigate complexities of web development landscape.
MemoringoCDMX
Web Manager
11.2008 - 01.2012
Job overview
- Website and E-commerce Redesign: Led coordination of Memoringo's website and e- commerce platform redesign, revolutionizing online shopping experience and driving substantial growth
- Social Media Communication Strategies: Developed and executed effective social media strategies, attracting customers through captivating campaigns and contests, fostering brand loyalty, and generating increased traffic
- Google and Facebook, leveraging data-driven insights to maximize reach, visibility, and conversions for significant business growth
- Customer Service Coordination: Coordinated customer service operations, delivering exceptional support via website and social media channels, fostering strong customer relationships and building reputation for outstanding care
FreelancerMexico City
Editor and Producer
01.2008 - 11.2008
Job overview
- Diverse Project Portfolio: Worked on diverse projects for esteemed clients including Grupo Marti, Cinemex, Dunlop, and Teifaros School
- Video Editing and Production Expertise: Contributed to seamless execution of assignments, delivering high-quality videos that captivated audiences and met clients' expectations
- Bringing Visions to Life: Helped bring clients' visions to life, showcasing their brands and messages with creativity and precision.
Education
EGADE Business School Del Tecnológico De MonterreyGuadalajara
Diploma of Education from Digital Transformation
01.2021 - 05.2021
University Overview
Universidad Simón BolívarCDMX
Master’s Degree from Interactive Multimedia
07.2008 - 01.2010
University Overview
Universidad IntercontinentalCDMX
BBA from 2007 Communication
07.2003 - 12.2007
University Overview
Certification
Registered Product Owner
Timeline
OKR Foundation
06-2023
Registered Product Owner
04-2023
Registered Scum Master
04-2023
Certified Marketer Level 1 (CM1) Credential
10-2021
Digital Transformation Manager
Boston Scientific
10.2021 - Current
Strategic Digital Transformation
04-2021
EGADE Business School Del Tecnológico De Monterrey
Diploma of Education from Digital Transformation
01.2021 - 05.2021
Digital Marketing Specialist Principal
Boston Scientific
04.2018 - 10.2021
Digital Marketing Professor & Instructional Designer
Universidad Intercontinental
03.2018 - 12.2022
ECommerce Manager
Banco
10.2017 - 04.2018
Web Development Professor
Universidad Simón Bolívar
08.2015 - 12.2016
Regional Digital Marketing Lead
Panasonic
09.2012 - 10.2017
Web Manager
Memoringo
11.2008 - 01.2012
Universidad Simón Bolívar
Master’s Degree from Interactive Multimedia
07.2008 - 01.2010
Editor and Producer
Freelancer
01.2008 - 11.2008
Webmaster
Colegio Hermann Hesse
07.2007 - 09.2017
Universidad Intercontinental
BBA from 2007 Communication
07.2003 - 12.2007
Summary
Digital Transformation Manager with a record of pioneering significant digital innovations in the medical devices industry. Spearheaded 'Pacientes Como Yo' project, resulting in over 1500 diagnoses in chronic diseases and enhancing patient life quality. Successfully launched Digital Sales channel for medical devices, increasing revenue by 15% and expanding market reach by 25%. Established a marketing excellence center, improving operational efficiency by 30% and unifying global marketing strategies. Led cross-regional digital marketing campaigns in Latin America, boosting conversions by 35%. Key contributor to Panasonic Mexico’s e-commerce transformation, achieving a 40% growth in online sales.
Skills
Scrum methodology
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