Karla Orduña

• Lead a team of four, driving commercial and marketing strategies across five surgical product lines.
• Manage brand budgets, optimizing resources, and achieving significant cost savings.
• Increase the share of wallet by 10% through targeted customer engagement and positioning strategies.
• Reduce inventory days from 250 to 200, improving product turnover, and supply chain efficiency.
• Deliver a 40% sales growth compared to previous periods, boosting portfolio profitability.
• Develop and implement strategic plans to strengthen brand presence in private markets.
• Oversee product launches, providing training to sales teams and medical staff on clinical use and benefits.
• Foster cross-functional collaboration with sales, marketing, logistics, and finance to achieve corporate goals.

Achievements

• Achieved 30% year-over-year sales growth, exceeding annual targets.
• Led the launch of a 4K laparoscopy tower in collaboration with key opinion leaders (KOLs), driving market adoption.
• Positioned new technologies in both public and private healthcare sectors, expanding market penetration, and brand visibility.

• Plan and conduct visits to healthcare professionals to present products and services.
• Deliver product demonstrations to potential clients, highlighting key features and benefits.
• Proactively manage customer inquiries and complaints, ensuring satisfaction and retention.
• Participate in tender processes, including proposal preparation, and compliance with requirements.
• Actively participate in industry congresses and events to strengthen brand visibility.

Achievements

• Doubled sales volume in the private market for assigned brands, and increased adoption by 50% in the public sector.
• Successfully oversaw and managed approximately 30 annual tenders, each valued at approximately $600,000 MXN.
• Led the organization of the first LATAM training event for the brand, with participation from Peru, Uruguay, and Colombia.

• Actively participate in medical procedures, providing technical support.
• Build and maintain strong relationships with existing physicians, ensuring high satisfaction levels.
• Identify and engage prospective physicians to drive business growth.

Achievements

• I managed to introduce and position an innovative product in a key hospital where it was not previously used, driving its adoption and use.
• Drive significant sales growth for the assigned brand in key hospitals, including ISSSTE Tacuba, ISSSTE Zaragoza, and CMN 20 de Noviembre.

• Provide support to customers with logistics coordination to ensure timely deliveries.
• Manage purchase orders, ensuring accuracy and proper processing.
• Assist with payment collection for weekly purchases, maintaining clear and professional communication with clients.