Katia Barrera

• Effectively communicated and reached agreements with a diverse portfolio of 40 global cruise companies.
• Implemented product strategies informed by market analysis
• Executed various marketing tactics for both business-to-business (B2B), business-to-business-to-consumer (B2B2C), and business-to-consumer (B2C) segments
• Ensured compliance with all applicable laws related to advertising and promotions.
• Planned events such as webinars or seminars to engage customers.
• Developed and implemented marketing plans for new products.

Key Achievements:

• Secured exceptional benefits and the highest commission scheme in Latin America with all 40 cruise lines within the portfolio
• Successfully executed the first-ever B2B2C marketing plan, driving significant sales growth from 2022 to 2023.
• Successfully obtained marketing funds and convincingly presented business cases to senior management for mass market and luxury cruise lines.

• Analyzed market trends to identify potential opportunities for growth.
• Monitored competitors' activities to keep up with industry trends.
• Negotiated commission agreements, marketing plans, and funding with cruise lines through successful commercial alliances leading to the development of new products
• Collaborated with cruise lines to devise and implement marketing strategies that yielded measurable results within designated timeframes