Karina Alvarez Figueroa
Digital Consultant
Summary
Dynamic digital marketing strategist with a proven track record at Canon Mexicana, specializing in campaign strategy development and market analysis. Adept at enhancing brand visibility through data-driven decisions and creative content solutions. Strong attention to detail and effective communication skills have consistently driven successful marketing initiatives and improved customer engagement.
Overview
13
13
years of professional experience
Work History
Digital Consultant Karina Alveroa
Self-employed
04.2024 - Current
- Developed digital marketing strategies to enhance online brand visibility and engagement.
- Conducted market research to identify trends and opportunities for client growth.
- Implemented SEO best practices to improve website traffic and search rankings.
- Developed user-friendly websites by implementing responsive web design techniques and ensuring cross-browser compatibility.
- Enhanced website functionality for better user experience by conducting thorough site analysis and making necessary adjustments.
- Analyzed website performance metrics, identifying areas of improvement to optimize overall digital strategy effectiveness.
- Created compelling content across multiple platforms to drive audience interaction.
- Analyzed performance metrics to optimize digital campaigns for effectiveness.
- Provided training sessions for clients on effective use of digital tools and platforms.
- Stayed current with industry trends, incorporating new technologies into client offerings when appropriate for improved results.
- Boosted brand awareness and implemented promotional campaigns.
Marketing Specialist CRM
Canon Mexicana
02.2023 - 12.2023
- Developed and executed digital marketing campaigns to enhance brand visibility.
- Collaborated with cross-functional teams to align marketing strategies with business objectives.
- Supported email marketing initiatives, enhancing customer outreach and retention strategies.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Conducted A/B testing for subject lines and content to improve open rates.
- Integrated automation tools to streamline email workflows and increase efficiency.
- Provided insights on market trends to refine audience segmentation strategies.
- Enhanced email campaign performance by strategizing and implementing A/B testing methods.
- Boosted click-through rates by incorporating compelling calls-to-action and visually appealing designs in emails.
Educational Digital Tools Developer
Escuela Superior De Educación Física
09.2020 - 12.2022
- Responsible for the design, editorial development, and video editing of educational capsules tailored to multiple courses in for various subjects within the undergraduate program.
- Designed digital tools for the textbook "Purposes and Contents of Secondary Education in Mexico."
- Designed and implemented QR code integrations to enrich the interactivity and engagement of academic reading resources.
- Creation of integrated interactive links that direct to relevant external sources to expand the information presented.
- Activated hyperlinks that provide direct access to complementary content, optimizing navigation and reader understanding.
- Engaged in remote collaboration with the subject's faculty committee to contribute to the design of interactive textbook proposals.
Security Coordinator for TV and Film Productions
Maguen Group
10.2019 - 04.2020
- Developed and implemented security protocols to enhance safety measures across the TV and cinema productions under my supervision.
- Directed and executed security protocols for the arrival and protection of high-profile individuals—including executives and actors—from production companies subcontracted by Maguen Group, such as Netflix/Gaumont and Amazon/Amblin.
- Streamlined communication channels between departments to improve response times during emergencies.
- Developed emergency response plans, minimizing the impact of potential crises on personnel and property.
- Oversaw the coordination and management of security teams across multiple states within the Mexican Republic, ensuring the protection and operational safety of personnel involved in television and film productions under my supervision.
- Led the development of digital-based team management and coordination frameworks to streamline communication and operational efficiency.
Digital Marketing Strategist
Video Simja
05.2019 - 07.2019
- Developed engaging content for various platforms, enhancing audience engagement and brand visibility.
- Collaborated with marketing team to create strategic content calendars aligning with campaign goals.
- Conducted market research to identify industry trends, informing strategic decisions for future marketing efforts.
- Video content editor for the promotional campaign of OUTFIT 360, a brand that commissioned production services from Video Simja.
- Hired exclusively for this project, delivering all creative materials within the defined scope and timeline.
Internal Communications Consultant
Education and Travel Group
02.2019 - 04.2019
- Developed strategic communication plans aligning with organizational goals.
- Managed internal and external communications to enhance stakeholder engagement.
- Crafted compelling content for various platforms.
- Analyzed communication metrics to evaluate effectiveness and drive improvements.
- Worked with marketing teams to design campaigns and communications.
Producer and Floor Manager for "El Hexágono".
Universidad Iberoamericana
01.2018 - 05.2018
- Led project development from concept to completion, ensuring alignment with creative vision and budget constraints.
- Coordinated cross-functional teams to streamline production schedules and enhance collaboration among departments.
- Coordinated logistics, schedules, and talent management for smooth production flow and optimal results.
- Conducted thorough pre-production planning sessions, ensuring all stakeholders were aligned on project objectives and timelines.
- Fostered a positive working environment by promoting open communication channels among team members during projects.
- Facilitated communication between production staff and other departments to synchronize work.
- Managed budget allocations to maximize resource utilization, avoiding overruns.
- Established collaborative environment, encouraging innovative ideas and solutions.
- Managed this job alongside my undergraduate education, highlighting discipline and self-directed work ethic.
Content Creator
Instituto Superior Intercultural Ayuuk
08.2016 - 12.2016
- Developed multimedia content to commemorate the 10th anniversary of the institution, including testimonial videos featuring staff and community members.
- Conducted in-depth research to support narrative development and ensure thematic alignment with the institute's values and history.
- Led the full production cycle: planning, interviewing, filming, editing, and post-production delivery of high-impact visual materials.
- Collaborated with internal stakeholders to capture authentic voices and enhance audience engagement across digital platforms.
- Balanced academic responsibilities with professional involvement, successfully delivering this project during my university studies.
- Delivered the final content package on schedule, contributing to the success and emotional resonance of the anniversary campaign.
Content Creator
Fundación Michu Y Mau I.A.P.
01.2016 - 05.2016
- Created digital content for a nationwide awareness campaign focused on preventing burn injuries in children.
- Authored informative video scripts tailored to different age groups and educational contexts.
- Directed and executed video production, including filming, editing, and post-production for educational capsules.
- Ensured clarity, empathy, and scientific accuracy in messaging through collaborative review with health professionals.
- Completed this project while pursuing undergraduate studies, demonstrating time management and professional initiative.
Assistant to the Director of the Press Area
Relevos ESEF
03.2012 - 03.2015
- Collaborated annually on the organization of a nationwide athletics event serving as a qualifying competition for the Olympic Games, World Championships, and Pan American Games.
- Assisted in preparation of reports and presentations, enhancing communication of departmental goals and outcomes.
- Mentored junior administrative staff, fostering professional development and enhancing team performance.
- Received, compiled, and formatted results from individual trials and disciplines to ensure accuracy and clarity.
- Delivered organized reports to press and media outlets to facilitate timely coverage and public dissemination.
- Maintained efficient information flow between event coordinators and the media team during high-pressure competition timelines.
- Actively collaborated in the event's execution for several years, starting in high school and continuing through its final edition—showcasing long-term dedication and effective time management while pursuing my education.
Education
Specialization - Culture-Driven Team Building
University of Pennsylvania
United States Of America04-2021
Specialization - Design Thinking
HEC Paris
France08-2020
No Degree - Communication Strategies For A Virtual Age
University of Toronto
Canada01-2020
No Degree - International Leadership & Organizational Behavior
Università Bocconi
Italy08-2019
No Degree - Sports Marketing
Northwestern University
United States Of America05-2019
Bachelor in Communications - Communications
Universidad Iberoamericana
Mexico City06-2018
Skills
- Campaign strategy development, targeted campaign execution and marketing automation strategies
- Website performance analysis, SEO strategy development, social media analytics
- E-commerce planning, CRM system administration and market expansion strategies
- Creative graphic solutions, experienced in Adobe Suite and proficient in Canva, Capcut, Wix, Meta Business Center
- Data-driven decision making, effective communications management and analytical problem-solving
- Strong attention to detail, effective time management and strong ethical standards
- Website, content, and campaign projects executed in freelance, remote, hybrid and academic contexts
- Versatility in tools, platforms, and strategic planning across digital environments
- Integration of design, content, and platform tools to support branding and visibility
Languages
Spanish
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Upper intermediate (B2)
Italian
Elementary (A2)
Reading, Fitness, Singing, Languages
- Reading : Enthusiastic about reading both fiction and personal development literature—especially works that foster growth, motivation, and new perspectives. Passionate about staying informed on emerging trends across industries.
- Fitness : Committed to regular physical activity, including gym training, as a means to maintain strength, well-being, and mental clarity.
- Singing : Continues to pursue vocal performance as a personal passion, following years of formal music education with a focus on voice.
- Languages: Enthusiastic language learner. English (C1), French (B2), currently acquiring Italian.
Timeline
Digital Consultant Karina Alveroa
Self-employed
04.2024 - Current
Marketing Specialist CRM
Canon Mexicana
02.2023 - 12.2023
Educational Digital Tools Developer
Escuela Superior De Educación Física
09.2020 - 12.2022
Security Coordinator for TV and Film Productions
Maguen Group
10.2019 - 04.2020
Digital Marketing Strategist
Video Simja
05.2019 - 07.2019
Internal Communications Consultant
Education and Travel Group
02.2019 - 04.2019
Producer and Floor Manager for "El Hexágono".
Universidad Iberoamericana
01.2018 - 05.2018
Content Creator
Instituto Superior Intercultural Ayuuk
08.2016 - 12.2016
Content Creator
Fundación Michu Y Mau I.A.P.
01.2016 - 05.2016
Assistant to the Director of the Press Area
Relevos ESEF
03.2012 - 03.2015
Specialization - Culture-Driven Team Building
University of Pennsylvania
Specialization - Design Thinking
HEC Paris
No Degree - Communication Strategies For A Virtual Age
University of Toronto
No Degree - International Leadership & Organizational Behavior
Università Bocconi
No Degree - Sports Marketing
Northwestern University
Bachelor in Communications - Communications
Universidad Iberoamericana
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