Karem Edith Silva Torres

(NVIDIA is an American multinational technology company, is the leading manufacturer of high-end GPUs, main market esports and PC Gaming, The world's 17th most valuable company).

· Design and implement comprehensive digital marketing strategies for NVIDIA GeForce’s Social Media Channels, to increased customer engagement through social media. Increased engagement 241%, reach growth 2,100%.

· Development and deployment of marketing campaigns with NVIDIA's key content creators, including influencers, editors, and gaming communities, to expand brand awareness. Increased influencers from 5 to 52+ across Latin America, creating educational and promotional content of NVIDIA´s products and technologies.

· Developed marketing content such as blogs, promotional materials, campaigns with influencers and organic advertisements for social media.

· Coordinate and arrange promotional campaigns and product launches with cross-functional teams (sales, marketing, public relations) to support global and local growth of gaming ecosystem.

· Analyze, measure and report social media and online marketing campaign results, and assessed against ROI and KPIs, introducing the use of Sprinklr to measure accurately campaigns results that help identified growth opportunities and developed initiatives to increase followers, from 2018 to 2022 reach over 562 million accounts.

(Coordinate and supervise 3 community managers (base on North America, and South America) social media agency and creative team in USA)

· Create and implement Social Media Strategy for MTV Latin America & main shows and events. Increased followers base by 450%.

· Analyzed and reported social media and online marketing campaign results in order to implement best practices and identify areas of opportunity.

· Create original content for social media at live events, press conference, production shooting, awards ceremonies, and pack weeks.

· Live twitting during prime time shows, upload tweets on- screen of MTV in special events. Increased engagement by 780%
Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.

· Create and implement social media and website strategies to promote relevant information and programs for the Mexican Ministry of Economy @SE_MX and the Minister of Economy. Weekly reach increase average of 5%

· Curated and segmented editorial content to increase engagement and channel growth. Increased engagement by 1,800%.

· Coached high rank civil servants on content creation best practices for social media.

· Wrote and distributed press releases and social media content for foreign media pool.

· Disseminated news content through social media for better engagement with audiences and faster reporting.

Authored fresh and engaging press releases and prepared complete press kits.

· Customize United States campaigns for Latin American market.

· Create the localize marketing ad sales promotions for the different television channels (E! Entertainment TV, Sony, A&E Mundo, Bio, Casa TV, Animax, MGM, History Channel, and AXN).

· Create liaison between Mexican office, headquarters in Miami, North, Central, and South America offices.

· Prepared and delivered sales presentations to businesses to sell new advertising programs. Increased sales by 10%

· Created and presented media and advertising packages to prospective customers.