Karen Yisel Rodríguez Capistrán
Master In Business Administration
Mexico City
Summary
Multitasking Commercial Director with a background developing recommendations that drive strategic growth. Passionate professional participating in key sales deals defining long-term key partnerships. Offering exemplary collaboration, team oversight and decision-making skills, and experience coaching highly effective sales teams.
Overview
12
12
years of professional experience
1
1
Language
Work History
Comercial Director
Arcamar Forwarding Solutions
Mexico City, Mexico
05.2022 - Current
- Provided extensive leadership by effectively communicating strategic goals and plans to the sales team.
- Developed strategic initiatives based upon company objectives aimed at accelerating growth. This included the implementation of KPIs reports from sale representatives and operative process control that allowed a 80% increase in sales and new accounts generation.
- Coordinated cross-functional teams to ensure on-time delivery of our services, maintaining positive client relationships.
- Streamlined internal communications between departments, promoting a culture of collaboration and shared goals.
- Expanded market reach through effective networking at industry events and tradeshows, establishing valuable connections, this includes the affiliation of the company to AMANAC.
- Mentored junior staff members by sharing insights on best practices, fostering professional growth within the organization and sales conversion rates.
- Improved customer satisfaction and positive response by implementing training programs focused on enhancing communication skills within the sales team.
- Developed pricing strategies that balanced profit margins with competitive positioning, driving sustainable growth.
- Negotiated high-value contracts for commercial partnerships, resulting in long-term business relationships.
Business Development Manager
Navemar De México
Polanco, Mexico City, Mexico
03.2021 - 04.2022
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Negotiated and closed long-term agreements with new clients.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision-makers.
- Performed client research and identified opportunities for account growth, account penetration and market expansion.
- Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for the company.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.
- Follow up to CRM tools to better track sales opportunities and customer interactions.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Senior Sales Representative
Navemar De México
Polanco, Mexico City, Mexico
01.2019 - 03.2021
- Developed new customer portfolio from scratch, which became the largest source of income of the company.
- Increased sales revenue by building and maintaining strong relationships with key clients.
- Acknowledged for achieving 70% increase in sales.
- Used CRM to maintain company database with essential account and sales information.
- Implementation and acquisition of non-existing suppliers.
- implemented prospecting processes.
- Profit decision power for each business and project implementation.
- Monitoring and operational coordination of each project.
- Payment´s follow-up.
- Coordination of payments to suppliers.
Sales Executive
Seaboard Marine Mexico
Mexico City, Mexico
01.2016 - 01.2019
- Negotiated favorable tenders securing better rates for clients.
- Implemented data analysis tools to identify trends and optimize sales strategies, resulting in increased revenue.
- Conducted market research to identify emerging trends and opportunities.
- Coordinated closely with operations teams to ensure seamless execution of logistics services for clients.
- Coordinated and follow-up commercial management customers.
- Trained new team members on sales techniques and logistics processes.
Tax and Fiscal Managment
Seaboard Marine Mexico
Veracruz, Mexico
01.2013 - 01.2016
- Managed time efficiently in order to complete all required within deadlines of the SAT in Mexico.
- Electronic Accounting management by Contpaqi.
- Submission of tax forms and income tax statements.
- Supplier electronic invoice validation.
Education
MBA - Business
EGADE Business School
Santa Fe, Ciudad De México 05.2001 -
Certificate - Innovation And Management in Emergin Markets
Tecnológico De Monterrey Campus Guadalajara
Guadalajara, Jalisco, Mexico 05.2001 -
Certificate - Development of A High Potential Salesforce
Tecnológico De Monterrey
Campus CCM 05.2001 -
Skills
International business
Commercial strategy implementation
Problem-solving abilities
Decision-making
Team building and coaching
Sales management
Adaptability and flexibility
Project management
Risk assessment
Conflict resolution
Professionalism
Additional Information
Major Achievements
- PETROBRAS first project of one-and-a-half-year long duration for Arcamar Steel Rolls from Mexico City to Brazil on RORO
Cargo. 58 units/MAFI Static Cargo. - Import from China to Mexico of Solar Panels Project. Monthly cargo, more than 3,000 CBM.
- More than 3,500 CBM in storage of steel and solar panels in Manzanillo, Colima and Veracruz port.
- Project for a major Mexican company importing PET crushing machinery from Australia to Mexico.
- Importation of rails from Gijon Spain to Coatzacoalcos, for third section of the Mayan train in Mexico. 7,000 Rails Tons. 2 months durability. Brokers Cargo.
- More than 5,000 CBM From Veracruz to Livorno and Genova. Static Machinery. RO-RO Cargo. 8 months duration.
Timeline
Comercial Director
Arcamar Forwarding Solutions
05.2022 - Current
Business Development Manager
Navemar De México
03.2021 - 04.2022
Senior Sales Representative
Navemar De México
01.2019 - 03.2021
Sales Executive
Seaboard Marine Mexico
01.2016 - 01.2019
Tax and Fiscal Managment
Seaboard Marine Mexico
01.2013 - 01.2016
MBA - Business
EGADE Business School
05.2001 -
Certificate - Innovation And Management in Emergin Markets
Tecnológico De Monterrey Campus Guadalajara
05.2001 -
Certificate - Development of A High Potential Salesforce
Tecnológico De Monterrey
05.2001 -