Karina Arce

• Led cross-functional teams to successfully execute complex projects on time and within budget constraints.
• Developed strategic plans for business growth, enabling the company to expand its market share and increase revenue.
• In less than 3 years, opened more than 30 new customers, including Bosch, Safran, Nexteer, Kern & Liebers, Finka, MB, Land Rover, Mazda, Ford, Hino, Sika and CR England, among others.
• Streamlined operations by implementing efficient processes and policies, resulting in improved productivity and reduced costs.
• Managed financial resources with a focus on cost control, leading to significant savings without compromising service quality.
• Negotiated contracts with vendors, ensuring competitive pricing and favorable terms for the organization.

• Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
• Developed and implemented strategic plans for business growth, resulting in increased market share and profitability.
• Obtained a USD +$20 million account within the first 3 months with a new customer and new business unit.
• Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for the company.

Full change into sales position. Responsible for Heavy duty market in US and Canada as previously described. Light duty responsibilities for Mexico and Central America are acquired.
-Increased 64% the 2020 sales within 5 months (in Covid year), achieving year end objectives.
-Co-responsible of strategy development and performance within different regions.
-Development of product offer and pricing strategy for our different brands within different markets.
-Among main tasks: sales analysis, forecast development, customers technical and commercial trainings, project status follow up and link between customers and our headquarter in Germany.
-Technical training and support (both virtually and in-person).

-Other areas and activities support, including: lean management processes, endomarketing and leadership strategies and activities, quality processes and financial analysis.

- Assisted in the development of annual sales budgets and forecasts, ensuring alignment with company objectives.

- Conducted market research to stay informed of industry trends, competitor activities, and emerging opportunities.

- Reviewed sales performance data regularly to identify areas for improvement and implement corrective actions when needed.

- Served as a liaison between internal departments such as production, logistics, finance, ensuring seamless end-to-end management of client accounts.

Marketing responsibilities for NAFTA as previously described. Customer Service position is interchanged for the sales position.
-Responsible for the Heavy duty business development and follow up within US and Canada for the IAM market.
-Collaborated with cross-functional teams on product launches, ensuring timely delivery and seamless execution.

- Analyzed key performance metrics for continuous improvement of sales tactics and marketing initiatives.

-New business models analysis and development.
-Sales data and forecast analysis.
-Budget management.
-Internal campaigns development for change on corporate culture, quality and safety.

Additional to the Marketing and Customer Service coordinator activities previously described:

- Increased efficiency by streamlining coordination processes and implementing new organizational systems.

- Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.

-Responsible for OES and IAM National accounts marketing strategy development and implementation for Mexico and Central America. This required to develop different strategies for each one of them, according to their market strategies and corporate culture.

-Internal bridge between customer / sales and production staff in order to make sure customer satisfaction is complied and sales targets achieved.
-PAPP and roadmap requirements follow up.
-OTIF KPI and Customer Satisfaction responsible for the Quality management system. This included the transition from ISO16949 to IATF16949 implementation requirements.
-Responsible to implement new fiscal requirements on electronic invoicing. This required changes on our SAP system, as well as customers' EDIs changes. Also, a full review on accounting and legal requirements was necessary in order to make sure all changes were complied.
-Obsolete and low movement materials inventory monitoring, along with strategy development to sell these items.
-Two people in charge. Responsible for hiring and training in order to support their strategic thinking and personal development.

- Developed comprehensive reports for senior management, enabling informed decision-making based on data-driven insights.

- Reduced logistical errors through meticulous planning of transportation schedules and inventory management practices.

Additional to the Marketing coordinator activities previously described:
-Responsible for OE and IAM customer requirements: from orders processing, invoicing, shipping and exporting.
-Responsible for OE releases follow up and management, including order filling negotiation with customers and internal review management. This last involved close follow up with planning, production and purchasing in order to keep OTIF KPI objective.
-Customer satisfaction follow up.
-Development of quality internal campaigns.
-Two people in charge

- Co-responsible for program launching in US and Canada. It included full product line development, reviewing engineering, production, quality and logistics requirements.

- Enhanced brand visibility by developing and implementing targeted marketing campaigns.

- Development and implementation of marketing strategy, including full market - customers and competitors' analysis, along with technical and commercial materials development.

- Facilitated productive trade shows, leading to increased lead generation and brand exposure.

-Development of customers' long term relationships, from executive level to field sales customers.
-Strong sales support, making sales calls along with sales staff and by my own. Responsible for sales analysis and forecasting.
- Implemented metrics-driven reporting to analyze campaign performance and inform future decision making.

- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.

- Boosted sales by designing and executing creative email marketing campaigns.

-Three people on charge.