Karina Ortega
Designer, Visual Merchandising, Digital Marketing And Membership
CDMX
Summary
With a decade of experience in the retail industry, I have worked with renowned beauty, luxury, and sports brands. Throughout my career, I consistently drive brand growth and elevate customer experiences. By managing product launches and implementing strategic marketing initiatives, I successfully contribute to increased sales and heightened brand visibility. Expertise in market analysis, team leadership, and customer engagement allows me to excel in delivering exceptional results. With a strong track record of fostering brand loyalty, I am dedicated to making a significant impact in any organization I join.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Membership & Digital Marketing
adidas México
CDMX
01.2021 - Current
- Act as a key point of contact between local and regional teams, ensuring effective communication on campaigns, initiatives, and legal matters.
- Developed local commercial actions aligned with category strategies, driving brand growth and positioning.
- Coordinated and amplified online campaigns, maximizing their impact according to the established schedule.
- Managed the membership campaign budget, optimizing resources to meet established objectives and developing, designing and executing the country's strategic plan for KPI compliance.
Sr. Specialist Visual Merchandising
adidas México
08.2018 - 01.2021
- I managed more than 60 points of sales, leading a direct team with analyzing sales and sell-downs for each store specifically for every campaign with a local guideline.
- I coordinated the opening of franchises and concept/outlet stores nationwide, optimizing distribution by category based on available inventory.
- I developed and implemented the "VM Champ" training project for sales consultants and assistant managers in 71 stores, improving team performance and training.
Visual Merchandising Coordinator
Grupo Axo - Victoria's Secret
CDMX
08.2016 - 01.2018
- I defined and implemented creative and commercial strategies based on brand guidelines and weekly sales analysis by category.
- I provided ongoing training to store and corporate teams, ensuring key updates to maximize sales with each campaign change.
- I planned and directed campaign changes according to brand guidelines, also coordinating the production of graphics for internal communications.
Visual Merchandiser & Trade Marketing
L'Occitane México
06.2015 - 08.2016
- Managed aesthetically pleasing displays aligned with a annual budget to showcase company products and increase sales.
- Worked with store managers to implement new displays, promotions and store layout changes with international brand guides adapted to the market.
- Monitored and replenished display inventory and restructured according to available stock.
Education
BBA - Editorial Design
UNAM
CDMX 02.2009 - 11.2014
Visual Merchandising And Shop Windows -
Universidad Janette Klein
CDMX 02.2016 - 12.2016
Bachelor of Arts -
Universidad Anáhuac Mayab
CDMX 02.2023 - 11.2023
Skills
- Proficient in Adobe Suite
- Supervision and leadership
- Strategic and analytical thinking
- In-Store Merchandising Expertise
- Proficient in Microsoft Office
- In-Store Merchandising Expertise
Personal Information
Age: 32
Timeline
Bachelor of Arts -
Universidad Anáhuac Mayab
02.2023 - 11.2023
Membership & Digital Marketing
adidas México
01.2021 - Current
Sr. Specialist Visual Merchandising
adidas México
08.2018 - 01.2021
Visual Merchandising Coordinator
Grupo Axo - Victoria's Secret
08.2016 - 01.2018
Visual Merchandising And Shop Windows -
Universidad Janette Klein
02.2016 - 12.2016
Visual Merchandiser & Trade Marketing
L'Occitane México
06.2015 - 08.2016
BBA - Editorial Design
UNAM
02.2009 - 11.2014
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