Karla Bernal
Summary
Digital Manager with a remarkable 10-year history of pioneering innovation and leading the early adoption of emerging technologies and platforms.
Proficient in fostering strong relationships with high-profile clients and adeptly translating marketing, web, and social media needs into actionable, results-driven strategies.
My approach seamlessly integrates creativity with data-driven insights to craft impactful digital solutions.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Digital Manager (IT and Creative)
Alvarado Molina
08.2022 - Current
- Led and managed teams with meticulous planning and execution of digital strategies, web development, social media, and paid media on project assignments, driving increased client engagement and increased brand awareness.
- Delivered exceptional client service through effective communication and swift issue resolution, fostering future business opportunities.
- Maximize performance through daily scrum activities with team members.
- Collaborated closely with project team members to swiftly identify and address issues.
- Coordinated the creation of marketing copy, images, videos, and emails for diverse digital media platforms.
Project Manager Sr IT and Creative
BNN
07.2018 - 07.2022
- Supervised project progress, identifying risks, and led changes in project scope and cost. Implemented appropriate change management processes to ensure project continuity.
- Established standardized development processes to integrate subsequent projects into consistent workflows, reducing average development times.
- Coordinated the creation of marketing copy, images, videos, and emails for diverse digital media platforms.
- Performed task planning for the team based on the allocation of hours by resources.
- Maximize performance through daily scrum activities with team members.
Digital Account Manager
Agencia I
11.2016 - 07.2018
- Engaged in direct communication with clients, offering project status updates and progress reports to define priorities.
- Supervised media plan for digital campaigns, ensuring alignment with each brand's objectives.
- Supervised the creation of compelling content optimized for specific platforms and intended audience.
- Conducted analysis and delivered reports on digital campaign performance, emphasizing program optimization.
- Collaborated cross-functionally with diverse departments on various projects.
Digital Manager Account
Avatar
04.2016 - 10.2016
- Designed and implemented digital, web and social strategies to align them with the client's business objectives.
- Analyzed and reported on the performance of digital campaigns, placing a specific emphasis on optimizing program effectiveness.
- Supervised the creation of compelling content tailored for specific platforms and intended audience, with the aim of maximizing engagement.
- Worked cross-functionally with various departments on projects.
Digital Project Manager
GAMOL
01.2014 - 04.2016
- Standardized development processes to unify subsequent projects into coherent workflows.
- Coordinated the creation of marketing copy, web development, images, videos, and emails for diverse digital media platforms.
- Performed task planning for the team based on the allocation of hours by resources.
- Communicated project updates to stakeholders at all levels.
- Developed and maintained effective and transparent communication with clients and team members.
Account Executive
Klein Und Gross
01.2013 - 01.2014
- Supervision of SEO and SEM strategies to position brands in search engines and increase brand awareness.
- Collaborated with diverse departments, including developers, designers, and writers, in projects development.
- Worked cross-functionally with various departments on projects.
- Review of engaging content optimized for specific platforms and intended audience.
- Analyzed and reported digital campaign performance with focus on program optimization.
Education
Marketing Degree - Marketing
Universidad Del Valle De México
CDMX Campus Coyoacán2011
Skills
- Digital Campaigns
- Web Development
- Certified Scrum Master
- Social Media and Paid Platforms
- Digital Asset Management
- Brand Development and Awareness
- Project Manager Tools
Certification
- Scrum Master Certified- CertiProf- Ago 2023- Credential id: 88325467
Accomplishments
- Mitsubishi Outlander PHEV Launch: From January 2023 to May 2023: Contributed to a dynamic promotional campaign, enhancing brand visibility and achieving positive market reception. http://bitly.ws/SbXF
- Aspirina Sound Off Concert: Showcased innovation and creativity in producing an immersive concert experience. http://bitly.ws/SbXA
Languages
English
Upper intermediate (B2)
Timeline
Digital Manager (IT and Creative)
Alvarado Molina
08.2022 - Current
Project Manager Sr IT and Creative
BNN
07.2018 - 07.2022
Digital Account Manager
Agencia I
11.2016 - 07.2018
Digital Manager Account
Avatar
04.2016 - 10.2016
Digital Project Manager
GAMOL
01.2014 - 04.2016
Account Executive
Klein Und Gross
01.2013 - 01.2014
Marketing Degree - Marketing
Universidad Del Valle De México
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