KAMLESH SINGH
Summary
Passionate professional with 16+ years of experience in the Textile & Apparel Industry as a Vice President of Marketing & Operations. Skilled in Sales and Marketing, Nomination Business, and Distribution strategies. Proven track record of managing partnerships with influential brands like Puma, Decathlon, Van Heusen, and H&M. Recognized for leading a diverse team of Sales & Merchandising professionals and implementing innovative multi-media marketing campaigns to enhance market reach, optimize customer relationships, and drive business development initiatives.
Overview
20
20
years of professional experience
Work History
Vice President Marketing & Operations
D2D INTERNATIONAL PVT LTD.
05.2024 - Current
- Handling Domestic, Export Sales & Marketing
- Handling Business of Landmark Group Splash, FCUK, Puma India, Decathlon, H&M, Next, Walmart, Techno Sports, Van Heusen, Peter England, Superdry, Zudio, Westside, Walmart, Inditex, Next, M&S, C&A & others
- Taking care of Marketing, New Product Development, Merchandising & Operations
- Handling Team of 25 which consist of Designer, Merchandisers, BDM, Marketing, Sales & Sampling
- Oversee all aspects of marketing and advertising to generate qualified leads for a sales force
- Implement campaigns across multi-media platforms and tested new approaches to support revenue goals
- Implement business development strategies and build relationships with key accounts; providing service-level support, while training and motivating sales professionals towards the achievement of sales and net profit goals
- Coordinate regularly scheduled meetings with geographically dispersed sales teams to ensure effective communication of corporate goals and objectives, as well as promote teamwork and opportunities for sharing best practices
- Manage freelance graphic designers, as well as SEO agency and other third-party vendors in the development of creative assets utilized in the delivery of cost-effective advertising campaigns that exceed the firm's objectives
- Conduct a competitive analysis of key audience segments in order to optimize strategies for positioning products/services
- Taking care of P&L of Company
- Identify Opportunities for improving efficiency, reducing costs & enhancing quality products & services
- Utilize quantitative and qualitative data to determine targeted audiences and effective communication tools
- Employ and maintain the corporate CRM for sales staff for both inbound and outbound campaigns
- Manage, develop, and control marketing budget and expenses
- Support sales team activities by identifying, prioritizing, and delivering new marketing communication deliverables
General Manager Sales & Marketing
PREMCO GLOBAL LTD.
12.2018 - 04.2024
- Handling Domestic, Export Sales & Marketing
- Handling Nomination Business for the growth of the organization on terms of revenue as well as number of customers
- Achieved Nomination of Puma, Damensch, Nykaa & Decathlon within one year
- Actively Involved in Nomination process for Decathlon from HRP Assessment to Quality Assessment & getting Premco Globally Onboard for Decathlon Elastic supplier list
- Major areas in Domestic business Mumbai, Bangalore, Tirupur, Hyderabad, Vijayawada, Indore, Jaipur, Ahmedabad, Delhi, Gurgaon, Faridabad, Kolkata etc
- Handling PAN INDIA Dealer Network for Plain & Jacquard Elastics
- Handling Export Houses like Richa Global Ltd, Triburg, Pearl Global, Orient Exports, Shahi Exports, Best Apparels, Dhruva Global Ltd, Creative Garments, Q plus, BVK Exports & others
- Handling Brands like Jockey, Puma, Damensch, Bummer, Nykaa, Van Heusen, US Polo, Peter England, Agile, Pantaloons, Superdry, Gap, Target, FCUK, Force IX, Being Human, Ramraj, Freecultr, Polo Ralph Lauren & others
- Handling 30 Dealers all India with Team size of 6 Area Manager & 4 Merchandisers
Country Head Sales & Marketing
HI FASHION INDUSTRIES PVT. LTD
05.2016 - 11.2018
- Worked as Country Head for Men's Sportswear Brand League & Women's Innerwear Brand Lilac
- Handled Sales for Knitted Fabric for Brands like Donear, Siyarams, Clothing Culture, Lovable & others
- Handled New Brand Launching, Marketing & Sales
- Handled all India Distribution, LFS & Retail Sales
- Men's Sportswear Knitted Products like T Shirts, Track pants, Hoodies, Sweat Shirts, Shorts, Gym Tee & others
- Women's Innerwear Products like Panties, Chemi sole & Leggings
- Handled 30 Distributors all India with Team size of 15 Executive & 2 RSMs & 2 ASMs
- Distributors all India in Tier 2 & 3 States
- 600 MBOS all India network
- Taking care of Export clients in Nepal & Sri Lanka
- Co-ordinating with the sales lead management team
- Maintaining monthly sales report
- Maintaining smooth relationship with distributors
- Monitoring & Guiding Sales Team
- Also maintaining morale of Sales Team
- Handling Collection Details & achieve the product wise targets for the distributors and franchise
- Taking care of all ATL & BTL activities
- New Product Launch to increase business
- Handling Channel sales and Distribution sales
- Maintaining reports of RSMs, ASMs & Sales executive
- Maintaining daily reports of MIS Management Information System)
- Analyzing new companies & new dealers to achieve company's target
- Maintaining godown stocks
- Handling daily office routine work, etc
National Manager LIVE IN JEANS & LIVE IN SPORTS
Federal Brands Limited
10.2014 - 04.2016
- Handling All India Distribution Sales
- Sportswear Products like Denims, Shirts & Sportswear Products
- Handling 35 Distributors all India with Team size of 3 RSMs, 3 ASMs & 24 Executives
- Handling LFS stores like, Reliance, Central, Shoppers stop, R.S BROTHERS, JAYACHANDRAN, POTHIS, CHENNAI SILK & others
- 1000 MBOS all India network
- Co-ordinating with the sales lead management team
- Maintaining monthly sales report
- Maintaining smooth relationship with distributors
- Handling Collection Details & achieve the product wise targets for the distributors and franchise
- Visiting dealers
- Co-ordinating with dealers & distributors
- Handling Channel sales and Distribution sales
- Maintaining reports of RSMs, ASMs & Sales executive
- Maintaining daily reports of MIS Management Information System)
- Analyzing monthly sales report
- Analyzing new companies & new dealers to achieve company's target
- Maintaining go down stocks
- Handling daily office routine work, etc
- Handling critical business requirements like identifying and developing new markets, product pricing, coordination, production planning, developing and implementing sales strategy
- Coordinate with production planning, logistics & export documentation team
- Meeting buyer/suppliers from various markets and negotiating deals
- Coordinating with the sales team & providing logical support to enhance the day-to-day activities of the business, Liaising and negotiating offers
- Ensuring timely deliveries
Regional Manager Shirting Wholesale & Retail
Raymond Limited
12.2010 - 09.2014
- Regional Manager North India Shirting OTC & Retail Business
- Handled PAN India Shirting OTC Business
- Handled Channel Sales & Retail Sales for Shirting Fabric
- Handled Shirting products like 100% Giza Cotton, Linen, Cotton Linen, PC 36 &
- Taking orders, Sourcing fabric, Making Customized Samples etc
- Responsible for New Product launch in market
- Taking care of Marketing Activities of a new product & Existing product
- To build up and develop close relationship with existing dealers / sub dealers for Shirting business
- Responsible for Product Costing
- To appoint new dealers / sub-dealers in the untapped market
- To promote our entire range of brands
- To estimate segment wise, size wise market share analysis of assigned region and report the same
- To ensure secondary sales generation to support existing / new dealers / sub-dealers / COCO Shops
- To maintain a detailed database of Wholesalers, MBOS, Sub-dealers, EBOS & COCO shops
- To achieve sales targets as required by the company for the area allotted in the Dealers / Sub-dealers & COCO Shops segments
- To report competitor's activities in allotted area and suggest counter measures
- Internal and external co-ordination for the execution of the sales orders
- Ensure timely collections from customers as stipulated in the company's policy
- Handling team of 5 ASMs
Sr. Executive Garment Division
Siyaram Silk Mills Limited
11.2008 - 11.2010
- Institution sales / Govt
- Tenders - Co-ordination with channel members Direct Buyers, Converters, Institute and various corporate sector) to perform sales and marketing activities up to payment collection
- Business Development Searching new buyers in corporate sector and institutes to execute business & sales operations as per policy guidelines and annual business plan of the company
- Marketing & Sales Support Activities - Complaints resolution, Publicity assistance, Customers correspondence handling, Continuous communication to strengthen customer relationship & Coordinate business conferences
- Sampling & All correspondence with all Buyers- Sampling according to seasons for brands and different corporate sector developments of yardages for them and complete follow up yarn to Garments and collection of payment
- Execution of Orders Maintaining all records of Order received like Fabric Quality, Purchase of Fabric & Trims required, Making Work Orders etc & being in continuous touch with the Factory for proper dispatch of goods within the given lead time
Marketing Executive
Team Computers.
05.2008 - 10.2008
- Handling a team of Client Relation Coordinators and Sales Executives with budgeting
- Periodic email campaigns, analysis, evaluation of the same
- Preparation, approval, publishing of Case studies in various magazines
- Technical writing of company's new products
- Website Development & Content Management on Website
- Representing Company in business networking meetings
- Performance Reports of sales people and tele sales
- Participation in exhibition along with budgeting
- Preparing sales pitch for different products and solutions
- Forecast on the revenue generated from various marketing activities
- Analysis of the revenue generating products, solutions, activities, sources etc
- ABC Analysis of customers, products to forecast sales & procurement
- Maintaining relations with existing customers, feedback & surveys Questionnaire
- Registering on various B2B portals and analysis of revenue generating from them
- Representing Company in Business Networking Meetings
Merchandiser
Fabwear Garments.
07.2005 - 12.2005
- Handling the Export accounts
- Taking care of order of fabrics, trims
- Making Work order, pricing etc
- Taking approval from buyer for Proto Sample
- Handling all activities from order to execution
- Making new packing style for sample, designing etc
Education
MMS - MARKETING
Mumbai University
01.2008
BSc - Chemistry
Mumbai University
06.2005
HSC - Science
Mumbai Board
06.2002
SSC -
Mumbai Board
06.2000
Skills
- Sales and Marketing
- Budgeting
- Product Development
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
Languages
English
Hindi
Marathi
Timeline
Vice President Marketing & Operations
D2D INTERNATIONAL PVT LTD.
05.2024 - Current
General Manager Sales & Marketing
PREMCO GLOBAL LTD.
12.2018 - 04.2024
Country Head Sales & Marketing
HI FASHION INDUSTRIES PVT. LTD
05.2016 - 11.2018
National Manager LIVE IN JEANS & LIVE IN SPORTS
Federal Brands Limited
10.2014 - 04.2016
Regional Manager Shirting Wholesale & Retail
Raymond Limited
12.2010 - 09.2014
Sr. Executive Garment Division
Siyaram Silk Mills Limited
11.2008 - 11.2010
Marketing Executive
Team Computers.
05.2008 - 10.2008
Merchandiser
Fabwear Garments.
07.2005 - 12.2005
BSc - Chemistry
Mumbai University
HSC - Science
Mumbai Board
SSC -
Mumbai Board
MMS - MARKETING
Mumbai University
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