Karla Plata

MEXICO AND USA

• Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
• Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
• Represented company and promoted products at conferences and industry events.
• Generated new business with marketing initiatives and strategic plans.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.

• Managed and executed over 20 design and construction projects across commercial and residential sectors, ensuring timely and successful completion.
• Established and maintained relationships with B2B and B2C clients for new product development, focusing on customized and premium furniture lines.
• Conducted financial analyses for each project, overseeing cost budgeting and pricing strategies, and negotiating with key suppliers to optimize costs and enhance profitability.

• Collaborated with cross-functional teams to develop integrated marketing plans aligned with overall business objectives.
• Launched successful product promotions and content marketing, resulting in increased customer engagement.
• Expanded market reach by implementing targeted email campaigns that drove website traffic and generated qualified leads.
• Prospecting new leads for Mexico's market.

• Developed and executed a comprehensive business development strategy for the office furniture market in Mexico, targeting increased market penetration and revenue growth.
• Delivered engaging presentations at conferences, promoting the company''s products or services to a wider audience and generating leads.
• Utilized CRM software and prospecting tools to manage sales pipelines effectively, ensuring timely follow-ups with leads and optimal resource allocation among team members.

• Managed and controlled more than 8 simultaneous interior design residential projects.
• Oversaw the entire sales cycle, including consulting, quoting, budgeting, closing deals, collection management, and nurturing client relationships.
• Handled client relationship management for AAA customers, general contractors, and suppliers of premium furniture and accessories.

• Led the development of business model planning and go-to-market strategies for an early-stage startup, driving initial market entry and growth.
• Managed the development of construction plans for residential projects, ensuring compliance with industry standards and client requirements.
• Supervised renovation projects, overseeing all aspects of the work to ensure quality and timely completion.
• Maintained direct contact with contractors and suppliers, fostering strong relationships to ensure smooth project execution and procurement.

• Developed and implemented control strategies for commercial purposes across various business units, enhancing operational efficiency and effectiveness.
• Designed and proposed a new organizational structure to better serve internal, private, and public clients, improving communication and workflow.
• Achieved an 85% reduction in materials shrinkage during the preparation of asphalt mix, significantly improving resource utilization and cost savings.
• Led the transformation of the business unit's reporting processes, fostering collaboration and improving the accuracy and timeliness of reporting.

• Led the development of construction and sales promotion materials for high-end vertical and residential projects through various design stages, targeting real estate developers, investors, and contractors in Monterrey and Mexico City.
• Projects were expected to achieve a 35% increase in profits, demonstrating the anticipated success and strategic value of the initiatives.
• Oversaw the design and innovation management for a residential house in Saltillo, Mexico, integrating architecture, engineering, and customer relations to ensure cohesive project execution.
• Produced projects in Revit for BIM submissions, implementing this methodology to achieve a 20% reduction in on-site costs and enhance decision-making processes and sustainability.
• Adapted interior design projects to align with current architectural projects, ensuring seamless integration and client satisfaction.
• Developed part of the permits and licenses package for local authorities in Mexico City, optimizing time and costs for private sector clients.