Laura Florencia Acasuso Prado
Customer Success | Logistics | Operations | Commercial Manager
San Andres Cholula
Summary
Strategic and results-driven operations and customer success professional with extensive experience in logistics, account management, and revenue optimization. Passionate about improving processes and customer experience in fast-paced, disruptive industries.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Commercial Manager
OYO Rooms México
01.2022 - Current
- Manage and oversee a portfolio of 50+ properties across Mexico.
- Data analysis to drive strategic decision-making for the assigned portfolio.
- Revenue strategy and booking window optimization for increased conversion rates.
- Manage and monitor OTAs (direct and indirect channels) to improve property performance and redefine strategies to boost revenue.
- Recover accounts receivable (AR) and improve REVPAR across properties.
- Acquire new partners and provide training for commercial partners.
- Monitor and ensure Partner and Guest experiences using NPS metrics.
- Standardize and enhance processes for experience, collections, and churn reduction.
- Facilitate the adoption of systems and processes with partner hotels.
- Achievements:
- Manage a portfolio of 50+ properties, optimizing revenue and booking strategies.
- Lead data-driven decision-making to boost conversion rates and REVPAR.
- Improve collections, reducing overdue payments by 120% MoM.
- Enhance partner & guest experiences, achieving a +65% NPS score.
Growth Operations Manager
BlackTrust
03.2021 - 12.2021
- Increased account growth by 200% in certifications and revenue.
- Recovered over 30% of previously uncollected certifications.
- Improved client-facing processes with measurable impact on indirect client outcomes.
Portfolio Manager
OYO Rooms México
09.2019 - 02.2021
- Recovered over 50% of AR for properties.
- Achieved a monthly NPS of +49% to drive experience enhancements.
- Reduced churn by approximately 20% within the portfolio.
Logistics Manager
EB Digital
01.2017 - 01.2019
- Launched app at a major transport hub and reduced driver churn by 30%.
Executive Services Manager
Estrella Roja
01.2016 - 01.2017
- Recovered 100% of overdue AR and reduced staff turnover by 70%.
Logistics & Ops Manager
Cabify
01.2016
- Opened a new market, cut driver churn by 40%.
Operations & Customer Experience Roles
Various Startups
01.2013 - 01.2015
- Spearheaded app launches, managed high-growth projects.
Education
B.A. - Marketing
Universidad Iberoamericana Puebla
Skills
Workforce planning
Standard operating procedures
Key performance indicators
Logistics management
Operational excellence
Business analysis
Staff development
Cross-functional coordination
Customer service
Problem-solving
Planning and implementation
Operations management
Operational efficiency
Data analysis
Negotiation
Timeline
Commercial Manager
OYO Rooms México
01.2022 - Current
Growth Operations Manager
BlackTrust
03.2021 - 12.2021
Portfolio Manager
OYO Rooms México
09.2019 - 02.2021
Logistics Manager
EB Digital
01.2017 - 01.2019
Executive Services Manager
Estrella Roja
01.2016 - 01.2017
Logistics & Ops Manager
Cabify
01.2016
Operations & Customer Experience Roles
Various Startups
01.2013 - 01.2015
B.A. - Marketing
Universidad Iberoamericana Puebla