KRISTINA GRAZIANI
Work Preference
Job Search Status:
Desired Job Title
Work Type
Location Preference
Minimum Desired Compensation
Important To Me
Work History
President
3 Years 8 Months- Supported founders, executives, and business operators through growth, expansion, and leadership transitions.
- Blended commercial strategy, behavioral insight, sales psychology, and performance practices to strengthen leadership presence and improve decision-making.
- Built proprietary tools, including Identity-Driven Performance Framework and Borrowed Maps Audit, to guide strategic recalibration and surface performance patterns.
- Reduced operational costs through strategic cost management initiatives.
High-Ticket Sales Closer & Remote Advisory
7 Months- led consultative sales conversations for premium coaching and consulting offers, directing prospective clients through needs discovery, value alignment, objection handling, and buying decisions.
- Delivered mid-to-high five-figure offer closures using value-based positioning and client-centered approach grounded in decision psychology.
Global Sales Manager
1 Year 10 Months- Managed a $22M portfolio and developed commercial growth initiatives to support market penetration and revenue expansion.
- Led enterprise sales conversations and negotiations with high-value clients, applying consultative selling and strategic account management to advance complex opportunities.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Education
- Health & Wellness / Life Coach Certification
- Business & Marketing Management
Skills
Accomplishments
$15.5M | National Retail Program
Helped secure a six-month, $15.5M retail end-cap program spanning approximately 1,500 locations with one of Canada’s largest retailers.
$1.5M | 3M — Inaugural National Retail Order
Secured a $1.5M inaugural order, delivering 636% of first-quarter forecast.
$22M | Global Sales Portfolio
Held global portfolio responsibility for sales and revenue growth.
SodaStream | Canadian Market Launch
Contributed to the Canadian market launch and development of national retail partnerships.
Gorilla Glue | Canadian Market Expansion
Supported Canadian market expansion, with the brand reportedly reaching 56% market share.
Personal Information
Entrepreneurial and globally minded business leader with a strong interest in emerging technologies, innovation, and strategic growth. Combines commercial acumen with analytical thinking, adaptability, and a relationship-driven approach to identifying opportunities, navigating change, and creating value. Brings an international perspective, a continuous-improvement mindset, and a genuine commitment to advancing business performance in evolving markets.
EVOLVE BUSINESS ADVISORY
Account Executive | Nov 2022 – Apr 2024
- Worked directly with early-stage founders at Evolve Business Advisory to strengthen business models, sharpen market positioning, optimize pricing and offers, and build commercially viable sales and revenue strategies to support sustainable growth.
- Owned B2B sales execution and strategic account development, leading complex negotiations, converting opportunities into client relationships, and identifying account expansion opportunities to drive portfolio growth.