Karina Andrea Arenas Sánchez
México D.F.
Summary
Supply Chain Executive with 17 years of experience in end-to-end Supply Chain roles. Last roles focused on demand planning, Strong analytical skills that have been utilized to optimize supply chain operations and effectively meet customer demands. People Leader that enjoys to develop talent within teams, resulting in a collaborative and high-performing work environment.
Overview
18
18
years of professional experience
5
5
years of post-secondary education
Work History
Regional Head Customer Care & Demand (Latam)
Givaudan
Mexico City
08.2018 - Current
- Head for Customer Care & Demand, responsible for the S&OP process and top customers strategy
- Lead and Optimize Customer Care & Demand Function: Drive operational excellence and enhance customer satisfaction across all LATAM markets.
- Spearhead S&OP Process, Collaborate with four manufacturing plants and diverse commercial teams to ensure seamless alignment between supply and demand, for 5 BU and around 4,500 SKUS (LATAM)
- Oversee Demand Planning and Forecasting: Ensure accurate data inputs to facilitate effective supply planning, purchasing, and timely delivery. BIAS and FA Measures improvement of 10%
- Champion Customer-Centric Culture: Foster a team environment that prioritizes exceeding service expectations, resulting in timely and complete deliveries.
- Develop Regional Standards for Customer Care and Demand: Benchmark against global best practices to drive continuous improvement initiatives.
- Build a High-Performing Team: Create capability and skill matrices, promote talent development, and actively engage in global team initiatives.
- Partner with Commercial Teams for New Product Launches: Ensure seamless execution and optimal customer experience during product introductions.
- Lead Projects to Enhance Forecast Accuracy: Optimize inventory levels while minimizing disruptions in the supply chain.
- Global Project Lead for S&OP Revamp: Oversee the transformation of the Sales & Operations Planning process to enhance efficiency and effectiveness.
- Naturex Inc. integration lead for Customer Care / Demand in LATAM
Demand Planning Operations Senior Manager (Andean / Pacific Cluster)
Procter & Gamble Planning Service Center
11.2016 - 08.2018
- Team Lead in charge of Demand process, responsible for Co-Leading S&OP process
- Led the Demand Planning Process: Oversaw demand planning for all business units across Chile, Colombia, Peru, and Venezuela, enhancing forecast accuracy and optimizing supply chain performance.
- Co-led Regional S&OP Process: Collaborated with cross-functional teams to ensure alignment between demand and supply across multiple markets, driving operational efficiency.
- Statistical Data Analysis: Owned statistical data analysis and spearheaded initiatives to improve forecast accuracy, leveraging advanced statistical models to enhance precision.
- Partnership with Commercial Teams: Worked closely with commercial teams to provide critical support for promotions and new product launches through accurate demand forecasting.
- Implemented Automated Forecasting Processes: Developed "touchless" forecasting methods that utilized technology to automate routine tasks, reducing workload while improving forecast accuracy.
- Performance Monitoring: Consistently monitored key performance indicators (KPIs) such as MAPE and BIAS, conducting monthly gap analyses and implementing action plans to address deviations and optimize forecast performance.
Distribution Replenishment Senior Manager - Fabric & Home Care LatAm
Procter & Gamble Planning Service Center
05.2014 - 11.2016
- Team lead in charge of Latin America Distribution Centers, responsible for successful replenishment and risk identification
Ensure Effective Replenishment: Oversee the replenishment process between manufacturing plants and distribution centers, aligning with customer requirements across each country to deliver exceptional service.
Maintain Healthy Inventory Levels: Implement strategies to ensure optimal safety stock levels while preventing overstock throughout the supply chain.
Analyze Demand Variability: Collaborate with commercial markets, demand planning teams, and manufacturing plants to ensure a streamlined supply chain that aligns with promotional plans and sales forecasts.
Develop Strategic Distribution Networks: Create strategies to enhance the distribution network, focusing on reducing lead times, lowering inventory levels, and increasing plant flexibility.
Manage Master Data: Oversee master data management for finished products and transportation lanes, ensuring accuracy through regular audits and updates.
Customer Team Logistics Senior Manager- Mexico Wholesalers
Procter & Gamble
08.2010 - 05.2014
- Logistics team lead, responsible for Optimization and Customer related KPIs
- Developed Value Strategies: Led a multifunctional team focused on creating value strategies with P&G's most profitable customers, fostering a win-win environment where customer growth is aligned with the company's product distribution percentage.
Collaboration with Finance: Partnered with the Finance department to identify key areas of loss for customers, addressing barriers that hinder their ability to reinvest.
Optimized Inventory Management: Reduced Days on Hand inventory for customers by implementing more flexible replenishment processes from supplier warehouses, enhancing overall supply chain efficiency.
Enhanced Customer Satisfaction: Increased customer satisfaction through the development of strategic initiatives, including an extended portfolio of revenue-generating products tailored to meet customer needs.
Cost Reduction Initiatives: Drove cost efficiencies within the customer's supply chain by optimizing routes and warehouse space, contributing to significant operational savings.
New Initiatives Manager- Oral Care Manufacturing
Procter & Gamble
03.2007 - 08.2010
- Cross-trained existing employees to maximize team agility and performance.
- Leadership of Multifunctional Team: Directed a multifunctional team involving R&D and business planners to drive new initiatives for the Oral Care plant.
- Installation of Assembly and Packing Line: Successfully managed the installation of a complete assembly and packing line from another P&G plant, positioning the Mexico plant as the sole supplier for all regions. This initiative ensured consistent market supply and eliminated out-of-stock situations.
- Training and Development: Developed and delivered comprehensive training programs for personnel responsible for operating new lines, ensuring they were equipped with the necessary skills to succeed.
- Critical Task Design: Designed a critical task Control Plan System (CPS) to guarantee that all new product launches achieved successful production starts and on-time shipments, minimizing disruptions to customers.
- Manufacturing Tests: Conducted rigorous manufacturing tests to validate new components for upcoming initiatives, ensuring quality and reliability before launch.
- Cost/Value Analysis: Analyzed and presented cost/value proposals to advocate for manufacturing initiatives in Mexico versus other global plants, highlighting competitive advantages.
- Supplier Validation and Training: Validated external suppliers and provided training for specific promotions where demand exceeded plant capacity, ensuring seamless execution.
- Savings Identification: Identified opportunities for cost savings through local sourcing for new initiatives and developed tools for in-house packaging solutions.
Education
Bachelor Degree - Industrial Design
08.2002 - 12.2006
Scholarship: Academic Merit Scholarship
- Member of Entrepeneurship Association
Master in Business Analytics - Analytics
2024.Sep - Current
CSCP (Certified Supply Chain Professional) - Supply Chain
09.2023 - 03.2024
Skills
Team Management Leadership
Programs
- MS office
- SAP
- IBP
- Power BI (Basic)
Languages
Spanish - Native
Bilingual or Proficient (C2)
English - Fluid
Bilingual or Proficient (C2)
Portuguese - Fluid
Advanced (C1)
Timeline
EGADE Tecnologico De Monterrey - Master in Business Analytics, Analytics
2024.Sep - Current
APICS - CSCP (Certified Supply Chain Professional), Supply Chain
09.2023 - 03.2024
Regional Head Customer Care & Demand (Latam) - Givaudan
08.2018 - Current
Demand Planning Operations Senior Manager (Andean / Pacific Cluster) - Procter & Gamble Planning Service Center
11.2016 - 08.2018
Distribution Replenishment Senior Manager - Fabric & Home Care LatAm - Procter & Gamble Planning Service Center
05.2014 - 11.2016
Customer Team Logistics Senior Manager- Mexico Wholesalers - Procter & Gamble
08.2010 - 05.2014
New Initiatives Manager- Oral Care Manufacturing - Procter & Gamble
03.2007 - 08.2010
Tecnologico De Monterrey - Bachelor Degree, Industrial Design
08.2002 - 12.2006
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